pure consulting company overview

CONSULTING GROUP inc. Pure Consulting Group | www.purecgrp.com | [email protected]! 1

DEVELOPMENT MANAGEMENT

FROM START TO FINISH:CONCEPT

DESIGNOWNERS REP

BUILD MARKET

LEISURE • ENTERTAINMENT • HOSPITALITY • RETAIL

CONSULTING GROUP inc.


WHAT WE DOPure Consulting Group is an integrated global real-estate and development management firm. What we do is help clients from the moment a project is considered as a vague concept through all the phases of project development right up to opening day... and sometimes beyond that.

As a team Pure Consulting Group is a “One-Stop-Shop,” capable of providing al-la carte development management services to projects of any size and scale at a global level. To date, project values range from under $1 million to in excess of $3-Billion in value.

Our mission is to be the team you need, when you need us.

In todays marketplace we recognize that every project has its own requirements and that each client team needs different services.

Our strength is that our services can be used to work with what is already in place or to start something from scratch.

We can work with existing or new properties/projects and through some or all of our service offerings. Should your team already have some service skills, we can merely compliment you, on the other hand should you require a turn key solution we can do that too.

What we offer is the ability to tailor our services for our clients to ensure continuity throughout the project life cycle.

Our team has a wealth of experience, averaging 20 years each, and a breadth of industry experience. Professionals within our extensive industry network are engaged as needed, on a per-project basis. We don’t believe the same team is best for each project so we tailor each team to the required solution.

This diversification allows us to adequately manage multiple projects of various sizes and types simultaneously. We align ourselves with only the most qualified professionals in the industry on all projects.

DESIGNMaster-planning, Design &

Visioning, Engineering, Brand, Web

CONCEPTReal Estate Site Selections Feasibility

Studies, Capital/Investment Plans, Economic Impact Studies, Tourism

Fabric Studies,Business Plans, Appraisal, Evaluations

OWNERS REPBuild to Development

Services

MARKETAsset Management Programming-

Financial, Marketing, Sales Strategic Plans, Operations Re-engineering

and Oversight analysis, Cap-ex Plans, Asset Management Systems

Development

BUILDLogistics & Procurement, Pre-

construction Services, Pre-opening Services, Project Management

(Macro) , RFI/RFQ/RFP Development,Project ROI/NPV/DCF/

IRR/WACC Modeling

TYPICAL PROJECT LIFE CYCLE

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SERVICESSTAGE ONE: CONCEPTYou have a vision or a design for an idea, its a hotel or a spa or a mixed use destination or resort.... You need help figuring out how to finance your project, with whom to partner or source investment from or you simply want to get your project off the ground. Perhaps you already have your funding but need to ensure that the project stays afloat, or maybe you just need help figuring out if there is a market for the product you’d like to offer. Here is how we can help:

Every project needs a well conceived business plan, but if it is not actionable then undoubtedly problems will exist throughout the projects life cycle. This is where we provide value to your project. We will insure that you are in the best position to realize the project before you go to market. The team will analyze evaluate and propose a framework reflective of the outcomes of the studies.

By being able to provide you with the most important “Business Planning” services, we position ourselves in the marketplace far beyond our competitors, by addressing all your development needs from real estate & concept ideation thru to post opening capital management assistance.

• Strategy• Finance• Program Determination• Real Estate Site Selection Criteria• Market Studies & Analysis• Asset & Due Diligence Evaluation

• Business Planning• Project financing and strategies• Feasibility Studies• Funding Needs assessments and models• Initial Proforma

• Capital structure planning• Appraisals & Assessments• Cashflow concepting• Reporting structures • Project budgeting






SERVICESSTAGE TWO: DESIGNYou have a plan and some land or a space within an existing development or maybe you want a design to help solidify your idea? Starting with a creative vision through master planning right up to engineering documentation, we can help ensure your vision and brand are represented within your three dimensional space. Here is how:

We are visionaries and creative Gurus. We take your thoughts, ideas and dreams and turn them into reality.

Shaping visions for developments, built on insight creativity and uniqueness. The manner in which people interact and the differing global lifestyles influence all aspects of our being. A well thought out master plan contains many things and one of, if not the most important element is the formulation and creation of a well crafted Design Brief, the bible of the project, which makes the business vision a reality. Regardless the size, type or intended use we strive to provide a clear definition outlining the potential for both the project and the ROI.

• Consultant selection matrices• Consultant & Specialist RFP packaging • RFP response evaluation and selection processes• Interior Design • Architecture• Design Concept/Vision• Master Planning• Engineering






SERVICESSTAGE THREE: OWNERS REPRESENTATIONOwners are not always in a position to dedicate the necessary Human Capital required to manage a specific Design and Construction project or an ongoing capex program. In these instances, an Owner’s Representative is crucial to meeting the goals, agenda, and concerns, working with you and your team to set the mutual responsibilities, parameters, and expectations. As your advisor, our main focus is to protect your Interest throughout the entire process. We act as and extension of your organization and are invested in getting the job done and to exceed expectations.

Protecting the project after completion thru a capex program is sometimes a complex task and many times it is overlooked or differed. That is why we assist owners / operators with the preparation of capex and preventative maintenance programs. We look at performance standards, operational needs and also vendor sourcing and partnerships to gain the maximum benefit possible for all stakeholders.

• Strategic planning• Annual and five year capital programs• Sales & Marketing• Preventative maintenance programming• Vendor productivity and performance assessments• Supply chain programming• Hospitality technology central reservations systems, upgrades and role-out






SERVICESSTAGE FOUR: BUILDWith all the planning and design activities in-place, the critical element is the execution and oversight. You now need someone to watch your interests throughout implementation.

You have product in one corner of the globe and it needs to be in another, and arrive on time. Logistical orchestration, the most difficult part of the project, because no one person has control over everything. We make the best effort to derive a strategy, which identifies potential impacts.We understand the hospitality and development industry and are able to entwine our brain trust allowing you, the client, the ability to have your project validated and examined prior to procurement. Diversity allows the ability to source (when required), bid & award a multitude of products and services covering; construction, FF&E, OS&E, peripheral products, materials and services and many other goods in a timely fashion.

• Logistics Strategies & Risk identification• RFP / RFQ & evaluation processes, standards• Source, Bid & Award materials and Services• Transportation management programs procedures & tracking systems.• Third party supply chain audits.

• Project budget oversight• RFP processes & standards• Value Engineering programs• Control and monitoring• Construction documents evaluation

• Schedule oversight• Quality assurance quality controls (QA/QC)

standards and procedures. • Project close out & pre opening documentation• Reporting systems and documentation






SERVICESSTAGE FIVE: MARKETThe branding team are globalists who know what it takes to define, develop and program a successful brand strategy, its positioning, the creative product and service offering which transcends all market & consumer profiles worldwide.

Not only meeting but leaping beyond the ever changing trends in social media, marketing and attention grabbing campaigns. Driving the excitement and need to be a part of the lifestyle is key.

• Brand positioning strategies• Creative concept development • Web based branding and identity platforms• Print marketing• Identity creation and studies • Loyalty programming • Sales plans & Strategic Marketing• And more...






Development management is different from project and construction management. It transcends the individual activities and phases of a project. Development management takes a project from its conception and shepherds it through its financial and material creation through to its sale and after sale maintenance.

Our capabilities encompass the full life-cycle of real estate development, whereby our experts act as the trusted client representatives across all stages of the project.

Due to the range and depth of services we can, and do offer, our clientele fall into the following categories:

DEVELOPERS / OWNERS / OPERATORSM&A FIRMS & MANAGEMENT COMPANIESPRIVATE EQUITY GROUPSBANKS & INSTITUTIONAL LENDERS

WHO HIRES US?

COMMITMENT & PASSIONIS HOW WE ENSURE

VALUE & ROI






WHAT WE WORK ON

RETAILTheme MallsMega MallsStrip MallsMix-Use Retail FacilitiesBoutique PromenadesRetail VillagesDuty Free ZonesGourmet Supermarkets

Our projects typically fall into four categories.

HOSPITALITYUrban HotelsBusiness/Airport HotelsSelect Service HotelsResortsSpa & WellnessFitness CentersConvention CentersBOH Central Services Central LaundryCentral Warehouse

ENTERTAINMENTQSR RestaurantsQuick-Casual RestaurantsCasual-them RestaurantsFine Dining (Five star)Retail ( Food & Beverage)Night ClubsLoungesUltra-LoungesCard Clubs

LEISUREGolfMarinasTheme-ParksWater-ParksSocial parksBeach/PoolsResidential ( Leisure/Recreation)Leisure/Recreation ClubsInteractive Sports Facilities






PROJECTSHere is a partial list of our work.

Diplomat Hotel and Resort, FloridaDromoland Castle, Newmarket-on-Fergus, IrelandHotel Colorado, Glenwood COColonnade Hotel, Boston MA

ENTERTAINMENTAsia Las Vegas* Chef De France, Epcot Center Echelon, LasVegasIntangible Cultural Heritage Centre, Chengdu*Guiyang City Theme Park, Water Park, Museum* Revel Entertainment, Atlantic CityUniversal Studios Dubai* Overall PlanningUniversal Studios Florida, Terminator IIKennedy Space Center -Visitor Complex Apollo / Saturn V CenterWalt Disney World DolphinWalt Disney World SwanWalt Disney Imagineering, Norway Pavilion, Epcot CenterWalt Disney Imagineering, Pleasure Island

RETAILDisney Village Marketplace, Lake Buena Vista, FloridaFairmont Banff Spring HotelFairmont Chateau Lake LouiseGuiyang City Master Plan*Mall of America* Santa Monica PierTown of SeaSide Florida*Town of Mt. LaurelWalt Disney Imagineering, Endor Vendor - Tatoonie Traders RetailWest Edmonton Mall*RAY-Raymond A Young Federal Office Building, RFP responseUnited Industries, ILDakota's Restaurant Concept Development, Lincoln Properties, DallasBravo Restaurant Concept Development, HBE Corporation

LEISURECapex Radisson Resort, Nassau BahamasCapex Wyndham Resort, Nassau Bahamas Fairmont Banff Springs Golf Course Felimar Mixed Use Development Vietnam*Kennedy Space Center -Visitor Complex Master Plan Pearl River Resort*Leisure Rec. Community, Costs Rica Urban Mixed-use, Dania Beach Florida*Willow Stream Spa at the Fairmont Banff Springs

HOSPITALITYAlys Beach, Alys Beach FloridaBahaMar, Nassau Bahamas*Borgata, Atlantic CityBoutique Hotel, Zhengzhou, ChinaBoutique Hotel, Jersey CityCapex, Fairmont Banff Springs*Capex, Fairmont Jasper Park LodgeCapex, Fairmont Chateau Lake Louise*Capex, Fairmont PalliserCapex, Sheraton Eau ClaireCosmopolitan, LasVegas*Fairmont Banff Springs Restoration*Fairmont Chateau Lake Louise renoHoliday Inn Corporation, Holidome, Starr PlazaMiragePeabody Hotel and Conference Center Expansion and Renovation, Orlando*Portofino Bay HotelWaldorf Astoria and Hilton Hotel and Conference Center*Hyatt Hotels,Culinary Innovations & New Concept operationsLodging Hospitality Management, Multi-Brand TransitionsAdam's Mark Hotels

* Value of $100M or more




Africa

MENA

Sri Lanka

India

Canada

United States

United Kingdom

Russia

ChinaJapan

Australia

BahamasTurks & Caicos

Central America

Malaysia

CambodiaVietnam

Mexico

EAU

South America

WHERE WE WORK

WHERE WE WORK

Caribbean

Bahamas Bermuda Barbados Belize Costa Rica Curacao Jamaica St Thomas

USA New York Las Vegas

Texas California

Washington

Canada Toronto

Vancouver Calgary

BanffAsia Guiyang China Chengdu China Felimar Vietnam Beijing China Shanghai China Hainan Island

Middle East Dubai Abu Dhabi

Europe Germany United Kingdom Italy

This is a partial list.

At Pure... we come to you, so the location of your project is where we work.






CLIENTSClients

Aldar PropertiesBass HotelsBiltmore EstatesCable Beach ResortsCaesars PalaceCanadian Pacific HotelsEbsco Publishing Fairmont Hotels and Resorts

Fairmont Banff Springs Fairmont Chateau Lake Louise Fairmont Jasper Park LodgeFairmont Palliser

Four SeasonsHoliday InnHyattInter Continental HotelsIntelKnotts Berry FarmLegacy Hotels REITLoews HotelsMall of AmericaMandarin OrientalMarriottMicrosoftPlastics Research & Development Corp.Pradco Outdoor BrandsPredator Ridge ResortRadisson HotelsRoyal Holidays Vacation Clubs

Starwood W HotelsWestin HotelsSt Regis Sheraton

Sun Resorts Vina Co. VietnamUniversal Studios Valley JoistWalt Disney WorldWildlife Conservation Society (Bronx Zoo)






Brian Vickery For over 17 years Brian has held key leadership roles in the luxury hospitality resort and mixed-use markets. He has been included as key leadership for the start-up of numerous developments in both the US and Caribbean and has represented many influential hospitality brands Such as; Fairmont Hotels & Resorts; Canadian Pacific Hotels; BahaMar Development; Caesars Bahamas; W Hotels; St Regis; Weston; Sheraton; Radisson; Wyndham and others. His projects and brand experience have to date, cover a very diverse array of market segments and values exceeding 3 Billion

William (Bill) WhitfieldHas been involved for over 25 years with multiple development / operational projects in over 15 different Caribbean & South & Central American countries, including, Four Seasons Hotels, St. Regis, Ritz Carlton, Caesar’s Palace, W Hotels, Baha Mar and Marriott’s Caribbean resort brand. He has worked with the Top One Hundred (100) Hospitality, Food and Beverage Manufacturing Corporations and Leisure Time, Entertainment Companies. Mr. Whitfield has introduced several next generation, Year 2000, concepts, products, systems, programs and business services that have been copyrighted and are now becoming the standard throughout the Hospitality Industry in North America. He is a noted author and lecturer on trends and patterns (multiple market segments) within the hospitality, entertainment and leisure time industries internationally.

Nancy Patterson, MBA, B.ArchHas over 16 years of diverse industry experience including entertainment parks, retail, event launches, museums, visitor center’s and more. Nancy possesses a strong background in the areas of creative concept development, design, planning, project & contract management, vendor development, sales and financial assessments. Nancy is a results-driven professional with strong branding and account management skills and has successfully developed customer focused strategic solutions, and the complete development of marketing strategies worldwide. Nancy has worked with notable corporations such as Universal Studios Theme Park in Dubai, Intel, Aldar Properties, Microsoft, Lexus, Research in Motion, Masdar as well as real estate developers around the globe. Nancy’s project portfolio has individually exceeded $2B USD and some have been featured in publications including Event Design Magazine & Interpark achieving awards in their respective market sectors.

Richard L “Rick” BozzelliRick is a 31 year veteran in the corporate finance world. Beginning his career in public accounting and gaining his C.P.A. he was involved with many complex cross-border transactions for multi-national companies. For the past 23 years, as Vice President and CFO, he led the growth of an international conglomerate from $200M to over $2.4billion in revenues, with 43 distinct business platforms and over 6,000 worldwide employees. Throughout his extensive career, his experience in manufacturing, service, distribution, banking and real estate development has provided him with a proven ability to provide leadership in multiple cross-industries.

Bryan Guillot With 25-years hotel resort and casino industry expertise behind him he has had tremendous success in all aspects of the hospitality & leisure industry. He is an experienced and innovative leader specializing within the sales and marketing discipline of destination resort, attraction, and casino marketing operations. Throughout his career he has held senior leadership positions with companies such as Seven Stars Resort, Indiana Live Casino, Royal Holidays Vacation Club, BahaMar Resorts, Universal Studios, Walt Disney World, Starwood Hotels, Loews Hotels & Tishman Hotel Corporation. His projects have led him to countries including; Mexico, The Bahamas, Turks and Caicos, United States and Central & South America.

Glenn Pollack A 20-year development and construction executive with an experience and knowledge base encompassing all facets of mixed-use and commercial development both domestic USA and internationally in the Bahamas, Canada & Scotland. His project & corporate background includes Perini Building Company, Atlandia Design & Furnishings, Cosmopolitan Resort & Casino, Caesars entertainment, Harrah’s Entertainment, City Center, Bellagio, Mirage Resorts and others. His mixed-use projects to date exceed 22 million feet and upwards of 6.8 billion in value. Due to his experience and exposure he has been able and continues to provide insightful leadership all stages of his projects.

TEAM






Dave Dabria AIA, IAAPA, IFMA For over 20 years Dave has held key leadership roles in the luxury hospitality, resort, theme park and mixed-use markets. He has been an Owner Representative, Architect, Interior Designer and Contract and Construction Administrator working closely with Owners and Banking Institutions. He has been included as key leader from Conceptual thru Construction and Opening for numerous developments in both the US and Caribbean and has represented many influential Hospitality Brands and Major Theme park owners such as Disney, Universal Studios and Paramount Parks. Hospitality Brands as follows: Disney, Marriott, Hilton, Waldorf Astoria, Peabody Hotel Group, Embassy Suites, Holiday Inn & Resorts, Sheraton, Radisson, Wyndham and others. His projects and brand experience have to date, cover a very diverse array of market segments and values exceeding 2 Billion.

Sue Dulmage Brings with her over 15 years of expertise in the hospitality procurement industry she has worked with notable firms including Gerry Brown & Associates and The Cardy Group, she has also held various positions with Hotel brands including Four Seasons Hotels & Resorts & Westmont Hospitality Group, with experience covering a wide array of the procurement and logistics project components including; tendering, analyzing, bid-recommending and buy-out, negotiating and launching National Agreements for M&E (Maintenance and Engineering), A&G (Administrative and General) and Logistics. Projects include numerous renovations and new development projects in Canada, Hawaii and the continental US, some of which include the Hyatt Calgary and Carriage Ridge Resort in Horseshoe Valley, the rebranding of the Lodge at Koele in Hawaii, as well as guestroom and public area renovations of the Westin Ottawa, Le Centre Sheraton Montreal and the Four Seasons Scottsdale.

J.E. (Joe) Dennehy – C.F.B.E. Joe brings a reputation, earned over 25 years, as a dynamic hospitality industry professional, and equity partner. He has extensive experience including pre-opening, and management of first class hotels, resorts and contract sports and entertainment venues. Joe has thorough operations, development, and owner liaison experience. Joe has advised many clients on the market and economic feasibility, programming, franchise branding, and management company selection for their properties. He has also assisted clients’ decisions to buy, sell or hold and has executed a number of innovative solutions for his ownership clients. Prior to joining Pure, Joe was the Vice President of Scottrade Center, Vice President of Adam’s Mark Hotels, Vice President of Lincoln Hotel Company, Vice President of Lodging Hospitality Management , Vice President Signature Hospitality. His earlier career included the Internationally acclaimed Waldorf Astoria, Hilton Hotels, Hyatt Hotels, Davre’s a division of ARA, Dromoland Castle, Ireland and multiple properties both historical independent and brand affiliated.

Sam Margulies Sam is an architectural and interior designer from France. Located in Montreal, Canada, he is specialized in the conception and design of spas, medical spas and resorts, with a portfolio of more than 130 projects around the world. He is regularly invited as a lecturer and keynote speaker in national and international professional shows and conferences worldwide, and his articles are published in a variety of professional magazines in all continents. In Sam’s view, a floor plan must conciliate the purpose of the spa, the owner’s vision as well as the projected client experience, within a well conceived traffic flow supporting the highest surface utilization rate, optimizing the business potential, and where aesthetics, operations, business and clients’ experience perspectives are equally valued. Sam Margulies is recognized as a world leading expert in spas, medical spas and resorts conception and design

TEAM






CONTACT USCanadaHeadquarters

138 1876 Cooper Rd. Suite 200Kelowna BC Canada V1Y 9N6T | +1 250-808-8011

160 Highbourne RdToronto, Ontario, M5P2J7T | +! 416-434-5226

United States19518 Carolina CircleBoca Raton, FL. 33434T | +1 561-851-1608

United KingdomComing Soon...

MainE | [email protected] | www.purecgrp.com Skype | pureconsultinggroup









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