social networking small 2010

Enterprise 2.0Enterprise 2.0Christopher C. Crummey | WW Lotus Executive & Lead Lotus Evangelist

© 2009 IBM Corporation

Web 2.0 Strategy

TechnologyTechnology

Web 2.0Web 2.0SitesSites

TechniquesTechniques““Services”Services”

RSSRSSAJAXAJAX

AtomAtom

XMLXMLRESTREST

PHPPHP FlexFlex

MashupsMashups

TaggingTagging

Tag CloudsTag Clouds

FolksonomyFolksonomy

BloggingBlogging

wikiswikis

MicroformatsMicroformatsSemantic TaggingSemantic Tagging

© 2009 IBM Corporation

50 Million User Adoption

© 2009 IBM Corporation

Facebook was its own Country

© 2009 IBM Corporation

It is growing… 500,000,000

© 2009 IBM Corporation

Boston College

© 2009 IBM Corporation

© 2009 IBM Corporation

© 2009 IBM Corporation

© 2009 IBM Corporation

Power of Social Media

Ashton Kutcher + Ellen DeGeneres have more followers on Twitter than population of Ireland + Norway + Panama

80% of Twitter is from mobile devices

Youtube = 2nd largest search engine

25% of Search results for the World’s Top 20 largest Brands are links to “User Created Content”

© 2009 IBM Corporation11

On a smarter planet, people are transforming the way they interact

A social transformation is taking place in how people interact and how relationships form and develop, and this is changing the way we work and

the way we engage with our customers.

© 2009 IBM Corporation

“Regardless of your business size, IBM’s big move into Social software should be a clear indication that every business needs a broad-reaching social strategy not just a Facebook Fan page.”

© 2009 IBM Corporation

13

Collaboration Web 2.0 Principles

© 2009 IBM Corporation

Wisdom of the Crowds

http://www.flickr.com/photos/kewlio/102295714/

© 2009 IBM Corporation

How many people bought a electronic device for Christmas?

© 2009 IBM Corporation

© 2009 IBM CorporationIBM Lotus Software

© 2009 IBM Corporation

Sharing & Collaboration - Organically

http://www.flickr.com/photos/monas_fotoalbum/214995019/

© 2009 IBM Corporation

© 2009 IBM Corporation

© 2009 IBM Corporation

End User Created Content

http://www.flickr.com/photos/bluemarla/229631339/

© 2009 IBM Corporation

Consumer driven content

vs.

vs.

© 2009 IBM Corporation

Folksonomy vs. Taxonomy

© 2009 IBM Corporation

Folksonomy vs Taxonomy

© 2009 IBM Corporation

Smarter Way to Collaborate

Web 2.0 provides a “Smarter” way to work

Competitive Advantage vs MS Document centric model

Lotus Connections provides “Activities” and Social Collaboration tools

Chris Rasmussen at US National Geospatial Intelligence Agency.

© 2009 IBM Corporation

© 2009 IBM Corporation

Collaboration is Generational

© 2009 IBM Corporation

Cultural Shift – Self Help – Why do people share?

http://www.flickr.com/photos/jwlphotography/2186365129/

How to make a mess and blame it on your sister

for Dummies

Avoiding Blame for Dummies

© 2009 IBM Corporation

© 2009 IBM Corporation

1. IBM supports open dialogue and the exchange of ideas.2. Know the IBM Business Conduct Guidelines3. Be who you are.4. Be thoughtful about how you present yourself in online social

networks.5. Speak in the first person.6. Use a disclaimer. 7. Managers and executives take note8. Respect copyright and fair use laws.9. Protecting confidential and proprietary information10. IBM's business performance.11. Protect IBM's clients, business partners and suppliers.12. Respect your audience and your coworkers.13. Add value.14. Don't pick fights.15. Be the first to respond to your own mistakes.16. Use your best judgment.17. Don't forget your day job.