stc13ld communications & publicity social media basic plan

STC13 Leadership Program

Communications & PublicityPart Two: Social Media

Viqui Dill, STC Senior Member

Eeny, meeny, miney, mo Who needs all these social media outlets

anyway? BlogsFacebookFlickr Linked InPinterestTwitter YouTube

7 Social Media Outlets!!!How much or how little you plan to communicate depends on # volunteers communication skills of volunteers

preferences of volunteerspreferences of members

7 Social Media Outlets???Keep in mind

any communication is better than none

we are staffed by volunteerssuccessful communities all across the spectrum

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Step one: blog postMore than 140 characters Graphics and photosWho/what/when/where/whyAll the infoLinks to related materialTestimonialsGushSearchableFindable

Tweet the blog post140 characters Link to blog postProvocative statementTag @STC_org Hashtag #STCorg #TechComm Schedule lots and lots of tweets Tweetdeck Example: Want to see some great #TechComm? @STC_org keeps a library of member work samples. Find out more http://notebook.stc.org/xxx #STCorg #TechComm

Link In the tweet Choose the best tweet Convert back to EnglishAttach the link Notifications to members emailedPost in many groups

Newletter/email Email voted #1 Recycle the Linked In post Headline BodyLink to blog post

Say cheese Make a simple graphic3 inch by 2 inch format Faces and text Any picture is better than no picturePower point to png

FacebookA short introductory

sentence or twoA link to the blog post within

the first few lines of text A simple graphic that looks

good in a 3” x 2” format Tag the graphic as much

as possible Most of the text after the link

Facebook again Facebook posts can be

scheduled. Weekdays are usually best. Mornings are usually best. Experiment with your group.

QuestionsDo you have any of these forms of Social

Media?Do you have a Social Media guru for your

group? What’s your super power?What’s your kryptonite?

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Connect with me Read the bio

http://www.stcwdc.org/bios/dill_bio.shtml

Email social_media@stcwdc.org

@viqui_dill https://twitter.com/viqui_dill

Linked In http://www.linkedin.com/pub/viqui-dill/15/79/7a5

Facebook https://www.facebook.com/viqui.dill