sold out! top 10 tips to sell out your event or venue using social media
Post on 11-Apr-2017
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Amberly Rundell
Digital Marketing StrategistMannix Marketing
Website DesignSocial Media Marketing
Search Engine OptimizationMobile MarketingRegional Guides
Photo by Kris Olin - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/32512570@N06 Created with Haiku Deck
• RRun a Contestun aRun Contest Contest
Facebook: 1.5 BillionTwitter: 500 Million
Instagram: 400 Million Pinterest: 100 Million
Source: www.convinceandconvert.com
Top Social Media Sites for Hospitality & Event Marketing
“In social media, content leads to conversations, conversations build
relationships, and relationships results in ROI.”
Petrafisher.com
What are your goals?
• Brand and Event Awareness• Sales• Email Sign Ups• Website Traffic• User Generated Content• Customer Service
What will you learn?
Top 10 Tips To Market Your Event on Social Media
1. Optimize Your Profile 2. Study Your Competitors3. Share Great Content 4. Tag Your location5. Get More Followers6. Engage with Fans7. Run a Contest8. Connect with Influencers9. Use Scheduling Tools 10. Design Tools and Tips
Optimize Your Profile1
Promote Your Event in Your Cover Photo
Add Your Event Link in the Description Area of Your Cover Photo
Track Your Clicks
bitly.com
Incentivize Purchasing Tickets in Advance
Add your website address to your About section
Update Your “Call-to-Action” Link (Book Now, Contact Us, Watch Video etc.”)
The “Call-to-Action” Link Will Appear Under Your Cover Photo on a Mobile Device
Add a Featured Video
Example videos to post:
• Last years event• Interview attendees at the event• Speaker clips
Create a Sense of Urgency to Register “First 100 guests get a coupon code for $100 off.”
Add Instagram Tab
Optimize Your Photo Albums
Encourage People To Write Reviews
Get Inspired!
Study Your Competitors
2
Tagboard
• #hilton• #marriott• #TrumpTowers• #hotelmarketing• #luxuryhotels• #bedandbreakfast• #SkiResorts
Competitor Research
Example Hashtags for Bed & Breakfasts
#Bedandbreakfast#bandb#Adirondackhotels#luxurybedandbreakfasts#boutiquebedandbreakfast#hotels#luxuryboutiquehotels#hilton#kimpton#hotelmarketing
Get Inspired!
#WeddingVenue
#ConferencePlanners
Get Inspired!
Share Great Content3
Before During After
Before
Share Past Events Photos
Behind the Scenes
Show off the venue & amenities
Highlight Your Accommodations
Build Excitement
Post Video Clips of Past Events
Sneak Peek Videos
Session Spotlights
Speaker Spotlights
Create a “Convince the Boss” Page
Share Pictures of Your Products
Highlight Things To Do Near The Event
“Top 10 Things to do in Albany, NY”
Share Tips
“Stop selling. Start helping.”
Venue Awards
FAQ’s
Keep an ongoing list of FAQ’s that you receive about your event or industry. Create a blog post with the answers, and post the link on your social media accounts.
Source: AmyPorterfield.com
Use Real People(No Stock Photos - Be Authentic!)
Include REAL human faces they receive 38% more likes on average, and 32% more comments.
Contests / Giveaways
Memorable Quotes
Source: sociallysorted.com.au
Canva.com
Pull back the curtain and give a sneak peak of the experience
Highlight Your Employees
Promote Events
A Day in the Life
What is your USP?(Unique Selling Proposition)
•How are you different from your competitors?•Why do customers love you?
•How are you different from your competitors?•Why do customers love you?
What is UNIQUE to your business?
1) Do you have a well known keynote speaker?2) Has your Executive Chef won numerous awards?3) Do you offer private yoga classes inside of your hotel rooms?4) Do you have customers that have been coming to you for 20+ years??
During
Have you won any awards?
Behind the Scenes
Showcase Employees at Work(and what they’re working on!)
“In the Moment” Photos
Videos
Promote Event Hashtag
(Tourism)
#DEPWedding
#Inbound15
Live Tweeting
After
Testimonials
Show Highlights of Events
Recap Video
https://www.facebook.com/SaratogaFoodFanatic?fref=ts
Inspirational Quotes
(Ski Resort)
Inspirational Quotes
(Tourism)
Wordswag
Source: www.webuildbuzz.com
Happy Guests
Source: www.socialmediaexaminer.com
Our venue is the perfect place for your wedding reception!
#weddingvenues#AdirondackHotel#Adirondackweddingvenues#Adirondackweddings
After the Event
*Encourage people to tag themselves in your photos!
Share User Generated Content
Interview Attendees & Write a blog Post
• Favorite part of {event}• Top Key Takeaways from {event}• Will you attend again?
Blog Post
Recap – Key Takeaways
Storytelling
Get Inspired!
Increase Engagement4
“Activate your fans, don’t just collect them like baseball cards.” -Jay Baer, Convince & Convert
Have a conversation
Remember to visit other pages and Comment, like and share their content as your business.
Create an Event Page
Ask Questions
(Be genuinely interested in your audience)
Create a Facebook Group
Engage Your Fans
Get Inspired!
Get More Fans5
Add Links In Your Email Signature
(If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
Encourage Guests to “Check In”
Run a Contest or Giveaway
www.mashable.com
Email Newsletters
Add Icons to Your Website
Like and Comment on Other Pages
• Business Partners• Clients• Members of the Chamber of Commerce• News Channels• Potential Business Clients• Competitors• Influencers
Promote for FREE on city sites
Add Social Share Buttons to Your Event Registration page
Custom Audiences
• Target People that Visit your Website• Target Email List
Source: www.adweek.com
Get Inspired!
Run a Contest7
Contests – Like and Tag to Enter
Get Inspired!
Connect with Influencers
8
Connect with Influencers
Share Events on Local FB Pages
Boost Posts on Adirondacks FB page
Get Inspired!
Advertise9
Hyper Target Your Audience
• Age• Location• Interests• Pages Liked• Websites Visited • Occupation
Boost (Custom Target Audiences)
Target Audience: Engaged couples 50+ miles away from Cape Town. Interested in wedding planning.
Boosts Posts on Albany FB page
Boost Posts on Lake George FB Page
Boost Post
Target Audience: 45-65, Male/Female, 50+ mailes near Hoover, Alabama, Interested in Finanial Planning, Retirement, etc.
Target Professions
Target Audience: Hospitality managers, Restaurant Managers, Event Planners, Meeting Organizers 25+ miles from Latham, NY. PLUS People who have liked the Meeting Professional Internationals Page.
Get Inspired!
Create a team9
Get Inspired!
Tools & Tips10
Tagboard
www.Canva.com
Make Collages
Picmonkey.com
Flipagram
Image source: Tayfuncatechnology.com
Key Takeaways
• Social Media is all about VISUAL STORYTELLING• Study others “doing it right” for inspiration• Find out what makes you unique• Tell your story visually using images and videos• Take us behind the scenes - Capture Moments!• Interacting – Be social and authentic • Don’t do it alone. Find ambassadors to help.
Homework
• Take out your notes again• Try out 2 or 3 things you learned today!
Let’s Connect!
www.facebook.com/mannixmarketing
www.mannixmarketing.com
Need help?
• Training and workshops• 1:1 Consulting• Social Media Strategy • Management
"If you keep on doing what you've always done, you'll keep on getting what you've always got.”
- W. L. Bateman
Try something new!
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