summative presentation

g RAVEYAPPLICATION FOR RAVENSBOURNE COLLEGE STUDENTS

G RAVEY

A mobile application that allows students to access comprehensive information about their college. The gRavey app helps you to stay up date with college news via event listings.

g RAVEY

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FEATURESCALENDARVIEW THE COURSE DEADLINE

LIBRARYACCOUNT SUMMARYREVERSED ITEMSLOANED ITEMS

TIMETABLEVIEW THE COURSE TIMETABLE

E-MAILCHECK STUDENT’S E-MAIL

SHOPLINK TO LONDON GRAPHIC CENTRE

EVENTSCHECK EVENTS IN RAVENSBOURNE COLLEGE

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MARKET SEGMENTATION

WE AREHERE !

GAME

ENTERTAINMENT

SPORTS

TRAVEL

LIFE STYLE

SOCIAL NETWORK

REFERENCE

EDUCATION

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TARGET

MIKE IS A 20 YEARS OLD RAVENSBORNE COLLEGE STUDENT. HE HAS A IPHONE, AND USED TO DOWNLOAD LATEST APP FROM ITUNES STORE.

STUDENT

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GROWTH OF MARKET

2000

4000

6000

8000

10000

12000

JULY 2010 OCTOBER 2010 JANUARY 2010 APRIL 2011

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COMPETITORS

RATING RATINGRATING

CAMBRIDGE

UCL

CENTRAL SAINT MARTIN

★★★★★ ★★★ ★★

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APPLICATION WEBSITE

MARKETING

CONNECT DATA OF THE RAVENSBOURNE WEBSTIE PAGE TO THE APPLICATION.DESCRIPTION OF g RAVEY ON THE WEB.

ADVERTISING IN OTHER APPBANNER ADVERTISINGMOBILE WEB ADVERTISING

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MARKETING

BLOGS, TWITTER, FACEBOOK WRITE AN ANNOUNCE AND REVIEW IN YOUR PERSONAL BLOG, ASK YOUR FOLLOW-ERS TO REPOST, TWEET THE LINKS, MAKE A FACEBOOK FAN PAGE.

IPHONE APP REVIEW WEBSITES IPHONE APP REVIEW WEBSITES ARE HUNGRY FOR NEW APPS. TRY TO SUBMIT REVIEWS OF YOUR IPHONE/IPAD APP FOR FREE AS MANY TIMES AS YOU CAN.

FRIENDS AND FAMILY DON’T HESITATE TO PROMOTE THE APP TO FRIENDS, NEIGHBORS, COLLEAGUES AND FAMILY, THEY ARE YOUR LAUNCHING PAD IN APP STORE.ADVERTISING MAKE A SHORT CUT AND USE THIS OLD GOOD BUT MOST EXPENSIVE WAY TO BECOME FAMOUS.

SOCIAL NETWORKING PARTICIPATIVE WEB WORD OF MOUTH

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COST

WE BELIEVE THE POTENTIAL MONETISATION OF THIS APPLICATION FAR OUTWEIGHS THE INITIAL PRODUCTION AND CONTINUED MAINTENANCE COSTS. WE WOULD ASK STUDENTS AT THE UNIVERSITY TO DESIGN THE APP FOR A MORE PERSONAL FIT WE WOULD THEN NEED AROUND X AMOUNT OF MONEY TO DEVELOP AND UPLOAD THE DESIGN

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56%USINGIPHONE

2P PER A VIEW

£5040 PER A WEEK £151200 PER A YEAR

REVENUE

840 OUT OF 1500

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ACTION PLAN

IDEAMARKET RESEARCHCOMPETITORS RESEARCHCUSTOMER RESEARCH

TESTSIMULATION TESTACTUAL DEVICE TEST

FOLLOW UP CONTROLPROGRAM UPDATECUSTOMER FEEDBACK

REGISTRATIONDEVELOPER REGISTRATIONPROGRAM ADMISSIONDEVICE REGISTRATIONSUBMIT TO APPLE DEVEOPMENT TEAM

STORYBOARDCORE CONCEPTCONCRETE PLAN

DESIGN

PROGRAMMING