tci 2016 lessons learned on the automotive cluster in puebla, mexico
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Working Day - Track: Modern cluster policy A taste of worldwide cluster approaches
Lessons learned on the
Automotive Cluster in Puebla, México
Rocío Prado
México
• 118,419,000 habitants
• 13th Turism in the world
• 24th economy in the world
• Spanish +67 native
languages
• GDP 11th in the world
Institute for Collaboration and Competitiveness
Unique cluster strategy with a shared value
proposition
Provides leadership and infrastructure
For debate, analysis and specific actions
Part of Harvard MOC Network
Sintonía´s Counsellors
• Dr. Michael Porter
• Dr. Amit Kapoor
• Dr. Rich Bryden
• Dr. Jon Azua
• Ifor Ffowcs-Williams
• Fred Van Eenennaam
Auto clusters Challenges and proposal of solution
Develop Local suppliers
Avanced automotive research center
Atract Audi investment
Auto clusters Challenges
Develop Local suppliers
*Tier 2 instead Tier 1
Advanced automotive research center
*Industry interested in punctual details to solve
Atract Audi investment *Audi brought it´s own suppliers
Auto cluster real actions instead of following plan
Projects
1. Study of Comparison of Salaries to attract and hold
skilled labor and skilled mind.
2. Cluster members travel to Querétaro and Chattanooga,
Tennessee to try to make business since they couldn´t
meet Audi´s quality standars in the short term.
3. UPAEP University worked along with auto industry to
develop specialized programs and quality tests
4. International programs in Strategy Planning and
Coaching and personalized consultancy.
Fuente: Sintonía-UPAEP University, Puebla, México.
ClustersTrabajo
compartido
Inversión
compartidaCompetitividad Regional
Salud
Finanzas
Turismo
Energía
Educación
Alimentos
TI
Textil
Muebles
Automotriz
Química y
biofarmaceutica
Construcción
Indicadores de la
propuesta de
valor de la
iniciativa de
cluster
Cambiar
interés
individual a
colectivo
Consolidar
acuerdos
Participar
constantemen
te
Proyecto
Detonador
Aumentar los
ingresos
Desarrollar
talento
humano
Incrementar
los resultados
de salud
Demanda
educativa
impulsada
por la
industria
Impactos
ambientales
Competitividad
GlobalValor Compartido
Iniciar la creación de
redes
Compartir info./conocim.
Cooperación Colaboración (sustentabilidad y valor compartido)
Greatest Challenge: Collaboration Sintonia developed this chart to explain and measure collaboration
Conclusion
Importance of collaborative behavior
Clusters contribute no matter the successful or
unsuccessful implementation.
Some times things work out in a different way than
planned but there is an impact in economic growth
allways.
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