the marketing plan: e-varpas

• This is the less expensive option. • Lends itself to low production

numbers, as low as one.

Market research on the Segment• Ages 14-25• 69% are students• Go out to eat 3.4 times a

week• Listen to 3.6 hours of music a

week

• This segment prefers having custom artwork created and placed on their shirt.

• They generally have the image or style in mind and will direct the artist to create it.

Market research on the Segment• Ages 24-43• Go out to eat 2.7 times a week• Listen to 3.3 hours of music a

week• 18% are using the shirt as a form

of communication

• Both the segments are reasonably young.

• This is important because most of the products are for younger people who tend to wear them frequently.

• The business will be located in Seattle which has a young, hip scene.

• Music is also an important interest for the target markets since both segments listen to and watch more than average amount of music.

Ilogo.in• High quality screen printing and

embroidery• Orders from 10 to a few 1000 accepted• Design products, by choosing from

thousands of images & hundreds of fonts or uploading your own graphic

almamater.in

This is an Internet-based retailer that primarily offers computer sublimations for T-Shirts.

Large catalog of graphicsDeveloping several strategic relationships with existing graphics companies that have an extensive images catalogs.

Quality of the sublimationGetting networking contacts, and the use of prototype technology, Your Clothes! will be able to produce sublimations of much higher quality than any of their competitors.

• Advertising -- Your Clothes! will run ads in several teen/young adult magazines whose readership demographics are similar to your clothes.

• Youth events -- Many different events will be sponsored as a means of increasing visibility.

e.g. Music & Sports events• Student groups -- Your Clothes! will attempt

to gain awareness of the different student groups who actively purchase t-shirts for their members.

• The Mobile App will be integral in marketing as the site is a key sales tool for both local and distant customers. • The URL address will always be

used in promotional material, encouraging people to check out the company, concept, and the products.

• Leverage cutting edge technology as a competitive advantage.• Exceed customer expectations

by offering high quality products at reasonable prices with quick turnaround times.

MAKE

PROMOTIONAL EVENT

ProcessesWe will require the following personnel for operations:• Business development,

finance and high level accounting, customer service, shirt printing

• Printing -- Shirt printing

Processes• In-store retail employee

recruitment -- Help customers with placing or existing orders

• Bookkeeping -- Accounts receivable and payable

• Independent contractor -- Graphic artist

• The sales effort will work on the continual development of the website, the main tool used for ordering.

• The sales forecast is reasonably conservative so that goals will be achievable.

Monthly Sales Forcast

Month-12Rs.

25,00,000

Month-6Rs.

5,00,000

This presentation has been created byShubham Malani, BITS Pilani, Hyderabad Campus during aMarketing Internship by Prof. Sameer Mathur, IIM Lucknow.