summative presentation
TRANSCRIPT
g RAVEYAPPLICATION FOR RAVENSBOURNE COLLEGE STUDENTS
G RAVEY
A mobile application that allows students to access comprehensive information about their college. The gRavey app helps you to stay up date with college news via event listings.
g RAVEY
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FEATURESCALENDARVIEW THE COURSE DEADLINE
LIBRARYACCOUNT SUMMARYREVERSED ITEMSLOANED ITEMS
TIMETABLEVIEW THE COURSE TIMETABLE
E-MAILCHECK STUDENT’S E-MAIL
SHOPLINK TO LONDON GRAPHIC CENTRE
EVENTSCHECK EVENTS IN RAVENSBOURNE COLLEGE
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MARKET SEGMENTATION
WE AREHERE !
GAME
ENTERTAINMENT
SPORTS
TRAVEL
LIFE STYLE
SOCIAL NETWORK
REFERENCE
EDUCATION
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TARGET
MIKE IS A 20 YEARS OLD RAVENSBORNE COLLEGE STUDENT. HE HAS A IPHONE, AND USED TO DOWNLOAD LATEST APP FROM ITUNES STORE.
STUDENT
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GROWTH OF MARKET
2000
4000
6000
8000
10000
12000
JULY 2010 OCTOBER 2010 JANUARY 2010 APRIL 2011
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COMPETITORS
RATING RATINGRATING
CAMBRIDGE
UCL
CENTRAL SAINT MARTIN
★★★★★ ★★★ ★★
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APPLICATION WEBSITE
MARKETING
CONNECT DATA OF THE RAVENSBOURNE WEBSTIE PAGE TO THE APPLICATION.DESCRIPTION OF g RAVEY ON THE WEB.
ADVERTISING IN OTHER APPBANNER ADVERTISINGMOBILE WEB ADVERTISING
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MARKETING
BLOGS, TWITTER, FACEBOOK WRITE AN ANNOUNCE AND REVIEW IN YOUR PERSONAL BLOG, ASK YOUR FOLLOW-ERS TO REPOST, TWEET THE LINKS, MAKE A FACEBOOK FAN PAGE.
IPHONE APP REVIEW WEBSITES IPHONE APP REVIEW WEBSITES ARE HUNGRY FOR NEW APPS. TRY TO SUBMIT REVIEWS OF YOUR IPHONE/IPAD APP FOR FREE AS MANY TIMES AS YOU CAN.
FRIENDS AND FAMILY DON’T HESITATE TO PROMOTE THE APP TO FRIENDS, NEIGHBORS, COLLEAGUES AND FAMILY, THEY ARE YOUR LAUNCHING PAD IN APP STORE.ADVERTISING MAKE A SHORT CUT AND USE THIS OLD GOOD BUT MOST EXPENSIVE WAY TO BECOME FAMOUS.
SOCIAL NETWORKING PARTICIPATIVE WEB WORD OF MOUTH
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COST
WE BELIEVE THE POTENTIAL MONETISATION OF THIS APPLICATION FAR OUTWEIGHS THE INITIAL PRODUCTION AND CONTINUED MAINTENANCE COSTS. WE WOULD ASK STUDENTS AT THE UNIVERSITY TO DESIGN THE APP FOR A MORE PERSONAL FIT WE WOULD THEN NEED AROUND X AMOUNT OF MONEY TO DEVELOP AND UPLOAD THE DESIGN
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56%USINGIPHONE
2P PER A VIEW
£5040 PER A WEEK £151200 PER A YEAR
REVENUE
840 OUT OF 1500
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ACTION PLAN
IDEAMARKET RESEARCHCOMPETITORS RESEARCHCUSTOMER RESEARCH
TESTSIMULATION TESTACTUAL DEVICE TEST
FOLLOW UP CONTROLPROGRAM UPDATECUSTOMER FEEDBACK
REGISTRATIONDEVELOPER REGISTRATIONPROGRAM ADMISSIONDEVICE REGISTRATIONSUBMIT TO APPLE DEVEOPMENT TEAM
STORYBOARDCORE CONCEPTCONCRETE PLAN
DESIGN
PROGRAMMING