strategies of successful interpersonal communication
TRANSCRIPT
Presentation of Business Communication
Prepared by: Asif Hussain
Student ID AR524304
Presented To:
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Title page
Strategies of successful
interpersonal communication
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Introduction of the organization
Founded in 1886, the Coca-cola company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverages, concentrates and syrups.
The company’s corporate headquarters are in Atlanta, with local operations in over 200 countries around the world.
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History of the organization
The Coca Cola company is a global company. In Pakistan the company started it’s business in 1953. Today the company has a major share in beverage market. The company has its production units at Karachi, Multan, Faisalabad, Rahimyar Khan, Gujranwala, & Lahore.
The company provides a fair amount of employment to local citizens and deeply involved in the life of local communities in which it operates .
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Vision mission & values
Vision: “To become a market leader in ready to drink
segment while adding best-in-class value to all stakeholders”.
Mission: “ CCBPL exists to refresh the consumers, inspire
moment of optimism through our brands & actions as well as benefits all stakeholders, which we will do with highest social responsibility & with uncompromising commitment towards quality of our products & Integrity in our operation.”
Integrity in our operation.”
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Vision mission & values
Values:
We value & respect our people. We communicate openly. We have integrity. We win as a team. We drive quality & innovation. We are accountable.
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Introduction to the topic
Communication scholars define Interpersonal communication in numerous ways, usually describing participants who are dependent upon one another. It can involve one on one conversations or individuals interacting with many people within a society. It helps us understand how and why people behave and communicate in different ways to construct and negotiate a social reality. While interpersonal communication can be defined as its own area of study, it also occurs within other contexts like groups and organizations. Interpersonal communication is the process that we use to communicate our ideas, thoughts, and feelings to another person. Our interpersonal communication skills are learned behaviors that can be improved through knowledge, practice, feedback, and reflection.
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Interpersonal communication includes message sending and message reception between two or more individuals. This can include all aspects of communication such as listening, persuading, asserting, nonverbal communication, and more.
Overall, interpersonal communication can be conducted using both direct and indirect mediums of communication such as face-to-face interaction, as well as computer-mediated-communication. Successful interpersonal communication assumes that both the message senders and the message receivers will interpret and understand the messages being sent on a level of understood meanings and implications
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Elements of Interpersonel Communication
Much research has been done to try to break down interpersonal communication into a number of elements in order that it can be more easily understood. Commonly these elements include:
The Communicators The Message Noise Feedback Context Channel
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The interactive two-way process of interpersonal communication.
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Strategies of Effective Interpersonal Communication Skills Effective and efficient communication:
– Effective communication• Occurs when the intended meaning of the sender is
identical to the interpreted meaning of the receiver.
– Efficient communication• Occurs at a minimum resource cost.
– Potential trade-offs between effectiveness and efficiency must be recognized.
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Strategies of Effective Interpersonal Communication Skills
Empathise
Encourage
Learn to Listen
Focused Listening
Focused Hearing
Gentle Interruptions
Balancing the Conversation
Nonverbal Communications
The Power Of Touch.
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Be Aware of Others' Emotions
Treat People Equally
Attempt to Resolve Conflict
Communicate Effectively
Use Humor
Maintain a Positive Attitude and Smile
Minimize Stress
Only Complain when Absolutely Necessary
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Practical study in organization THE COCA COLA COMPANY has a great
history and is respectable organization in the business sector. The company employees a large number of personnel both directly and indirectly. The workforce has diversity in many aspects so the communication culture has to be strong and flexible enough to accommodate all employees.
As we all know that CCBPL is a part of a global beverage producing organization, it has an organized structure and a significant business and corporate culture.
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Practical study in organization
Internal communications This includes the communications in between the
company’s various departments, officials, staff, employees, and between various production units of the CCBPL. Internal communication includes:
Messages. Email Fax Telephone Presentations Training and development sessions Official meetings
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Practical study in organizationExternal communications– This includes the communication with the consumers,
distributors, market personnel, business associates, legal communications, and marketing and publicity advertisements. This includes:
– Market research– Public dealings– Official dealings– Business dealings– Dealings with government– Community dealings– Social media
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Practical study in organization
INTERPERSONAL COMMUNICATION IN CCBPL
Coca Cola Beverages Pakistan Limited utilize all chanels of communication Verbal, Non verbal to communicate with its staff, employees, management, market and consumers. Also it plans its stategies of communication accordind to need of its business. We explained some of the aspects of its communication culture as follow:
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INTERPERSONAL COMMUNICATION IN CCBPL
Management In CCBPL we have a value “ We communicate openly”. So the
mangement of CCBPL has a unique culture of open communication within its organization. All of the staff are free to communicate with the mangement regarding to their issues.
Sales Poor communication skills can have an adverse impact on
an organization's bottom line. So the CCBPL management stresses on effective communication of its sale and marketing team. M.D.Os and other sale personel are provided with adequate trainings in this regard.
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INTERPERSONAL COMMUNICATION IN CCBPL
Training In CCBPL employees are provided trainings regarding
new business stategies and operational maters on a frequent basis. The company ensures to maintain a good communication level within the organization.
Conflict Resolution In CCBPL we have a diversed workforce so there can be
many chances of conflict at the workplace. So, the management of CCBPL in general and the HR manager in specific has the duty to resolve these conflicts in a good and satisfying manner. The CCBPL strategy is to resolve issues through dialogue and communication.
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INTERPERSONAL COMMUNICATION IN CCBPL
ADVERTISEMENTS & MARKETTING In the advertisement, emotional expression and non-
verbal codes are expressed clearly, working together to bring out the message. In our advertisement we express our message very clearly to our consumers.
SOCIAL AND COMMUNITY INTERACTION
We are a part of a society and we accept our social responsibilities. So we are open to communicate with the community and society.
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SWOT ANALYSIS
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STREGTHS
Good workplace environment. Effective working Open communication Resolution of conflicts Trust & satisfaction of employees quality of work
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WEAKNESSES
Integration issues Cultural diferences Lack of training Discommunication Lack of communication
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OPPORTUNITIES
1- Increase in market demand 2- incease in consumer satisfaction 3- improvement of company ranking 4- improvement in business strategies 5- forecasting the future needs 6- Interchange of ideas.
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THREATS
misleading information can cause damage distrust in the consumer workpalce disharmony non resolving conflicts can cause business
loss
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CONCLUSION Successful interpersonal communication assumes
that both the message senders and the message receivers will interpret and understand the messages being sent on a level of understood meanings and implications.
It is very important for a manager or a suprevisor to know and has a command on the interpersonal skills, so that he/ she can handle the workplace situations, conflicts, issues and also can translate and explaine the copmpany policies and business strategies to its staff members,employees and consumers.
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RECOMMENDATIONS A comprehensive communication policy and strategy should be
designed. Employee development program and training of the HR managers
and leaders should be conducted on frequent basis Company must exchange ideas regarding communication with
consumers. Internal communication policy and strategy must be modified
according to the changes in business. Organization must encourage and motivate its workforce to
improve their skills and competencies by providing them with trainings
Organization should discourage any sort of discrimination practices in regards to its workforce, Gender, Color, Race, Language, Belief, etc
The organization should allow its workers to express their concerns and must consider their suggestions seriously.
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DATA SOURCES
web & internet wikipedia Live strong (website) Management & staff of CCBPL