the logo detailed analysis
Post on 04-Jul-2015
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The Logo
Logo
O The original block font didn’t work with our
video documentary.
O We had to create/find another font so that
it would flow with the rest of the video.
O We came up with a new logo: handwritten
font that would write itself across the
screen.
O The handwriting on the video connotes the passion and personality behind the music.
O The block font on the poster connotes the achievement and finality of being signed.
O The way in which the connotations indicate the progression of unsigned to signed music negates the concern for brand identity in the title font.
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