the revolution to stay relevant in travel

1©2016 Sabre GLBL Inc. All rights reserved.

THE REVOLUTION TO STAY RELEVANTHOW WILL TRAVEL COMPANIES KEEP AHEAD?

2©2016 Sabre GLBL Inc. All rights reserved.

• Evolving technology• Stronger grip from Generation Z• Disrupting models from likes

of AirBnB & Uber

ARE YOU PLAYING CATCH-UP TO YOUR COMPETITORS?

THE TRAVEL INDUSTRY IS EXPERIENCING RAPID CHANGE

3©2016 Sabre GLBL Inc. All rights reserved.

It took 45 years for us to adopt telephones.

But only 6 years to adopt smartphones.

And only 3 years to adopt tablets.1

MORE HAS CHANGED TECHNOLOGICALLY IN THE LAST DECADE THAN THE LAST CENTURY

1Adoption is considered to be10 to 75% adoption rate in the US.

4©2016 Sabre GLBL Inc. All rights reserved. 4

THE TRAVEL INDUSTRY HAS LAGGED BEHIND

• Widening skills gaps• Legacy systems• Apathy towards new technology• Dynamic personalisation• Retailing and merchandising

5©2016 Sabre GLBL Inc. All rights reserved.

• Agility and ability to experiment?• Premium service with premium price tag?• Fast adoption of early technology?• Established brand with outstanding service?

THINK: WHAT MAKES A COMPANY DIFFERENT?

6©2016 Sabre GLBL Inc. All rights reserved.

• Technology is the single-most important force shaping organisations

• Legacy systems are buckling under the strain of new processes

IF IT AIN’T BROKE, FIX IT.INVEST IN TRAVEL TECHNOLOGY.

• Shrug the set-and-forget mentality• Set sizeable budgets for new

technology

7©2016 Sabre GLBL Inc. All rights reserved.

YOU NEED:• A consultative technology partner

focused on growth• Recommendations ranging from

talent acquisition to software systems

• Strategic forecasting• Experimentation and expansion to

meet customer needs• All-encompassing approach to

implementing cutting-edge solutions

INVESTING IN TECHNOLOGY IS MORE THAN JUST SOFTWARE GIMMICKRY.

8©2016 Sabre GLBL Inc. All rights reserved.

The successes of AirBnB & Uber came not from just technology, but recognizing traveller issues and solving them.It was the idea behind their technology that truly disrupted the industry.

DEMOCRATISATION OF PERSONAL TRANSPORT AND HOLIDAY ACCOMMODATION HAS SHAKEN THE FOUNDATIONS OF TRAVEL

9©2016 Sabre GLBL Inc. All rights reserved. 9

DON’T FEAR OR RESENT DISRUPTION

• Embrace technology trends• Understand customer needs• Combine the two with a drive to experiment

THIS IS HOW YOU WILL DISRUPT ORGANICALLY

10©2016 Sabre GLBL Inc. All rights reserved.

MEET GENERATION ZThe travellers of tomorrow

MEET GENERATION ZThe travellers of tomorrow

11©2016 Sabre GLBL Inc. All rights reserved.

Smartphones

Tablets

Media on-demand

High-speed mobile broadband

THEY HAVE GROWN UP WITH:

12©2016 Sabre GLBL Inc. All rights reserved.

GEN-Zs ARE NATURAL DIGITAL INTEGRATORS

13©2016 Sabre GLBL Inc. All rights reserved.

GEN-Zs ARE NATURAL DIGITAL INTEGRATORS

THEY EXPECT TAILORED MESSAGING, DYNAMIC RETAIL OPTIONS and PERSONALISED OFFERS.

14©2016 Sabre GLBL Inc. All rights reserved. 14

“BLEISURE” HAS ARRIVEDThe lines between business and leisure are blurring:

15©2016 Sabre GLBL Inc. All rights reserved. 15

HOW WILL TRAVEL COMPANIES USE THIS TO THEIR ADVANTAGE?

16©2016 Sabre GLBL Inc. All rights reserved.

2016 IS THE YEAR OF MOBILE IN TRAVEL

• $1 out of every $5 spent on travel is done on a mobile device.

• A third of bookings done on Booking.com are through a mobile device.

• 74% of Black Friday 2015 sales were completed on a mobile device.

• 47% of 16-24 year olds “would miss the use of their mobile phone.”

• 95% of 16-44 year olds own and actively use a smartphone daily.

17©2016 Sabre GLBL Inc. All rights reserved.

CROSS-CHANNEL INTEGRATION IS KEY

BUT MOBILE IS NOT THE DE FACTO OPTION FOR ALL TRAVELLERS.

18©2016 Sabre GLBL Inc. All rights reserved.

THIS TIME, IT IS PERSONAL.AND NO LONGER OPTIONAL.

19©2016 Sabre GLBL Inc. All rights reserved.

THIS TIME, IT IS PERSONAL.AND NO LONGER OPTIONAL.

20©2016 Sabre GLBL Inc. All rights reserved.

PERSONALISATION IS VITAL TO BUSINESS PERFORMANCE

21©2016 Sabre GLBL Inc. All rights reserved.

WHY CAN’T TRAVEL COMPANIES DO THE SAME?

Each individual traveller researching how to get to the destination of their dreams is doing so for passionate, personal reasons.

22©2016 Sabre GLBL Inc. All rights reserved.

WHEN PEOPLE ARE COMFORTABLE, THEY WILL BUY MORE!

Joakim Everstin, Head of Innovation and Tech Evangelist, Sabre EMEA advocates use of the smallest, seemingly useless data:• Air con temperature traveller likes at home• Their favourite radio station• What do they keep in their fridge?

23©2016 Sabre GLBL Inc. All rights reserved.

DATA, IT’S BIG AND IT’S CLEVER

24©2016 Sabre GLBL Inc. All rights reserved.

COMPANIES POSSESS A PLETHORA OF DATA, BUT STRUGGLE TO USE IT EFFECTIVELY:

• 95% of data within organisations remains untapped.

• 39% of marketers believe data is collected too infrequently or not in real-time.

• 39% of marketers say they cannot turn their data into actionable insights.

• 26% of organisations do not use real-time on-site behaviour to personalise.

• 40% of organisations do not target any customer segments.

• 28% of marketers are unaware of which customers to focus on.

25©2016 Sabre GLBL Inc. All rights reserved.

THE KEY IS TO KNOW THE DIFFERENCE BETWEEN USEFUL ACTIONABLE DATA V/S SIMPLY INTERESTING DATA

• Identify business problems and set KPIs for data• Focus data resources on high-value customer

segments and upselling• Ensure data is collected in real-time and kept fresh

The best data insights will drive the best personalised customer experiences.

26©2016 Sabre GLBL Inc. All rights reserved.

Personalisation, data analytics, cross-platform integration, and engaging with Gen-Zs are all aspects of travel that companies should be pursuing right now.

THE FUTURE IS ALREADY HERE

27©2016 Sabre GLBL Inc. All rights reserved.

However, the need for business policy compliance has to be seamlessly integrated into inspirational and exciting leisure travel software.

BUSINESS & LEISURE TRAVEL ARE NO LONGER SEPARATE

28©2016 Sabre GLBL Inc. All rights reserved.

Use smart data to identify customer needs – in meeting those, you will disrupt organically.

DISRUPTION PALES IN COMPARISON TO CUSTOMER EXPERIENCE

29©2016 Sabre GLBL Inc. All rights reserved.

• Observe the latest trends• Shake off the fast-follower mantle• Be bold and embrace the unknown

The future has arrived. It’s just not evenly distributed yet.William Gibson, Author and Futurist

“

WHATEVER THE FUTURE HOLDS FOR TRAVEL COMPANIES, IT WILL COME THROUGH A REVOLUTION TO STAY RELEVANT

30©2016 Sabre GLBL Inc. All rights reserved.

TO LEARN MORE, DOWNLOAD THE FULL REPORT.