traditional wcms is at a dead end
TRANSCRIPT
T R A D I T I O N A L W C M S I S AT A D E A D E N D
R I C VA N W E S T H R E E N E N 0 9 - 0 6 - 2 0 1 6 | I N F O R M A T I O N E N E R G Y 2 0 1 6
• Productmanager & business consultant Youwe
• Vice-President TYPO3 Association
our evolution took thousands of years
it took 60 years to get computers as small as a wristwatch
WCMS has been around for 15 years
there has not been any evolution, only improvements
the concept of the WCMS as the do-it-all system is wrong
all WCMS look like this
FACTS
most content is made on Facebook
most videos are uploaded on Youtube
most images are placed on Instagram
the biggest content platforms use these:
but all WCMS look like this
EXAMPLE
municipality of Tholen sells services and products to their inhabitants
CHANGED
re-using content from different sources through an API
structuring and sorting that content
creating some content
ON AVERAGE
your public spend more time on other websites
create-once-distribute-everywhere
embed or embrace open standards through API
WHY?
by using
1. a WCMS as publishing system, and
2. other systems for creating and/or managing content, we
3. reduce errors and labor costs
questions?
