successful email marketing strategies

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Successful email marketing strategies What's your objective? 1.Who is the target audience? 2.What is the purpose of the email? 3.How will you measure success? 4.What are you testing? Does your message provide value? *What is the email about? *What's in it for the reader? *What do you want the reader to do? Subject line: tell, don't sell! *Is your from name recognizable? *Is the key message clear in the first 50-60 characters? *Does it describe what the email is about? *Does it describe how the reader will benefit when he opens the email? *Does it entice readers to open the email? Optimize the (pre)header *Did you include a teaser at the top of your email? *Are you linking to an online version? *Are you asking readers to whitelist your address *Is there a company logo at the top? Is it obvious what You want the reader to do? *Does the call-to-action (CTA) stand out? *Is your CTA placed above the fold? *Do you have a CTA at the bottom as well? *Are you linking to your CTA more than once? *Is your CTA an image? *Have you tested the working of the CTA? What do you put in the footer? *Did you include an unsubscribe link? *Are you including your contact details? *Are you asking readers to forward the email? *Inform readers why they receive the email Don't forget the landing page! *Don't just link to your homepage *Make sure you use the same visual elements *Keep forms as short as possible *Test and optimize for conversion *According to MarketingSherpa, optimizing the landing page has the highest impact on ROI

TRANSCRIPT

  • 1. Successful email marketing strategies Presented By: Prabhakar Ram @onlineprabhakar 7 Feb, 2014
  • 2. What's your objective? Who is the target audience? What is the purpose of the email? How will you measure success? What are you testing?
  • 3. Does your message provide value? What is the email about? What's in it for the reader? What do you want the reader to do?
  • 4. Subject line: tell, don't sell! Is your from name recognizable? Is the key message clear in the first 50-60 characters? Does it describe what the email is about? Does it describe how the reader will benefit when he opens the email? Does it entice readers to open the email?
  • 5. Optimize the (pre)header Did you include a teaser at the top of your email? Are you linking to an online version? Are you asking readers to whitelist your address Is there a company logo at the top?
  • 6. Why is the preheader important? Gmail: Outlook: Preheader
  • 7. Is it obvious what You want the reader to do? Does the call-to-action (CTA) stand out? Is your CTA placed above the fold? Do you have a CTA at the bottom as well? Are you linking to your CTA more than once? Is your CTA an image? Have you tested the working of the CTA?
  • 8. What do you put in the footer? Did you include an unsubscribe link? Are you including your contact details? Are you asking readers to forward the email? Inform readers why they receive the email
  • 9. Don't forget the landing page! Don't just link to your homepage Make sure you use the same visual elements Keep forms as short as possible Test and optimize for conversion According to MarketingSherpa, optimizing the landing page has the highest impact on ROI
  • 10. Than you! Questions? Email : onlineprabhakar@gmail.com Mobile : +91 9958485494 Twitter: @onlineprabhakar Web : www.onlineprabhakar.com