social media marketing for small businesses

SOCIAL MEDIA MARKETING

Creating Cost Effective Marketing ChannelsFor Small and Medium Businesses

04/08/23

Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

1

Topics• The new buying behaviors• Push versus pull marketing• Why blogging is important• Why SEO is important• Why social media is important• The new marketing playground

04/08/23 2Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

Buying Behaviors Has Changed…

Push Marketing = IntrusionInside sales Email blasts Telemarketing

04/08/23 3Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

TV/radio adsPrint adsDirect mail

… Has Marketing Kept Up?

Search engines (SEO)

Pull Marketing = PermissionRelevant ads (SEM) Blogosphere

Social Media

RSS/Broadcasting Group recommendationOnline Direct Interaction

04/08/23 4Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

Pull or Social Media Marketing

Blog(Self Publish)

SEO(Get Found/Attract)

Social Media(Participate/Influence)

04/08/23 5Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

Why Blogging Is Important• First & critical element of social networking• Total control of content• Provide fresh content for SEO traffic• Establish expertise in the field• Communicate directly with customers and

prospects• Create new marketing and sales channels• Serve as 24/7 PR and media relations tool

04/08/23 6Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

Blog drives incoming traffic

3 Keys to Successful Blogging• Reading: who says what and where

– Your customers, prospects, competitors– Your brand and reputation

• Commenting: get involved in conversations and problem solving– Find relevant online discussions– Give advice, help, suggestions

• Writing: inform and influence– Educate readers– Manage expectations

04/08/23 7Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

• Most websites get 70% of traffic through search– Google is and will still be king of search

• SEO is effective and achievable process– On-page SEO

– Off-page SEO

• Uniquely generated content is most important factor

Why SEO Is Important

04/08/23 8Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

SEO gets you found organically

Why Social Media Is Important• Social media adds exponential effects to

blogs and SEO– Similar to face-to-face networking– Without time or space constraints

• Allow participation in community– Become a member– Add value by asking and answering questions

• Be where audience or action is

04/08/23 9Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

Social media is like online business cocktail party

So What Is Social Media Marketing?• Re-thinking of marketing opportunities

– Disseminated via social interaction– Employed using highly accessible channels– Published through scalable techniques

• Pull, not push marketing– Push marketing is old school and expensive– Pull marketing is results-driven, cost-effective and

measureable • Adoption of new techniques to benefit marketing

– Blog, SEO, new social media tools

04/08/23 10Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

The New Marketing Playground

04/08/23 11Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

The World Wide Web

04/08/23 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 12

…in the past

Computers connected…

The Blogosphere

04/08/23 13Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

…today and in the future

People connected…

Formula for Success• Blog: Fresh, interesting and sticky content

– Great for SEO, build followers & reputation• LinkedIn: 15M visitors per month

– Business profile, SE ranking, B2B events• YouTube: 84M visitors per month

– Still biggest, most well known for viral marketing campaigns• Twitter: 23.5M visitors per month

– Hottest micro blogging, SE ranking, build brand, followers, traffic• Social News

– Digg: 43.9M visitors/mo. Digging or burying links and stories• Community

– StumbleUpon: 4.9M visitors/mo. Bookmark and share content • Facebook: 124.6M visitors per month

– Closed community, no SE ranking, traffic and reputation building• MySpace: 50M visitors per month

– Open community, SE ranking, new media features added

04/08/23 14Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net

Build Your Own New Media Team• Establish social media policy

– Rules of engagement– Include legal early

• Pick team members– Passionate about company, products and services– Honest, smart and ethical– Tech tool savvy

• Empower and authorize– Protect and broaden company reputation– Promote company’s interest and missions

• Review and Revise– Look out for opportunities to go viral– Support customer-generated content– Know your analytics

04/08/23 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 15

How to Find MeCuong Huynh

Marketing Communications andSocial Media Marketing Consultant

858-663-1489chuynh@cthmedia.net

LinkedIn: http://www.linkedin.com/in/cuonghuynhMy profile site: http://www.cthmedia.net/

My own blogshttp://www.marketingautopsyblog.com/

http://www.cleancartalk.com/http://www.lovingpho.com/

04/08/23 Cuong Huynh • (858) 663-1489 • chuynh@cthmedia.net 16