social media & healthcare

What is Social Media?

Five Questions

What are the trends within healthcare? What is social media? What are the elements of social media? How do people use social media? How to implement social media?

Changing Healthcare market

http://www.youtube.com/watch?v=w6X4tIdlj4E&feature=PlayList&p=87DF5804FA3161A9&playnext_from=PL&playnext=1&index=61

Finance cut’s in National Healthcare

Rise of Social networks

War on talent

Service Communities & Experiences

New Entrants on the Market

New Entrants on the Market

The Millennials are coming

Power of buyers is growing

What is social media?

Social Media is a definition that is given in many ways

and it is often confused with Web 2.0

What is Web 2.0?

Web 2.0 is a popular termfor advanced

Internet technology and applications.

Characteristics Web 2.0?

The web as a platform Harnessing Collective Intelligence Data is the Next Intel Inside End of the Software Release Cycle Lightweight Programming Models Software above the Level of a Single Device Rich User Experiences

Social Media - Some definitions Social Media are various electronic tools available to

help accelerate and improve the ability to connect, communicate, and collaborate. (Arthur L.Jue et al. 2010)

Social media refers to activities, practices and behaviors among communities of people who gather online to share information, knowledge and opinions using webbased applications (Lon Safko and David Brake. 2009)

Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content (M. Kaplan and M Haenlein 2009)

They all agree on

Web 2.0 is a platform that is needed You need Internet based apps/tools It’s all about communication It’s all about collaboration

Elements of Social Media

Elements of Social Media

How people use social media

How people use social media

How to implement Social Media

10 tips for implementing

Choose carefully

Pick the application or make your own

Ensure activity alignment

Media plan integration

Access for all

Be active

Be interesting

Be humble

Be unprofessional

Be honest and respect the rules of the game

Examples in Healthcare

Examples in Healthcare

Examples in Healthcare

Examples in Healthcare

Questions