the top 12 product management mistakes – and how to avoid them
Post on 22-Mar-2016
46 Views
Preview:
DESCRIPTION
TRANSCRIPT
1
The Top 12 Product Management Mistakes – And How To Avoid Them
Martin Cagan, Silicon Valley Product Group
2
3
Product Management Mistakes
Number 1:Confusing Customer Requirements with Product Requirements
4
Product Management Mistakes
Number 2:Confusing Innovation with Value
5
6
Product Management Mistakes
Number 3:Confusing Yourself with Your Customer
7
Product Manager’s Bookshelf
• Alan Cooper– The Inmates Are Running the Asylum
8
Product Management Mistakes
Number 4:Confusing the Customer with the User
9
Product Management Mistakes
Number 5:Confusing Features with Benefits
10
Number 6:Confusing Building Right Product with Building Product Right
Product Management Mistakes
11
Danger’s Sidekick II
12
Product Management Mistakes
Number 7:Confusing Good Product with Good Business Model
13
TiVo
14
Product Management Mistakes
Number 8:Confusing Inspiring Features with “Nice-to-Have” Features
15
Apple’s iPod
16
BMW Motorcycles
17
Product Management Mistakes
Number 9:Confusing Adding Features with Improving Product
18
19
Product Management Mistakes
Number 10:Confusing Impressive Specifications with an Impressive Product
20
Product Management Mistakes
Number 11:Confusing Complete Product with a Sellable Product
21
Product Management Mistakes
Number 12:Confusing Product Launch with Success
22
Looking for More Info?
www.svproduct.comBlog and NewsletterArticles and White Papers:
• “Behind Every Great Product”• “How To Write a Good PRD”• “Dirty Dozen Product Pitfalls”
23
Looking for Training?
Product Manager TrainingCustomized for:
• Your Products and Market• Your Product Development Process• Your Organizational Structure• Your Company Culture
E-Mail:cagan@svproduct.com
top related