summary of initial audience research (rom-com genre)

SUMMARY OF INITIAL AUDIENCE RESEARCH (ROM-

COM GENRE)BY PETA SEARLE

TARGET AUDIENCE

PRIMARY AND SECONDARY AUDIENCES

• 92.31% of my target audience are female• 7.69% are male making my target

audience female-leaning

TEENAGED

• 84.62% are aged 16-19• 15.38% are aged 24+

STUDENT LIFE

Most of my target audience are students but to broaden my target audience I have asked some older members of my target audience

INTERESTSIn order of preference:•Music (92%)• Internet (85%)• Books (71%)• Films (71%)

PREFERRED NARRATIVES• Opposites attract (28.57%)• Improbable reasoning and differing personalities

(35.71%)• “Oh my God, you’re totally falling for him/her!”

(28.57%)• Characters deny having fallen in love until the end

(42.86%)• The ‘non-fixably fixable miscommunication’

(21.43%)• The ‘I need to get away’ due to

betrayal/misinterpretation (21.43%)• The chase (mad dash (to airport) to declare love

(14.29%)• Friends first (42.86%)• Characters getting back together (35.71%)

ROMANTIC COMEDY FILM TRAILER

EXPECTATIONS

VOICE-OVER

“there's always a voiceover”

CLOSE-UPS

“Lots of close-ups and mid shots of the main characters”

COMIC RELIEF

“Happy music and pauses in the music for the comic relief characters to crack a one-liner”

MUSIC

“Upbeat music to go with the plot”

“an upbeat soundtrack”

PLOT

“Outline of the plot”

“Short summary of the film”

“Basic idea of the story”

CLIFF-HANGER

“Cliff-hanger at the end”“Mini cliff-hangers all over”“The plot being clearly set

to leave the audience wondering what happens at the end.”

ESTABLISH CHARACTERS

“An introduction into the characters of the film”

“Established characters”

“Character’s personality traits”

SETTINGS

“Home/bar/party/wedding/city settings”

FUNNY SIDE-KICK

“A funny sidekick friend”

HUMOUR

“Lots of funny moments e.g. Tripping over; making mistakes etc”

LOVE/HATE

“a break in the middle when they hate each other “

ACTORS

“Jennifer Aniston and Jason Segel”

“Well-known rom-com actors”

COLOURS

“Pink, white and green”

“Red/warm colours”

“Red/pink-y colours”

ROMANTIC COMEDY FILM POSTER

STEREOTYPICAL BACKGROUND

“the main characters against a white background”

“stereotypical setting or plain background”

CHEEKY TONE

“they'll probably be leaning on each other? the girl might be pulling the guys tie, it'll be "cheeky“”

MAIN CHARACTERS

“The main character and their love interest”

“main image of leading characters (male + female)“

ROUTE OF THE EYE

“quite a plain route of the eye (Z)”

COLOURS

“Light and red house colours”

FONT AND LANGUAGE

“Cute, feminine font”

“Bold sans-serif fonts and witty language”

QUOTES

“Some quote from an important film person (critic, magazine etc)”

RELEASE DATE

“The date it comes out so that I know when I can watch it!”

HINTS OF ROMANCE

“hints of romance ( e.g. red roses, candles, a deserted beach)”

FILM LOGO/LARGE TITLE

“A picture of the film logo”

“Large film title”

MOST APPEALING COLOURS

In order of preference:• Pastel colours (blue, cream,

pink etc) (71.43%)• Red, pink, white (42.86%)• Red, navy, blue, black

(14.29%)• Yellow (7.14%)

HOW IMPORTANT ARE THESE?

CLEAR (INTRODUCTION TO THE) PLOT

“Quite important”

SETTING

“Quite important”

CHARACTER/S ON THE FRONT OF A POSTER

“Very important”

COLOURS TO CONVEY GENRE

“Quite important”

ESTABLISHING CHARACTERS (THROUGH NAMES AND OTHER MEANS)

“A little important”