the wind of change - regev yativ

May 9, 2011

by Regev Yativ, President & CEO regev_yativ@magicsoftware.com Magic Software Enterprises Americas www.magicsoftware.com

Buenos díasBom dia

Magic Software At a Glance

10 years with Magic Software EMEA APAC Americas

Delivering Software Globally Serving more than 50 countries 24/7 Follow-the-sun Support Global Professional Services teams

Public Company (NASDAQ:MGIC) US headquarters: California Public since 1991 Revenue $88.6M (2010) Member of Asseco Group (0.5B)

3000+ Business Partners WW

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Alliances, Partnerships and Certifications

Magic’s Technology Stack

The uniPaaS application platform enables organizations to develop or enhance any type of business application and deploy it as: Client Server, RIA, Mobile and Cloud.

iBOLT Integration Suite offers code-free integration that transforms data, routes messages and orchestrates business processes between applications and users.

A Great Year for Magic

2010 ver 2009 saw 78% Revenue Growth

Investor’s Business Daily Placed Magic Software in the top 1% of All Publicly Traded Companies in Terms of Financial Performance (Sustained Earnings Growth)

Many New Customers Worldwide Stock up by ~300% uniPaaS 1.9 stable, solid, uniPaaS JET

released

Stable Partner (NASDAQ MGIC – stock * 7 in the last 6 months)

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Magic LAM at a Glance

Presence in 18 location in LAM 20 distributors

Strong presence in Brazil and Mexico

Lucrative customers base – from Volvo Bto CITEC Mexico

700 Business Partners

Sales increase 20-30% yearly

Magic is currently working on ways to grow this market strategically

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The Wind of Change

The Gathering Storm that changes IT landscape

Four Billion people have mobile phones

One billion people connected to the Internet

Five Hundred Million+ people use social

media

The World On My Cell

Multiplatform Mobile is a must

The Internet - A Gateway to Human Knowledge

Social Media : Brazil 3rd in Twitter use – one in five users, or 23.7%!http://g1.globo.com/tecnologia/noticia/2011/04/brasil-e-o-3-pais-que-mais-usa-o-twitter-diz-pesquisa.html

“New Users, New Software”

A Rich User Experience

The Impact on Software

Users Demand A New Experience: Rich & graphic Straightforward Clean Uncrowded Accessible everywhere Real time Interoperable

Mobility

Impact of Mobility on Software

Before 90%

Functionality 10% User

Experience Office

Accessibility Office Security Repetitive Tasks

and Disengagement

After 100% Functionality 100% User

Experience Constant

Accessibility Mobile Security No

Disengagement, Real Time, Agility

The Social Media – the Real Time Revolution

From Ground to CloudMagic Provides the Full Technology Stack to Handle all Your Challenges

UniPaaS Client-Server:Two Feet on the Ground

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Broker

Web Server

Database

The Internet

Cache Cache Cache

Jump higher with RIA & Mobile Reduce TTC (Time To Cloud)

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RIA Client RIA ClientRIA Client

Catching Clouds with uniPaaS

Business Integration

Magic’s Business Intelligence OEM

Scorecards &Dashboards

Reporting

OLAP Analysis

S(x)S(x)Advanced & Ad Hoc Analysis

Alerting & ProactiveNotification

Magic is future proofRoad Map Highlights

uniPaaS 2.0 –Q3 2011 A new studio: with a Visual Studio shell. C# WPF UI

will replace the traditional WIN32 UI (W32 will remain in the product with WPF under a VS shell)

Fully integrated .Net functionality / Control. Visual design.

.Net Runtime on Windows Much more !

iBolt 3 – released Q2/2011- uniPaaS RIA client for Android and iPhone Q4/11-Q12012 Q1 2012 - Magic End to End APAAS (SAAS)

platform will be an end to end solution for Magic customers (all in!)

Magic – is the only technology stack that provides all options!

Magic’s technology that can easily take you from “ground to cloud” (with little re-coding)

Agile, code free, easy to change technology No need to dump old code (re-use legacy) Professional conversion and migrated tools

available. Convert again and again into the future (future proof)

A technology that drives business Same budget – double the value Magic ensures you stay relevant – this will

secure your business and/or IT future Walk to the cloud, don’t jump…

Obrigado, Gracias Thank you

Magic Delivers Ground and Cloud!

regev_yativ@magicsoftware.com

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