traverse research n' consulting - company overview
Post on 13-Aug-2015
25 Views
Preview:
TRANSCRIPT
COMPANY PROFILE
We are a “One-Stop Shop” boutique market research company providing a strong research arm to its clients globally. Our intimate knowledge of the markets where you do business means we provide an invaluable local perspective.
Our mission is to provide HIGH QUALITY and COST EFFECTIVE market research solutions to businesses worldwide by adding value to their business thus creating a strong bank of satisfied clients on the way
Our strength lies in extensive domain knowledge and in-depth research expertise to deliver accurate and incisive market insights.
The company uses its strong network to gather insights and market trends from across the country and globe. As a result we are able to deliver quality data along with timely delivery and simultaneously being cost effective
Traverse Research n’ Consulting is a fast growing Market Research company with its corporate office in New Delhi, India.
WHO WE ARE?
Market Research Insights & Consulting
• Primary Research
• Qualitative
• Quantitative
• Secondary Research
Data Collection Services
• Field Data Collection
• Depth Interviews
• CATI/Online
• Focus Group
Data Analysis Solutions
• Survey Programming
• Data Processing
• Data Analysis
• Report Writing
WHAT WE DO?
Automotive
Consumer FMCG
Travel & Leisure
Finance
Energy & Utilities
Political & Social
Technology
Healthcare
Media
INDUSTRY FOCUS
• Concept | Product Testing
• Post Launch Evaluations
• Retail | Channel Audits
• Stakeholders Satisfaction Measurement
• Mystery Shopping
• Market Sizing and Opportunity Assessment
• Media & Web Habit Assessment
• 360 Degree Profiling And Segmentation
• Usage & Attitude Studies
• Buying Behavior and Purchase Dynamics
• Brand Health Monitoring & Measurement
• Brand Equity & Positioning
• Brand | Product Development studies
• Competition Benchmarking
• Evaluation of Promotion Schemes| Incentives
• Brand Perception Audits
• Campaign Evaluation, Ad Pre and Post Tests
• Product Penetration Study
• Pricing Strategy
We believe in working with our clients for arriving at most suitable methodology and customized solutions for addressing their business problems
OUR OFFERINGS
CATI Language Support – English , Chinese, Japanese, French, German, Arabic, Philippines , Spanish, India (Native)
Field Coverage - PAN India , UAE, APAC
OUR REACH
Research request
Client enters request as per agreed template and emails to us.
1 Acknowledgement
email confirmation of receipt
2 Timeline and Scope Confirmation
Project manager confirms/discussed scope and deadlines
3 Team Engagement
Create a team to deliver on the project
4
Client Collaboration
Research team takes clarifications, if required and confirms availability/non-availability of requested information
5 Solution Delivery
Research team returns email with end product
6 Feedback Form
Monthly feedback forms sent to clients for process/quality improvement through the CEO
7
Research team
Research manager
Global Client
Research request 1
Acknowledgement 2
Timeline and Scope Confirmation 3
Team Engagement 4
Client Collaboration 5
Solution Delivery 6
Feedback Form 7
OUR DELIVERY PROCESS
Respondent appointments are sought by interviewer on the spot based on respondents’ convenience.
In case to case basis; appointments are taken over the phone basis respondents’ availability and consensus to be a part of research study
Mock Interviews are conducted in order to make the interviewers familiar with the actual situation
Special emphasis is laid on capturing open ended responses For better quality, respondent’s are given a separate copy of the
stimulus or show cards while capturing aided responses
All interviewers are carefully chosen based on their previous experience on similar studies as well as their interpersonal skills
All Interviewers are thoroughly briefed by the research team post finalization of the field stimulus including questionnaire regarding project requirements and quality norms
QUALITY CHECKS (PRE-LAUNCH)
Accompaniments
Field Supervisor accompany every
interviewer for certain number of
interviews on daily basis
Research or Field
Management also does random
accompaniments as
per the project
requirements
Scrutiny
As per norms, Field Supervisors
scrutinizes all the completed
questionnaires & also ensures the
quality & relevance
of responses
Field Supervisors back check 20-25% of
the total sample size either physically or
telephonically
All back checks happen within three
days of conducting the interview
Research Managers and Field
Management also back check 2-5% of
the total sample size on certain key
parameters
Respondent Back Checks
Back Checks by Management Team
QUALITY CHECKS (POST-LAUNCH)
>>> THE TEAM
Anupam Sen, Founding Partner & Director- Marketing
Anupam comes from a sales and marketing background and has worked in multiple strategy and
management roles. As Director – Marketing, he is responsible at the overall marketing and sales activities
in the company.
His experience includes working for clients in the Automotive and Healthcare sector along with pro-bono
consulting for NGO’s and has been often invited to speak at forums and seminars at various institutions
such as Amity Global Business School. Anupam has had the opportunity of working with firms such as
Bharti Airtel, Wipro, and Evalueserve and was also the founding partner of a technology start-up. He is
also on the Mentor Expert Board of BW Accelerate, an initiative by Businessworld.
Bhoorender Panwar, Co- Founder & Director- Client Services
With more than 12 years of industry experience, Bhoorender is responsible for overall execution along
with client servicing and business development. His core expertise lies in Client Servicing & Project
Execution.
He believes in keeping the client's business objective as center focus and is leader who believes in
providing quality to any work his team undertakes.
Worked on several global projects during his tenure with some known brands like Market Xcel Data Matrix
-Singapore, Forrester Research , Majestic Market Research, NIIT Ltd, along with startups at a management
role.
>>> THE TEAM
>>> THE TEAM
Havish Madhvapaty, Senior Consultant
Havish comes from a strong academic background and is pursuing a Ph.D. in digital marketing. He has
considerable academic research experience having over 20 publications in International / National
Journals and having presented papers at prestigious conferences.
In his role as a Senior Marketing Consultant, he works across different sectors handling both market
research and statistical analysis and preparation of final client reports. He is also a faculty at a University in
Delhi - NCR teaching various Marketing papers. He has also spent a couple of years with FMCG major
Reckitt Benckiser handling General and Key Account sales in different parts of the country.
>>> THE TEAM
Shipra Sanganeria, Research Head- Data Analysis
With an overall experience of 9 years, she has a proven ability to draw on strong analytical and problem
solving abilities to develop and effectively communicate insightful recommendations.
She has a strong hand in tracking markets across segments, with strong insight, experience and expertise
in applying relevant research methodologies.
Her strong reasoning abilities allow her to approach and handle research problems logically. Also, her flair
for understanding the consumer psyche combine to make her adept in the Qualitative research warfare.
An assiduous individual by nature, she leaves no stone unturned to ensure that the quality and level of her
work end up in delighting the client.
Shipra has had stint’s with brands such as Koncept Analytics, Springboard Research (Now Forrester), HDFC
Standard Life, Mindfire Solution.
>>> THE TEAM
Farhath Unnisa, Senior Researcher- Qualitative
Farhath is an enthusiastic, ambitious and market research professional who has a proven track record of
achieving results in highly competitive environments with over 9 years of experience transforming
consumer data into meaningful and actionable insights.
Proven ability to draw on strong analytical and problem solving abilities to develop and effectively
communicate insightful recommendations. Substantial international experience and expertise in applying
relevant qualitative research methods. She ensures that she approaches research with an analytical mind.
Her expertise of moderation and interviewing is across various types of studies exploratory studies,
concept/product evaluation, usage and attitudes, communication evaluation, segmentation studies, need
gap assessment studies.
Project Name Objective Respondent Title Geography Type Of Interview Mode
ICU Medication
To gather opinions on ICU medication Anesthesiologist,
Cardiologist, Intensivists
US
Quantitative
CATI
Wellness Study
To obtain the General Practitioner’s opinion on
the role it can play in helping general population
maintain a healthy lifestyle.
In addition, capture the key features of health
programs being currently used or would
like to be utilized for the same
Physicians, HR Heads
India
Qualitative
CATI
Invasive Surgery
To obtain an opinion from physicians who have
experience in performing Invasive surgery and
have the technical
knowhow of surgical devices. The aim was to
understand the decision making process of
physicians when it comes to purchasing surgical
supplies, instruments and drugs, etc
Healthcare specialists in
various domains
such as Oncology,
Haematology, Orthopedic,
urology, laparoscopy,
endocrinology
Canada, Brazil,
Japan, UK
Quantitative
Web CATI
Medical Devices Study
To understand the opinion on the major suppliers
of medical systems
Oncologists, Radiologists,
Cardiologists, Hospital C-
level managers heads
of ICU
India
Quantitative
CATI
CASE STUDIES-- PHARMA
Singapore
software or manage the
Respondent Sample constitutes of Chief
information Officer (CIO), Head - IT, Vice President - IT,
Senior Vice President-IT, Executive Vice president-IT,
Director – IT, General Manager - IT, Manager-IT
Project Name
Objective
Respondent Title
Geography
Type Of Interview
Mode
IT Brand Tracker Study
To measure and track business awareness
and preferences among the top decision
makers
for business software
Strategic Level Officials like CIO, CTO, CISO or VP- IT. Operations as well as those responsible for
actual execution of the IT objectives such as software-
backup, security, storage, database, server applications
etc.
US, UK,
Australia,
Quantitative
CATI
Application Quality
Management Study
With regard to application functionality,
performance and/or security of
Automated Software Testing Tools
The respondents who test
software testing process like
Software Tester, QA Director, QA Manager, CIO, CTO etc.
India, US, UK
Qualitative
CATI
Cloud Computing Study
To measure the scope and understanding of
IT professional in regards to Cloud
Computing
UK, US
Quantitative
CATI
Customer Satisfaction Survey
To measure and track business awareness
and preferences for specific brands
Consumers using different
brands of mobile phones India
India
Quantitative
CATI
CASE STUDIES-- IT
CASE STUDIES-- Automotive
Project Name Objective Respondent Title Geography Type of Interview Mode
Measuring Vehicle Performance Survey
To measure vehicle performance on various parameters of Vehicle Quality to identify gaps in
the deliveries on each parameter Vehicle Owners
India- Delhi, Mumbai,
Bangalore, Chennai, Kolkata
Qualitative Face to
Face
Customer Satisfaction Survey
To measure consumer satisfaction on a multitude of parameters ranging from
perceived value of the brand, quality of the product, the services provided and interaction
with the brand
Figure out need gaps which on being addressed would ensure high customer loyalty and
retention
Owners of the car who are regular users of the vehicle
and have personal experience regarding the
vehicle.
India- Delhi, Mumbai,
Bangalore, Chennai, Kolkata
Quantitative Face to
Face
Brand Image Study
Mapping Brand Image and Perception and measuring impact of Name change on the
brand value
160 Retailers - Multi brand outlets , 240 consumers –
on the basis of car segments the group fell under 4 broad segments
Multi Country Qualitative Face to
Face
Need Gap Assessment Cum Positioning
Development
To seek an understanding about the sound logo in combination with current communication, differentiation analysis of the sound logo’s impact on the XXX brand image and further exploring the impact & acceptance level of the target audience basis the visuals & the audio
Males ( Age: 30- 59 years) / regular users of premium cars / 50% private customers & 50% representing religious groups
Age of cars: 0-4 years
Riyadh & Saudi Arabia
Qualitative
03- Focus Group
Discussion, 121 In-depth
Interviews
in Bihar
Project Name
Objective
Respondent Title
Geography
Type Of Interview
Mode
Multi-country IDIs
To understand the travel patterns of residents/tourists traveling to India and other countries
HNI/Business travelers/Leisure/Students
UK/ANZ/UAE
Qualitative
Face-to-Face
Multi-country PAPI
To understand the travel patterns of tourists travelling to
India and other countries
HNI/Business travelers/Leisure/Students
UK/ANZ/UAE
Qualitative
PAPI
Mass for Awareness
Data collection and analysis about the
voter's perceptions about the forthcoming assembly elections
in Bihar, India
Eligible voting population with people 18+ age bracket
India
Quantitative
Face-to-Face
Vote for India Initiative
Data collection and data analysis about the performance of all the Lok Sabha
(lower House) parliamentarians based on various parameters
Indian Parliamentarians- Lok Sabha (Lower House)
members
India
Quantitative
Face-to-Face
CASE STUDIES-- MISC
Thank You
Tel.: 011-48707777
Email: connect@traversernc.com
Location: D-88, Ground Floor, Okhla Phase 1, New Delhi
top related