Working Day - Track: Modern cluster policy A taste of worldwide cluster approaches

Lessons learned on the

Automotive Cluster in Puebla, México

Rocío Prado

Lessons learned on the Automotive Cluster

México

• 118,419,000 habitants

• 13th Turism in the world

• 24th economy in the world

• Spanish +67 native

languages

• GDP 11th in the world

Institute for Collaboration and Competitiveness

Unique cluster strategy with a shared value

proposition

Provides leadership and infrastructure

For debate, analysis and specific actions

Part of Harvard MOC Network

Sintonía´s Counsellors

• Dr. Michael Porter

• Dr. Amit Kapoor

• Dr. Rich Bryden

• Dr. Jon Azua

• Ifor Ffowcs-Williams

• Fred Van Eenennaam

Cluster Intervention

Health Tourism Education AUTO

IT Furniture Food Finance

Energy

Harvard´s MOC work first place:

“Automotive Cluster in Puebla”

Auto clusters Challenges and proposal of solution

Develop Local suppliers

Avanced automotive research center

Atract Audi investment

Auto manufacturers in México

Statistics supplied by PROMEXICO, 2012

Auto clusters Challenges

Develop Local suppliers

*Tier 2 instead Tier 1

Advanced automotive research center

*Industry interested in punctual details to solve

Atract Audi investment *Audi brought it´s own suppliers

Auto cluster real actions instead of following plan

Projects

1. Study of Comparison of Salaries to attract and hold

skilled labor and skilled mind.

2. Cluster members travel to Querétaro and Chattanooga,

Tennessee to try to make business since they couldn´t

meet Audi´s quality standars in the short term.

3. UPAEP University worked along with auto industry to

develop specialized programs and quality tests

4. International programs in Strategy Planning and

Coaching and personalized consultancy.

Fuente: Sintonía-UPAEP University, Puebla, México.

ClustersTrabajo

compartido

Inversión

compartidaCompetitividad Regional

Salud

Finanzas

Turismo

Energía

Educación

Alimentos

TI

Textil

Muebles

Automotriz

Química y

biofarmaceutica

Construcción

Indicadores de la

propuesta de

valor de la

iniciativa de

cluster

Cambiar

interés

individual a

colectivo

Consolidar

acuerdos

Participar

constantemen

te

Proyecto

Detonador

Aumentar los

ingresos

Desarrollar

talento

humano

Incrementar

los resultados

de salud

Demanda

educativa

impulsada

por la

industria

Impactos

ambientales

Competitividad

GlobalValor Compartido

Iniciar la creación de

redes

Compartir info./conocim.

Cooperación Colaboración (sustentabilidad y valor compartido)

Greatest Challenge: Collaboration Sintonia developed this chart to explain and measure collaboration

Future of the Cluster

Conclusion

Importance of collaborative behavior

Clusters contribute no matter the successful or

unsuccessful implementation.

Some times things work out in a different way than

planned but there is an impact in economic growth

allways.

www.sintonia.mx

sintonia

@SintoniaMexico

Thank you!

Discussion and Collaboration

• What do you think Sintonia´s role has to be?

• Do you think this methodology should be improved or complemented with

some collaboration? How?