sustainable plastic packaging: renew and recycle · sustainable plastic packaging: renew and...

Sustainable Plastic

Packaging:

Renew and Recycle

Green Responsibilities of International Corporations

And Potential Business Opportunities for Suppliers Taiwan 5 July 2012

Dr. Forrest L. Bayer

Fellow Packaging Scientific &

Regulatory Affairs

Outline

The Coca-Cola Company:

2020 Vision

Sustainability:

Packaging Material Strategy

PET Recycle:

Bottle to Bottle and Bottle to Others

PlantBottle® Packaging:

Close the Loop - Renew and Recycle

Outline

The Coca-Cola Company:

2020 Vision

Sustainability:

Packaging Material Strategy

PET Recycle:

Bottle to Bottle and Bottle to Others

PlantBottle® Packaging:

Close the Loop - Renew and Recycle

Portfolio

● 500 brands

● 3,500 products

● 206 countries

● 500 new

products & 200

packages per

year

#1

Sparkling

Beverages

#1 Juice &

Juice Drinks

#1 RTD

Coffee

#1 RTD

Tea

#2 Sports

Drinks

#3 Packaged

Water

6/27/2012

5

Del Valle®

TCCC has achieved unrivaled

commercial reach

Source: Internal Data

Universally Available. . . . . . Uniquely

Merchandised . . . . . .Enjoyed Daily

20 Million Outlets 1.7 Billion Servings

Every Day

10 Million Cold Drink

Assets

DOUBLE OUR SERVINGS TO OVER

3 BILLION A DAY

2X

To remain competitive we must do more with less

RESOURCE

SCARCITY

ECO

IMPACTS

CONSUMER

VALUES

CUSTOMER

DEMANDS

Outline

The Coca-Cola company:

2020 Vision

Sustainability:

Packaging Material Strategy

PET Recycle:

Bottle to Bottle and Bottle to Others

PlantBottle® Packaging:

Close the loop - Renew and Recycle

51%

7%

14%

1%

12%

10%

5%

NR PET

RR PET

Cans

NR Glass

RR Glass

Fountain

Other

The role of plastic packaging in our

business…

NR (non-refillable bottles)

RR (refillable bottles)

10 (% volume delivered)

Coca-Cola Bottle Evolution

Mfg.

Age

Branding

Age

Design

Age

Technology

Age

BE BE RECOGNIZED BE DIFFERENT BE EFFICIENT

Sustainability

Age

BE POSITIVE

12

Least

flavored

option

Most

favored

option

Waste Management Hierarchy

Journey towards package

sustainability

REFRESH

REDUCE

RECYCLE

REUSE

RENEW v1

RENEW v2

RENEW v3

Outline

The Coca-Cola company:

2020 Vision

Sustainability:

Packaging Material Strategy

PET Recycle:

Bottle to Bottle and Bottle to Others

PlantBottle® Packaging:

Close the loop - Renew and Recycle

Recycled PET

Completing the Cycle

CyclePET

Food Applications

Post Consumer PET Preform

Bottle to Bottle General Requirements

●Post consumer PET feed stock

●Regulatory frame work

●Authorized bottle to bottle

recycling technologies

PET Rebirth (AIES) Tokyo, Japan

Food Grade Post Consumer PET Recycling Plant

Frauenfeld, Switzerland

Food Grade Post Consumer PET Recycling Plant

Sidney, Australia

Food Grade Post Consumer PET Recycling Plant

Obertiefenbach, Germany

Food Grade Post Consumer PET Recycling Plant

Toluca, Mexico

Food Grade Post Consumer PET Recycling Plant

Toluca, Mexico

Food Grade Post Consumer PET Recycling Plant

Beijing, China

Food Grade Post Consumer PET Recycling

Plant Mullendorf, Austria

Food Grade Post Consumer PET Recycling

Plant San Fernando, Philippines

Food Grade Post Consumer PET Recycling Plant

Beaune, France

Food Grade Post Consumer PET Recycling Plant

Moscow, Russia

Food Grade Post Consumer PET Recycling Plant

London , UK

Food Grade Post Consumer PET Recycling Plant

Buenos Aries, Argentina

Polyester – The Most Recycle-able Polymer

● LCA: PET bottle at 25% recycle content has the

same Eco performance as refillable glass bottle

● Fastest growing commodity polymer

● Most versatile polymer for many applications

● Most recycle-able polymer

31

Textile Packaging

• Staple fiber (PSF)

• Filaments POY, DTY, FDY

• Technical yarn and tire cord

• Non-woven and spunbond

• Mono-filament

• Bottles

• A-PET Film

• Thermoforming

• BO-PET Biaxial oriented Film

• Strapping

Polyester is used for diverse applications

32

33

PET – Recycle and Regrind

MEG + PTA

PET resin

Injection

molding

Blow

molding

BHET

Regrind

Mechanical

Recycle

Chemical

Recycle

Collect, Sort, Washing

PET Resin

PET Bottles Recyclable for many applications

34

Outline

The Coca-Cola company:

2020 Vision

Sustainability:

Packaging Material Strategy

PET Recycle:

Bottle to Bottle and Bottle to Others

PlantBottle® Packaging:

Close the loop - Renew and Recycle

36

• Volatility in crude oil and natural

gas prices and increasing

demands for petroleum derived

products

• Growing public environmental

awareness and concerns over

green house gas emissions

• Social responsibilities for “Going

Green” for leading brands and

companies

Renew: Global macro-drivers support the business

case of converting from petroleum to renewables

PlantBottle® Packaging: Better By Design

Renewable Recyclable High Quality

+ + =

The only plastic bottle made with plants that is 100% recyclable

and able to meet the high quality standards of The Coca-Cola

Company

Less Waste Less Carbon Same Performance

37

PlantBottle® Packaging Material

Classified - Internal use

TA +

PET

EG

TA EG TA EG TA EG TA EG

70% 30%

EG

(30% Bio-content)

EG EG EG EG

(Polyethylene Terephthalate)

Carbon footprint reduction strategy using bio content Material carbon footprint calculations – Bio-based PET

39

Terephthalic Acid = 8C; Ethylene glycol = 2C; biocontent is 20%

Acid component = 68.75%; glycol component = 31.25% on total mass basis

+

Diol

COORROOC

Diacid

OH CH2 CH2 OH

C

O

O CH2 CH2 OC

On

PET

Classified - Internal

use

Bio-based content is measured by ASTM 6866 (Beta Analytics)

Carbon footprint reduction strategy using bio content “Material carbon” footprint calculation of Plant-based PET

40

GHG, equivalency calculator; www.epa.gov

Considering that the world wide use of PET resin for bottles and fiber is 37.5

million metric tons (2009), this first step of replacing the glycol petro carbon

with bio carbon offers an annual CO2 reduction of 17.19 million metric tons.

To visualize this CO2 reduction in practical ready-to-understand terms the

following equivalency applies (equivalency calculator):

• Eliminate CO2 emissions from

• driving 3 million passenger vehicles each year

• consuming 1,951,191,820 gallons of gasoline each year

• consuming 40 million barrels of oil each year

• using electricity in 2,384,189 homes each year

2009

Introduced innovative

PlantBottle® package

2010

Over 2.5 Billion bottles

10 Countries

2011

Over 7 Billion bottles

20 Countries

2020

All bottles made with

PlantBottle® packaging

Scaling across the world

Towards The Bottle Of The Future

30% Plant-Based

Material

Fossil Fuel

Based

Material*

100% 70% Fossil Fuel

Based

Material*

30% Plant-Residual

Material

Fossil Fuel

Based

Material*

70% 100% Plant

Residual

Based

Material*

Today Mid-Term Long-Term

* Also includes recycled material

Today

30% Plant-Based

Material*

Mid-Term

30% Plant-Residual

Based Material

Long Term

100% Plant-

Residual Based

Material*

Multi-year

partnerships with

technology leaders to

accelerate research

and development of

commercial solutions

for PlantBottle™

packaging made

100% from plants.

year

Close the Loop – Renew and Recycle!

Right for Business, Right for Environment

45

Planet Productivity Preference

Enhanced Performance Price Flexibility Top Line Growth

Enhance eco

performance of plastic

bottles by advancing

renewability and

recyclability while

maintaining quality

Reduce dependence

on volatile

petrochemical -

product prices

Drive consumer trust

and preference for our

brands by

strengthening

sustainability

connections

46

Xie Xie