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Group project- Verizon

指導教授 黃光渠 教授 組員 楊士寬 廖云華 鄭力行

OUTLINE

Background Vision & mission Successful strategies Failed strategies

BACKGROUND

Verizon was founded as Bell Atlantic,which was one of the seven Baby Bells that were formed after AT&T Corporation was forced to breakup.

1997, Bell Atlantic expanded into New York and the New England states by merging with fellow Baby Bell NYNEX.

In 2000 Bell Atlantic merged with GTE.

BACKGROUND

He combined company elected to change its name to “Verizon“, a portmanteau of veritas (Latin for "truth") and horizon.威訊無線是目前美國最大的無線通訊服務供應商

MISSION

To be the global market leader in delivering innovatine,integrated communications solutions to customers at home,at work and on the go.

To mobilize and empower the millions of individuals and organizations –employees,retirees,customers and nonprofits –that comprise the Verizon community.

MISSION

To promote employee and community volunteerism through matching incentives that recognize their dedication and time.

To build a strong and lasting infrastructure To optimize returns for shareholders by

leading a competitive integrated communications process that focuses on continuous improvement in service, quality, technology, process and cost.

VISION

To be a customer-valued, world class, strategic and integrated communications provider that continually enhances Verizon’s competitive position globally.

SUCCESSFUL STRATEGY

Droid X VerizonNot having enough

devices in stock

Different operating

system

Support

A robust line-up of devices

Provide choice to customers

Verizon’s

Droidfamily

Offer

Verizon

2007 decided to develop LTE

2008 released programs

2009 started to deploy

2010 100million people coverd

2011 200million people coverd

2013 285million people coverd

More than 97% of people

America’s largest LTE network

SUCCESSFUL STRATEGY

• May 21, 2002• Metromedia Fiber Network Inc., a

telecommunications company, provided broadband connections in American.

• Verizon invested nearly $2 billion in Metromedia.• Verizon provided Metromedia with $50 million of

secured debt.• Finally, Metromedia Fiber Files for Bankruptcy

FAILED STRATEGY

• July 27, 2012• Watch movies online at Redbox Instant• Top four reasons for Redbox Instant failure• Redbox Instant's website had been used by

criminals to verify credit card numbers.• Oct 7, 2014, Redbox Instant is not available

outside the US.

FAILED STRATEGY

THANKS FOR YOUR LISTENING

REFERENCES

http://www.mobilemarketer.com/cms/news/carrier-networks/6896.html

http://www.cww.net.cn/manufacture/html/2014/8/28/20148281020471124.htm

JOB

鄭力行 : background & vision & mission 廖云華 :successful strategies&統整 楊士寬 : failed strategies