the grammar of graphics, for isko uk

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Final version of the slide set for my talk at the September 2012 meeting of the UK Chapter of the International Society for Knowledge Organization: ‘The Shape of Knowledge’. These slides are slightly different for the ones shown on the day, and have a re-recorded narrative.

TRANSCRIPT

with Conrad Taylor

ISKO UK seminar on ‘The Shape of Knowledge’ at the London College of Communication, 4 September 2012

1

Conrad Taylor

www.conradiator.com

conradtaylorbcs.googlemail.com

2

3

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the set ofshends

things thatare lipe

the set ofthings thatare umpty

Memories of the New Maths, Scotland,1960s…

‘All lipe shends are umpty’

Draw aVenn Diagramin which theabove statementis true

7

the shapeof knowledge

8

Images via Wikipedia Commons: Wegmann (bushbaby), Nobu Tamura (Dienonychus, FireFly5 (Cuttlefish), Mpinedag (‘Lucy’)

9

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Graphic Representations

of Data and Knowledge

a form of information

11

Teaching about heart disease12

13

Storyboarding Web interaction

14

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ACTION-REFLECT:

Based on Participatory Rural Assessment…

‘Lines in the Dust’ with found-object markers…

a Freireian approach to promoting literacy with empowerment.

17

www.youtube.com/watch?v=F5xzpuydxjA

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graphic representationsand visualisations:

a flying history

19

SubstanceSupreme genus:

material immaterial

BodySubordinate genera:

animate inanimate

LivingSubordinate genera:

sensitive insensitive

AnimalProximate genera:

rational irrational

Human

Spirit

Mineral

Plant

BeastSpecies:

Socrates Plato Aristotle etcIndividuals:

Porphyry: diagramming ontology

20

Ibn al-Nafis

Pictures ‘doctored’ to assist with teaching, to assist memory

21

Ibn al-Nafis

Agricola De Re Metallica 155622

23

Drawings, but with:

– artificial points of view

– simplification

– labelling of parts

– measurements

– sequence of operations

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25

Note —a ‘vocabulary’ of line types and line weights

shading and highlighting (here exploiting tints and solids of two ink colours)

26

Ebstorfer ‘Mappa Mundi’

a flat earth, a surrounding ocean, centred on Jerusalem

27

Ebstorfer ‘Mappa Mundi’

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Ebstorfer ‘Mappa Mundi’

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Tabula Rogeriana, drawn 1154 by Mohammad Al-Idrissi, for King Roger II of Sicily

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Tabula Rogeriana, drawn 1154 by Mohammad Al-Idrissi, for King Roger II of Sicily

31

Astrolabe, an interactive diagram of the heavens

32

Ortelius’ Atlas of 157033

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Joseph Priestley — 1760 — ‘Timelines’ of biography, engraved & printed

time as a line…35

William Playfair invented the line chart, bar chart, pie chart

36

Charles Joseph Minard, 1869: celebrated multivariable schematic map / timeline diagram about Napoleon’s advance on and retreat from Moscow in the winter of 1812–1813

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Charles Joseph Minard: ‘From where in France does Paris get its supplies of different kinds & quantities of meat?’

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Charles Joseph Minard: ‘From where in France does Paris get its supplies of different kinds & quantities of meat?’

– colour identifies which Départements are involved in the trade

– those involved have a ‘meat pie chart’ associated

– colour divided the pies by proportion of types of meat

– size of pies reflects quantity

40

Charles Dupin, 1826: First ever choropleth map, highlighting regions with problems of illiteracy

41

Dr John Snow:

Dot-map of fatalities from cholera in the 1854 outbreak in Soho.

Clustering suggested a link to the Broad St water-pump

Investigation of outliers & anomalies confirmed the link.

Beginnings of science of epidemiology!

42

Detail of John Snow’s dot map: colour added

43

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Florence Nightingale’s ‘Coxcomb’ charts: causes of mortality among British soldiers in the Crimean War

45

Areas are proportionate to death by cause of:

RED: wounds

BLUE-GREY: ‘Preventable or Mitigable Zymotic diseases’

BLACK: all other causes

46

The ISOTYPE approach to educational quantitative graphics: Otto and Marie Neurath

47

ISOTYPE multiples of standardised graphics, largely designed by Gerd Arntz

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ISOTYPE multiples of standardised graphics, largely designed by Gerd Arntz

Skuravy, c. 1932, cutting out linocut-printed symbols for paste-up assembly into chart artwork

49

Køpenhavn network diagram for the ‘S-Tog’ urban rail service

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The ‘Linked and Open Data Graph’ — which just keeps getting more complicated…52

The ‘Linked and Open Data Graph’ — which just keeps getting more complicated…53

Where is the theory about what makes

graphic representations of knowledge and data

WORK?

54

literature review

(& personalities)

55

Edward Tufte

‘The Visual Display of

Quantitative

Information’1998

Clive Richards‘Diagrammatics’

1998

Michael Twyman‘Schema for Study ofGraphic Languages’

1979

B Tversky‘Cognitive Origins of Graphic Conventiions’

1995

Gene Zelazny‘Say it with Charts’1985

Jan V White

‘Charts and Graphs’1980

Jacques Bertin‘La Semiologie

Graphique’1967

Doig Simmonds, Ed‘Charts and Graphs’1980

56

Edward Tufte

‘The Visual Display of

Quantitative

Information’1998

Clive Richards‘Diagrammatics’

1998

Michael Twyman‘Schema for Study ofGraphic Languages’

1979

L Wilkinson‘The Grammar of

Graphics’1999

B Tversky‘Cognitive Origins of Graphic Conventiions’

1995

Card, Mackinlay, Schneidermann (Eds)

‘Information Visualization’

1999

Robert Horn‘Visual Language’

1998

Gene Zelazny‘Say it with Charts’1985

Jan V White

‘Charts and Graphs’1980

Jacques Bertin‘La Semiologie

Graphique’1967

Doig Simmonds, Ed‘Charts and Graphs’1980

57

58

59

Edward Tufte

‘The Visual Display of

Quantitative

Information’1998

Clive Richards‘Diagrammatics’

1998

Michael Twyman‘Schema for Study ofGraphic Languages’

1979

L Wilkinson‘The Grammar of

Graphics’1999

Yuri Engelhardt‘The Language of Graphics’

2002

B Tversky‘Cognitive Origins of Graphic Conventiions’

1995

Colin Ware‘Information Visualization’

2000

Card, Mackinlay, Schneidermann (Eds)

‘Information Visualization’

1999

Robert Horn‘Visual Language’

1998

Gene Zelazny‘Say it with Charts’1985

Doig Simmonds, Ed‘Charts and Graphs’1980

Jan V White

‘Charts and Graphs’1980

Jacques Bertin‘La Semiologie

Graphique’1967

David McCandless ‘Information Is

Beautiful’200?

Alan MacEachren‘How Maps Work’

2000

60

Yuri Engelhardt

The Language of Graphicsa framework for the analysis

of syntax and meaningin maps, charts and diagrams

University of AmsterdamInstitute for Logic, Language and

Computation

61

definitions,analyses

62

Graphic representation:

a visible artifacton a more or less flat surfacethat was created in orderto express information

Yuri Engelhardt

63

Graphic representation:

a visible artifacton a more or less flat surfacethat was created in orderto express information

Yuri Engelhardt

64

Compositionality of meaning

Part of what a sentence means depends upon its separate words, and part depends on how those words are arranged

Marvin Minsky

65

Compositionality of meaning

Part of what a sentence means depends upon its separate words, and part depends on how those words are arranged

Marvin Minsky

‘Frege’s Principle’ after the mathematician, logician & philosopher Friedrich Ludwig Gottlob Frege

66

Compositionality of meaning

A grammar is the set of rules for combining symbols, whether the symbols are words or pictures.

W K Horton (1994) The Icon Book: Visual Symbols for computer systems and documentation

67

Composite graphic objects: three samples

– a map with information overlay

– a graph of quantitative data

– a network diagram

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1 2 3 4Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa

5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

June 2012

0

5

10

15

20 a.m. — 34p.m. — 32

a.m. — 42p.m. — 40

a.m. — 36p.m. — 34

Daily blood glucose measurementsSubject: Conrad Taylormillimoles per litre measured by portable monitor

Early morning measurements

Early evening measurements

Onset of new targets forinsulin injection

a.m. — xp.m. — y

70

PCT proposal to remove the Walk-in Centre service at Tollgate Lodge Healthcare Centre – an issues mapprepared by Conrad Taylor to assist discussion

Where do out-of-hours andlocum GP services �t in?

What bene�ts/demerits ofGP/nurse teleconsultations?

What are bene�ts/demeritsof NHS Direct?

How to expand North HackneyGP services?

What access do out-of-hoursand locum GP services have

to the patient medical record?

To be seen withoutan appointment

For a second opinion Wound dressings

Quicker appointments

Evening appointments

Weekend appointments

Small casualties andminor emergenciesin the community

Frontline services forHealth Protection e.g.response vaccination

Paediatric ‘worry’ casesat short notice

To be seen in theevenings or at

weekends

Do WiC usage records clearlyidentify where patients are

registered with a GP?

Which of these user-types can be satis�ed by expanding local GP services?Which of these can be replaced adequately by expanding local GP services?

How can the other usages be met, while not overloading Homerton Hospitalor causing discomfort, travel problems and distress to patients?

Which types would su�er disproportionately if walk-in service withdrawn?

What alternative forms of provision can ensure the vulnerable are looked after?

Are WiC usage records coded,such that reasons for use canbe extracted and analysed?

By what strategy, methodsand incentives will the PCT

GUARANTEE the expansionof North Hackney GP servicesto satisfy registered patients

seeking consultations at shortnotice, evenings or weekends?

What is the PCT strategy formeeting those health needs

of Walk-in Centre users whichCANNOT adequately be met

by expanding North HackneyGP services?

(and how will the unmet need inother-PCT GP services be met?)

Unregistered patients Visitors from afar

Elsewhere in the UK

Rest of the world

EU, other countries withreciprocal arrangements

Those whocould easily

register

Homeless,transient,

hard-to-reach

Registered locally

At Tollgate Lodge

City & Hackney surgeries

Other PCT surgeries

BREAKDOWN OF WALK-IN CENTRE USERS BY ORIGINBREAKDOWN OF TYPES OF USAGE OF WALK-IN SERVICES (incomplete)

ALTERNATIVE MINOR ACUTE CARE SOLUTIONS IN THE COMMUNITY?

Adequate alternative provision (see yellow boxes below)must be in place BEFORE WiC services are withdrawn;even then, some WiC provision may still be justi�ed.

It is probable that a GP-ledwalk-in local service at thepoint of community need isstill the best way to meetcertain kinds of minor butacute health needs.

71

a composite graphic object

a graphic space graphic objects graphic relations

consists of

72

a composite graphic object

a graphic space graphic objects

object-to-object relations

object-to-space relations

graphic relations

consists of

73

a composite graphic object

a graphic space graphic objects

object-to-object relations

object-to-space relations

graphic relations

consists of

Relations are achieved (represented) visually using ‘gestalt principles’ and techniques such as proximity, similarity, common region (enclosure), connectedness, good continuation (alignment), assumed closure

74

75

1 2 3 4Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa

5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

June 2012

0

5

10

15

20 a.m. — 34p.m. — 32

a.m. — 42p.m. — 40

a.m. — 36p.m. — 34

Daily blood glucose measurementsSubject: Conrad Taylormillimoles per litre measured by portable monitor

Early morning measurements

Early evening measurements

Onset of new targets forinsulin injection

a.m. — xp.m. — y

76

PCT proposal to remove the Walk-in Centre service at Tollgate Lodge Healthcare Centre – an issues mapprepared by Conrad Taylor to assist discussion

Where do out-of-hours andlocum GP services �t in?

What bene�ts/demerits ofGP/nurse teleconsultations?

What are bene�ts/demeritsof NHS Direct?

How to expand North HackneyGP services?

What access do out-of-hoursand locum GP services have

to the patient medical record?

To be seen withoutan appointment

For a second opinion Wound dressings

Quicker appointments

Evening appointments

Weekend appointments

Small casualties andminor emergenciesin the community

Frontline services forHealth Protection e.g.response vaccination

Paediatric ‘worry’ casesat short notice

To be seen in theevenings or at

weekends

Do WiC usage records clearlyidentify where patients are

registered with a GP?

Which of these user-types can be satis�ed by expanding local GP services?Which of these can be replaced adequately by expanding local GP services?

How can the other usages be met, while not overloading Homerton Hospitalor causing discomfort, travel problems and distress to patients?

Which types would su�er disproportionately if walk-in service withdrawn?

What alternative forms of provision can ensure the vulnerable are looked after?

Are WiC usage records coded,such that reasons for use canbe extracted and analysed?

By what strategy, methodsand incentives will the PCT

GUARANTEE the expansionof North Hackney GP servicesto satisfy registered patients

seeking consultations at shortnotice, evenings or weekends?

What is the PCT strategy formeeting those health needs

of Walk-in Centre users whichCANNOT adequately be met

by expanding North HackneyGP services?

(and how will the unmet need inother-PCT GP services be met?)

Unregistered patients Visitors from afar

Elsewhere in the UK

Rest of the world

EU, other countries withreciprocal arrangements

Those whocould easily

register

Homeless,transient,

hard-to-reach

Registered locally

At Tollgate Lodge

City & Hackney surgeries

Other PCT surgeries

BREAKDOWN OF WALK-IN CENTRE USERS BY ORIGINBREAKDOWN OF TYPES OF USAGE OF WALK-IN SERVICES (incomplete)

ALTERNATIVE MINOR ACUTE CARE SOLUTIONS IN THE COMMUNITY?

Adequate alternative provision (see yellow boxes below)must be in place BEFORE WiC services are withdrawn;even then, some WiC provision may still be justi�ed.

It is probable that a GP-ledwalk-in local service at thepoint of community need isstill the best way to meetcertain kinds of minor butacute health needs.

77

‘Symbology’the search for the visual morpheme,the ‘primitive graphic object’

78

‘Symbology’the search for the visual morpheme,the ‘primitive graphic object’

79

‘Symbology’the search for the visual morpheme,the ‘primitive graphic object’

80

81

82

83

signification-carrying

variables

84

English edition Translated by William J Berg Univrsity of Wisconsin Press

1983

Jacques BertinLa Semiologie Graphique1967

85

2PD: the two dimensions of the graphic planeSi: sizeV: ‘value’ – tint, tone?T: ‘grain’ or ‘texture’C: colourOr: orientationSh: shape

Jacques Bertin’s retinal variables

86

Bertin’s positionalvariable

87

‘Colour’ and‘Value’…a distinction that isbehind the times?

88

‘Value’ in the world of print is made of tints (dot patterns &c) of the ink colour.

This cartoon wasshaded with tinted adhesive ‘Letratone’films.

89

24-bit RGB= 16,777,216 colours

Colour and valuereplaced by Hue andBrightness and Saturation…

90

Linda Reynolds study for UK Air Traffic Control: Beyond the green vectorscope — how to make use of display colour?

91

Contiguous zones:can use very small changes in colour

Backgrounds: desaturatedcolour is best

92

Colour for identification of foreground objects: few, well-differentiated colours

93

With computed transparency, we can overlay corridors on the map without hiding borders underneath

94

It may be possible with today’sgraphic systems to modulatetransparency in real time

95

Optional display features can be called up or dismissedas the need requires

96

Linda Reynolds : Colour Displays and how to make the most of themhttp://www.ingenia.org.uk/ingenia/ articles.aspx?Index=106

97

‘Texture’ and‘Orientation’…‘Texture’ may be a mis-translation of Bertin’s ‘grain’

Orientation: more significant as symbols

(e.g. for wind direction) than as shadings

98

Hachure: texture to indicate land relief

99

Hachure: texture to indicate land relief

100

Texture used incolour map printing

using ‘special’ colours (not CMYK process)

101

Colour and texture combineto give a range of relief heightsand depths

102

In print, you canuse whatever colours you can mix!

…in this example, Black plus a special Green defined as Pantone 363103

Some reprographic systemswill represent Bertin’s Value and Colourusing overlaid dot-tints or ‘screens’from component ink systemssuch as CMYK

Displaying solid colours, not tints, preserves the ability to render fine details104

Coarse textures useful for coarse print techniques!

105

Adobe Illustrator let me create a meaningful symbolic texture andfill areas with it…

106

‘Size’…

107

Size as a signifier:

not without its problems

do we compare area or height?

how to relate a large height-significant component to a small location?

108

Size as a signifier:

not without its problems

do we compare area or height?

how to relate a large height-significant component to a small location?

‘Countable variants’:

ISOTYPE-style array can also have problems of ‘fitting’

Might the ‘spread-out’ version be confused for a proper dot-map?

109

Shapes are poor signifiers of value, but work well as distinguishable symbols

Simmonds, et al. warn against symbols that are hard to distinguish innormal reading conditions

110

What is Texture and what is Symbol?111

The stuff that connects things!

Particularly important for qualifying linkages in network diagrams:

Mind maps Organisation charts File plans Hierarchical taxonomies Ontologies Debate / argument maps Entity–Relationship Diagrams State diagrams … and more…

112

‘Retinal variables’ for lines?

Line thickness and colour

Shape, direction of line

‘Terminals’

Duplication

Various dot patterns

113

LINE ITEM PURCHASE ORDER PARTY

CASE*Method data model, using Ellis-Barker notation

114

LINE ITEM

Line numberQuantityActual price

#●

PURCHASE ORDER

PO NumberOrder date

#●

PARTY

Party IDName

#●

CASE*Method data model, using Ellis-Barker notation

115

LINE ITEM

Line numberQuantityActual price

#●

PURCHASE ORDER

PO NumberOrder date

#●

PARTY

Party IDName

#●

PERSONSurnameQuali�cation

COMPANYRegistration●

CASE*Method data model, using Ellis-Barker notation

116

LINE ITEM

Line numberQuantityActual price

#●

PURCHASE ORDER

PO NumberOrder date

#●

PARTY

Party IDName

#●

PERSONSurnameQuali�cation

COMPANYRegistration●

part of

composed of vendor in

issued to

CASE*Method data model, using Ellis-Barker notation

117

LINE ITEM

Line numberQuantityActual price

#●

PURCHASE ORDER

PO NumberOrder date

PRODUCT

Product codeDescriptionUnit price

#●

SERVICE

Service codeDescriptionRate per hour

#●

#●

PARTY

Party IDName

#●

PERSONSurnameQuali�cation

COMPANYRegistration●

part of

for

bought via bought via

for

composed of vendor in

issued to

CASE*Method data model, using Ellis-Barker notation

118

LINE ITEM

Line numberQuantityActual price

#●

PURCHASE ORDER

PO NumberOrder date

PRODUCT

Product codeDescriptionUnit price

#●

SERVICE

Service codeDescriptionRate per hour

#●

#●

PARTY

Party IDName

#●

PERSONSurnameQuali�cation

COMPANYRegistration●

part of

for

bought via bought via

for

composed of vendor in

issued to

CASE*Method data model, using Ellis-Barker notation

119

120

Debategraph.org 121

Debategraph.org 122

animation, interaction,

computation

123

Animated presentation…

…to change the viewer’s focus

124

Animated presentation…

…to change the viewer’s focus

125

Animated presentation…

…to build up layers of knowledge about a graphic

126

World Health Organisation – interactive map, incidence by country of death rate from Non Communicable Disease (males)

See http://www.who.int/gho/map_gallery/en/index.html for this and other Global Health Observatory maps

127

World Health Organisation – interactive map, incidence by country of death rate from Non Communicable Disease (males)

See http://www.who.int/gho/map_gallery/en/index.html for this and other Global Health Observatory maps

128

Gapminder — see http://www.gapminder.org — download and install the desktop edition

Gapminder.orgHans Rosling

129

Gapminder — see http://www.gapminder.org — download and install the desktop edition 130

Gapminder — see http://www.gapminder.org — download and install the desktop edition 131

Gapminder — see http://www.gapminder.org — download and install the desktop edition 132

Gapminder — see http://www.gapminder.org — download and install the desktop edition 133

Gapminder — see http://www.gapminder.org — download and install the desktop edition 134

Conrad Taylor

www.conradiator.com

conradtaylorbcs.googlemail.com

the endother talks from the ISKO UK events at http://www.iskouk.org

135

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