social media marketing - facebook
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Social Network Marketing-Facebook
Laura DonovanThe Word Pro
A strategy to promote your brand by making your presence known.
It is interactive It can be done on or off-line
©2011 – The Word Pro
What is Social Network Marketing?
It’s people engaging with other people
Convert your connections into Customers
The Ultimate Goal
©2011 – The Word Pro
It is where your customers are
It is where your competition is
94% of Small Businesses use Social Media to Market
Why should I use it?
©2011 – The Word Pro
You need a defined marketing plan that includes traditional and social media.
Social platforms should be seen as tools in your marketing toolbox. Like any tools, you have to learn to use them – the right way
Social Media Marketing takes time to convert
It’s not a Magic Bullet
©2011 – The Word Pro
Social Networking Sites (Facebook, Twitter,
Google+)
Business Networking (LinkedIn)
Blogs
Rating Sites – (Yelp, Google Places)
Video Sharing (YouTube)
Photo Sharing (Flickr)
Combined Interests (MeetUp)
Social Media ToolsThere are thousands…
©2011 – The Word Pro
©2011 – The Word Pro
800 Million Users Worldwide 4,033,380 people over the age of 18 within 50
miles of Barrington on Facebook 80% of Americans use Social Media Facebook is top destination 51% of Facebook Users are more likely to buy
from brands they follow
©2011 – The Word Pro
A Facebook Page provides SEO
Less expensive than outbound marketing
Connect with Customers
Visiblity
Self-Promotion
Gearing up to be even more Business-Friendly
Top Reasons
©2011 – The Word Pro
Welcome Landing Tab (Splash Page, Squeeze Page)
Facebook Only Deal/Coupon Monthly Promotions Optimize Page for SEO Run a consistent Campaign Run a quality Campaign
Key Components
©2011 – The Word Pro
www.thewordpro.com
www.thewordpro.com
Provide visibility and raise awareness for your brand
Engage with customers
Inform
Become the Source of Information
Goal -
©2011 – The Word Pro
You can’t accurately measure a Facebook Friend
Social Media is the Vehicle not the Destination
Measure actions on Facebook Use actions to create conversions As with billboards, business cards, ads and
Facebook – an Impression IS an Impression
Measuring
©2011 – The Word Pro
Social Media is a waterfall. Your website is a lake.
Your Website is your Virtual Storefront. It contains the static information people need to make their final buying decisions.
Search engines admit that social authority is included as part of their page rank algorithm.
Do I Need SMM and a Website?
©2011 – The Word Pro
Personal social networking should be handled by the “person.”
Social Network Marketing for business is more effective when done by a professional.
When to Hire a Social Media Manager
©2011 – The Word Pro
People want to and EXPECT to be able to interact with brands.
Consumers want to hear from other consumers about products and services before they buy.
48% of consumers combine social media and search engines in their buying process.
Inbound marketing costs 62% LESS THAN traditional Marketing.
Bottom Line
©2011 – The Word Pro
Laura M. Donovan(630) 362-4538
laura@thewordpro.com
Sandy Ketcham(815) 556-8505
sandy@thewordpro.com
The Word Pro“Innovative Marketing for Business”
www.TheWordPro.comwww.Facebook.com/TheWordPro
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