strategies for building successful products
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October 2013
Strategies for building successful products
#Tech4Africa
@annua
Product Development
Launch
ConcepConceptt
Product dev
Alpha/Beta Test
Problems...
• Where are the customers?
• Focus on the first customer ship date
• Emphasis on execution instead of learning and discovery
“The customer is the most important part of the production line” - Deming
Definition of a Startup
“A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” Eric Ries
Startup is Not a Smaller Version of a Large Company
Improve Invent
New
Experiment
Pivot
Learn
Search
Existing
Forecasts + Plan
Execution
Run Experiments
• A true experiment starts with a scientific method
•Begin with a clear hypothesis
•Test predictions empirically
Goal - Discover how to build a sustainable business
?
Think Big, start small
Build, Measure, Learn loop
Measure
ProductData
Build
Ideas
Learn Minimize the total time
through the loop
Minimum Viable Product (MVP)
“The MVP is that version of the product that enables a full turn of the Build-Measure-Learn loop with minimum amount of effort and least amount of development time” - Eric Ries
Goal - Test fundamental business hypotheses
Dropbox’s MVP
Dropbox’s MVP : A video
Beta waiting list jumps from 5000 to 75 000 in one day
So...
• Favour experimentation over elaborate plans
• Emphasis on speed and nimbleness when moving through Build-Measure-Learn loop
• Assemble an MVP and elicit customer feedback
Learn more
• The Lean Startup - Eric Ries
• The four steps to epiphany - Steve Blank
• Thank you to @cynthiaaug
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