traditional wcms is at a dead end

T R A D I T I O N A L W C M S I S AT A D E A D E N D

R I C VA N W E S T H R E E N E N 0 9 - 0 6 - 2 0 1 6 | I N F O R M A T I O N E N E R G Y 2 0 1 6

• Productmanager & business consultant Youwe

• Vice-President TYPO3 Association

our evolution took thousands of years

it took 60 years to get computers as small as a wristwatch

WCMS has been around for 15 years

there has not been any evolution, only improvements

the concept of the WCMS as the do-it-all system is wrong

all WCMS look like this

FACTS

most content is made on Facebook

most videos are uploaded on Youtube

most images are placed on Instagram

the biggest content platforms use these:

but all WCMS look like this

EXAMPLE

municipality of Tholen sells services and products to their inhabitants

CHANGED

re-using content from different sources through an API

structuring and sorting that content

creating some content

ON AVERAGE

your public spend more time on other websites

create-once-distribute-everywhere

embed or embrace open standards through API

WHY?

by using

1. a WCMS as publishing system, and

2. other systems for creating and/or managing content, we

3. reduce errors and labor costs

questions?

ABOUT ME:

https://about.me/vanwesthreenen