theory of reasoned action
Post on 30-Nov-2014
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Paul Buckley
Public Relations Theory
Founders:Martin Fishbein Icek Ajzen
•Behavioral Intention is the predictor of behavior
AttitudePersonal beliefs about value of behavior
Subjective normsSocial environments value on behavior
Behavioral IntentionCombination of both, predicts behavior
Used for behavior
modification
STD/HIV prevention
Health fitness
behaviors
Quit Smoking
Drinking
Montan, j.a. (2008). Theory of reasoned action. Retrieved from http://www.apla.org/accionmutua/pdf/Theory_of_Reasoned_Action.pdf
Ajzen, I., and Fishbein, M. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. New York: Addison-Wesley.
Garson, D. (2007). Theory of reasoned action. Retrieved from http://faculty.chass.ncsu.edu/garson/PA765/tra.htm
Fishbien, M. (1980). Adapted from understanding attitudes and predicting human behavior. Engelwood, New Jersey: Prentice Hall.
Notani, A. S. (1998). Moderators of perceived behavioral control's predictiveness in the theory of planned behavior: A meta-analysis. Journal of Consumer Psychology, 7, 247-271.
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