social media in healthcare 2011
Post on 07-May-2015
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Social Media in Healthcare
Prescriptions for the Responsible Useof Social Media in 2011.
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In this presentation…
What is social media?What’s the regulations?.What’s been done?What can be done?How to get started.
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LinkedIn Facebook SpeakerSite
Social Networks
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SlideShareGoogle PresentationsSlideWorld
PPT Sharing
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FlickrTweetPhotoShutterfly
Photo Sharing
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YouTubeVimeoVeoh
Video Sharing
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UstreamQikFlixwagon
Video Streaming
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TwitterYammerFriendFeed
Micro-Blogging
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EviteEventfulFacebook
Events
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DeliciousDiggStumbleUpon
Bookmarking
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FanBoxWidgetBoxWidgepediaSlide
Widgets
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Google ProfileMojoPagesWikiPedia
Miscellaneous
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WordPressTypePadBlogger
Blogging
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iPhoneBlackberryDroid
Mobile
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What are the Regulations?
Standard = Fair & BalancedDTC Specificity vs. No FDA GuidanceThe Fear of DDMACPerceived Attitudes
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What’s has been done?
More than you may think.
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What can been done?
Again, more than you may think.
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Cover Your Assets.Learn from Pfizer.
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Listen.And learn.
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Communications.Public RelationsMedia RelationsGeneral Information
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Communications Plan
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Marketing creates the opportunity.Sales creates a customer.
This should be a partnership.
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Web SiteBlogSocial Media
Marketing
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Social Media BlogComm. Plan
Sales
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Measurement
Where’s the ROI?It depends what you’re looking for.
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Customer Relationship.
Make help calls, not sales calls.Relationships last over time.Customers buy more than once.
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ROI = Social CapitalSocial Conversations can generate Social Capital.
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Nan Lin on Social Capital
"Investment in social relations with expectedreturns in the marketplace."
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© Ideahaus® & MarketSMITH Services. All rights reserved.
How To Get Started: Contact Us
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