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     ZTR M DE

    CONSULTING ltd 

    Value, Innovation and Qualit Results. 

    AZTRAMADE CONSULTING LTD

    COMPANY PROFILE

    2015

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    CONSULTING ltd 

    Value, Innovation and Qualit Results. 

    Executive SummaryThis company profile outlines the background to Aztramade consulting ltd including its history, mission,

    vision, values and strategic objectives and areas of expertise and experience by sector.

    Section one provides an introduction to Aztramade Consulting Ltd history, experience and capability. The

    firm was founded to provide strategic management and development consulting services to a cross-sector

    number of clients including small and medium enterprises (SMEs) development organizations at all levels,

    public organizations and partnership networks and consortiums aimed at delivering sustainable solutions

    to enterprise and development challenges. The firm focuses its efforts on; business and organization

    policies development and review, business and strategic plans development, organization and project

    systems development and capacity building in these areas to realize envisioned client outcomes

    Section two of the profile outlines the overarching company strategy or approach to client service

    delivery. It gives an overview of how the company is structured to most effective and efficiently serve its

    clients.

    Section three of the profile outlines the company’s strategic management expertise and experience by

    sector. Table 1 lists the details of the key completed and on-going consulting assignments by the firm.

    Sections four of the profile outlines the database of the key in-house and on-call associate consultants

    including their qualifications, years of experience by Aztramade’s areas of expertise. 

    The last section ( 5) outlines a preview of the firm’s strategic business plan performance indicators and

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    Table of ContentsExecutive Summary ................................................................................................................................... 2 

    1.  Introduction ........................................................................................................................................ 4 

    1.1.  Background ...................................................................................................................................4

    1.2.  Mission ..........................................................................................................................................4

    1.3.  Vision ............................................................................................................................................41.4.  Summary Capability Statement. ..................................................................................................4

    a)  Our services ..................................................................................................................................4

    b)  Expected Results: .........................................................................................................................5

    1.5.  Past Consulting Experience ..........................................................................................................6

    2. 

    Approach to Client Service Delivery .............................................................................................. 7 

    2.1.  Service Delivery Conceptual Framework .....................................................................................7

    2.2.  Work Teams ..................................................................................................................................7

    2.3.  Competitiveness ...........................................................................................................................8

    3.  Strategic Management Expertise and Sectoral Experience ....................................................... 9 

    Table 2:  Areas of Expertise by Sector. .....................................................................................................9

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    Value, Innovation and Qualit Results. 

    1. 

    Introduction1.1.  Background

    Aztramade Consulting Ltd (Aztramade) is a consulting firm Incorporated in January 2004 to provide

    strategic governance, leadership, management and sustainable development technical solutions to a

    variety of business, development and government organizations.

    Our clients include; small and micro-enterprises (SMEs), private companies, socio-economic

    empowerment membership associations, co-operatives, FBOs, government and public organizations andlocal, national and international NGOs in the Eastern Africa region.

    Aztramade boasts nine (9) well balanced and aced consulting teams comprising of leading professional

    consultants each with an average working experience of over 10 years. Together, our in-house and on-

    call associate consultants have a cumulative professional experience of over 300 years. Our operations

    support team (OST) ensures effective and efficient support for the consulting work teams.

    1.2.

     

    Mission

    Enabling our clients overcome their critical business and organizational challenges and achieve their

    strategic and operational goals through world class governance, leadership, management and sustainable

    development solutions.

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    Management Systems Restructuring: Aztramade provides consulting services to undertake operations

    research and to restructure their business operations systems and processes (Human resources, Financial

    Management, Production, Marketing, Sales & Distribution, Information communication technology), to

    align with business plans and strategy so as to ensure optimum performance and return on shareholders’

    investments.

    Leadership Capacity & Culture Change: Aztramade support organization culture and effective practices

    change working closely with individual team leaders and staff teams. We provide capacity building inleadership, management as well as executive and leadership coaching aimed at re-orienting a competitive

    edge and increasing shareholders’ value. 

    Market Analysis and Marketing Strategy: Aztramade provides rapid market analysis for corporates that

    require to determine current general and niche market needs, wants, competitive edge of competitors

    or test demand for proposed new or old product relaunch. We often follow up market analysis work with

    development of fully fledged marketing strategy for a client.

    Project Finance: Aztramade provides finance sourcing services to our clients for the delivery of large

    and complex business and social enterprise projects with a clear profitability and sustainability path for

    our business clients. Such projects have included green energy (Wind and Solar) and Education ICT

    projects. 

    Baseline Assessments: Aztramade provides cutting edge baseline assessment services for development

    organizations or consortiums that require to determine current targeted community and specific clients’ 

    d i t j t d i d d l t ll t ft il t h f ll d i

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    Value, Innovation and Qualit Results. 

    Our technical consulting services have led to sharp recognition of points of greatest business or

    organization weakness in policy, structure, systems, strategy and processes as well as; potential, strategic

    and operational opportunities and the need for widespread and effective implementation of human

    resources improvements and products/service change initiatives.

    Our consulting services have also resulted in; revitalized board of directors’  policies, directors’ 

    performance plans, investment mobilization plans, resource mobilization strategies, commonly owned

    organization mission, vision, values, streamlined systems, mission-based governance and management

    structures and partnership frameworks, effective procedure tools and powerful SWOT information that

    have revitalized our business and organization clients.

    Aztramade believes in the adoption and implementation of the key enterprise development and

    sustainable development protocols that form part of its overall and overarching technical approaches.

    These include:

    i.  The medium and small micro enterprises (MSMEs) development protocol

    ii.  Millennium development goals (MDGs), recently reviewed to the new SDGs brand,

    iii. 

    Sustainable Development Goals (SDGs) and

    1.5.  Past Consulting Experience

    Examples of successful past consulting assignments and projects that Aztramade and Associates have

    executed are outlined in table 2- Areas of Expertise by sector. 

    O i i l d i t lt t h d 50 SME 50 i il i t i ti

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    2. 

    Approach to Client Service Delivery2.1.  Service Delivery Conceptual Framework

    The diagram below represents Aztramade Consulting’s ltd approach to client’s service. The central circle

    indicates the beginning and central point of engagement while the surrounding linked circles represent

    the various points of progression depending on the particular client’s consulting needs. 

    Figure 1:  Aztramade Consulting Ltd Strategic Approach to client service

    1. Business/StrategicPlan Review and

    D l t

    2. Governance &Leadership:

    Policy, Systems,Procedures, Strategy,

    Software, performancemanagement,Professional

    development

    3. HumanResources

    Management:

    Policy, Systems,Strategy, Software,

    PerformanceManagement,Professional

    Development

    4. FinancialManagement:

    Policy, Systems,Procedures, Strategy,

    S f A l i

    8. InformatonCommunication& Technology:

    9. Informaton &Learning

    Management:

    Policy, Systems,Procedures, Strategy,

    Software,documentation,dissemination

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    2.3.

     

    Competitiveness

    Each CT assigned to deliver a client’s assignment is structured to be most effective and efficient. Itincludes: A team leader with wide and deep business or development organization management

    experience and adequate experience on the assignment subject matter and an adequate number of

    associate consultants with more specific expertise on the main components of the assignment to ensure

    delivery of total quality to the client on the consulting assignment.

    On average, CT leaders possess between 12 and 20 years of management/governance experience with

    at least 8 of these in technical experience in the assignment subject area. The supporting associate

    consultants possess between 7 and 15 years of professional technical work experience relating to the

    main components/subject areas of the consulting assignment. Team leaders are usually Masters and

    PhD holders while the associates’ hold Masters or first degree with additional professional certification

    and stellar professional wide experience.

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    3. Strategic Management Expertise and Sectoral Experience

    The table below outlines Aztramade’s areas of expertise, consulting skill sets, list of completed and on-going consulting assignments and sectors under which

    these assignments fall. Aztramade is growing its expertise and reach deeply and widely and envisions reaching out to 25% of African countries in the next 5

    years.

    Table 2:  Areas of Expertise by Sector.

    Area of Expertise Consulting Skills Sets Completed

    Assignments

    Ong-going

    Assignments

    Assignment

    Sector

    1.  Business

    Planning/Strategic

    Planning

    Business Plan Development: 

     

    Business Market Analysis,  Operations research,

      Business concept/model

    review/development,

      Production plan review and development,

      Marketing plan review/development,

      Sales & Distribution Plan

    review/Development,

      Governance/Operations Plan

    review/Development and

      Financial Plan Review/Development

    Completed

    i.  Computer for Schools Kenya (CFSK), 

    Kenya:- Strategic Plan 2005-2009, Project

    Design and Proposal writing

      Education/IT

    ii.  BIMAS Kenya ltd- Organization Capacity

    Assessment, Strategic Planning Training -

    2004 

     

    SME/Micro-finance

    iii. 

    MAAPI, Kenya:  Strategic Plan

    Development, Various Project Designs and

    Proposal writing – 2004-2010

      Public Health

    iv. 

    Skillshare International/MAAPI--Kenya &Tanzania-2008

     

    Agribusiness/Pastoralism

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    Strategic Plan Development:

      Desk reviews and baseline surveys, s ituation

    analysis workshops, data analysis,

      strategic direction statements

    review/development,

     

    input and outcome performance indicatorsframework designs,

      organization structure reviews and redesign,

      M&E plan review/development,

      Financing & Resource Mobilization plan

    review/development,

      Detailed/Summary Budget and budget notes

    review/development

      Project funding Proposal Review and

    Development

    v. 

    Nairobi County

    vi. 

    Mombasa County

    vii. 

    Kakamega County

    iii. 

    Elgeyo-Marakwet

    County

    ix. 

    Embu County 

    County Health

    Strategic &

    Investment

    Plans – 2013-

    2018

      Public Health

      County Governments

    i.  Baptist Convention of Kenya   Faith Based

    ii. 

    Digital Pipeline Africa – 8 African

    Countries  Education/IT

    iii.  Technology Partners   ICT

    iv. 

    Karen PCEA Church   FBO

    2.  Leadership &

    Governance

    Leadership: 

      Scanning the operating environments

      Focusing on top priorities

      Aligning & Mobilizing Interests & Resources

      Inspiring Trust and Action

      Development & Application of the challenge

    and decision making models

    Governance:

      Board and organization Policy

    review/development, 

    Strategic Planning,

      Resource Mobilization strategy,

      Resource Allocation Policy

      Strategic Partnerships development

      Stakeholders Management and accountability

      Computer for Schools Kenya (CFSK)

      BIMAS Kenya ltd

      MAAPI

      Nairobi County

      Mombasa County

      Kakamega County

      Elgeyo-Marakwet County

      Embu County

      Education/ICT

      SME/Micro-Finance

      County Governments

      Baptist Convention of Kenya

     

    Digital Pipeline Africa

      Karen PCE Church

     

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    3.  Human Resources

    Management

      HRM Policy Review and Development. HR

    Planning, Recruitment and Orientation,

    Performance Planning, Performance

    Management, staff rewarding and

    compensation systems, Staff professional

    development, management of collectivebargaining agreements, staff exit and

    separation

      Computer for Schools Kenya (CFSK)

      BIMAS Kenya ltd

      MAAPI

      Nairobi County

      Mombasa County

     

    Kakamega County

      Elgeyo-Marakwet County

      Embu County

      Education/ICT

      SME/Micro-Finance

      Public Health

      County Government

      Baptist Convention of Kenya

      Digital Pipeline Africa

      FBO

      Education/ICT

    4.  Financial

    Management

     

    Policy review /development,

     

    accounting system review/development,  Operations and Procedures manual

    review/development,

      cash flow management,

      petty cash management,

      procurement system review/development,

      Accounting & Financial management Software

    selection, installation, training and

    backstopping,

      Internal Audit system review/Development,

      Accounting & financial reporting system

    review/development.

    Various organizations served by our

    Associate Consultants

      Pathfinder International

      MSH

      County Governments

      Faulu Kenya

      Sub-grantees

     

    MoH/County

    Departments for Health – 

      INGOs

      CSOs

    5. 

    Production Or

    Sourcing

    Management

      Total quality Management Policy review &

    development

      TQM Training

      TQM operations & Procedures strategy Manual

      Digital Pipeline Africa & subsidiaries-

    Operations process mapping

      Education/IT

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    CONSULTING ltd 

    Value, Innovation and Quality Results. 

      Value Chains Development

      Process Improvement

    6.  Marketing & Sales

    Management

      Customer Needs & Wants and Niche Market

    analysis & Selection

      Product value analysis and redevelopment

     

    Competition & Competitive edge analysis

      Presence & Brand Management

      Advertisement competitiveness channels

    analysis & Selection

      Computer for Schools Kenya (CFSK)

      BIMAS Kenya ltd

      Enkusero Sampu Conservancy

      Education/ICT

      SME/Micro-Finance

      Conservation/Eco-

    tourism

    7.  Product/Service

    Delivery

      Service provider and client needs and wants

    analysis

      Distribution channels and Points Analysis and

    redesign.

      Service quality processes mapping, testing and

    redesign

      Quality Customer care management hardware

    & software

      Service quality monitoring and evaluation and

    improvement tools.

      Al-Farouq - Service Quality Improvement

      SIMAHO  – Service Quality Improvement

      MoH (NEP 12 DHMTs)- Health Facility

    service quality Improvement

      MoH (Isiolo, Marsabit, Samburu DHMTs)-

    Health Facility service quality Improvement

     

    MoH ( NEP,Eastern & Rift Valley PHMTs)- Supervision and Quality Improvement

    training

      OVC

      MNCH

      HIV/AIDS

      FP/RH

      Public Health

      Baptist Convention of Kenya

      Digital Pipeline Africa

      FBO

      Education/ICT

    8. 

    Information,

    Communication &

    Technology

      Management Information System policy,

    procedures review/development

      Internet presence and branding review and

    development  Pre software installation systems analysis,

    testing and restructuring

      ICT equipment installation, testing and

    commissioning

      E-Learning Platforms

    Various clients In Partnership with Technology

    Partners 

      E-learning Solutions for Schools, Colleges &

    Universities: Satellite delivered Educationcontent

     

    ICT Infrastructure: Basic education laptops

    and labs, College/University Laptop Program

      ICT Integration Training; course creation,

    web-based E-learning platforms, lecture

      Education sector

      SME sector

      County Governments

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    CONSULTING ltd 

    Value, Innovation and Quality Results. 

      ICT Integration Training capture and webcast, learning cloud,

    learning video cloud.

      ICT Consulting- Strategy review, Vendor

    Selection,

    9. 

    Research, M&E &Learning

     

    Communication system review andrestructuring

      M&E Plan review/redesign

      Data Architecture structure review/redesign

      Internal Learning culture review and

    restructuring

     

    NIRAS Co. Programme for Agriculture andLivelihood in Western Communities

    (PALWECO) - Busia County- Lead Consultant

    and Facilitator for Research, Monitoring and

    Evaluation. August 2014 – Feb 2015

      Danya International Ltd – ADAM Project-

    Lead Trainer (Facilitator) M & E training for

    National Blood Transfusion Services (NBTS)

    Health Care Workers in Kenya.  May 2013

      International Aid Services (IAS) – Integrated

    Water Resource Management- Consultant,

    Final Evaluation of WASH Program inNorthern Bahz El Ghazel State, South

    Sudan -   December 2012 -January 2013

      Intrahealth International – FUNZOKenya

    Program - HMPT Data Analyst and

    Supervisor for Health Professionals

    Management Tool (HPMT) Assessment for

    Public and Private Health Institution in

    Kenya - September 2012

      AMREF Kenya – Maanisha Programme -

    Field Research/Data Analyst Consultant -

    Western region KPC Mid Term Evaluation

    Survey for CSOs on HIV/AIDS Prevention,

    Care and Support.  February 2007

      ENGENDERHEALTH (APHIA II Nyanza Project)

    - Data Analysts for Health Facility Baseline

    Assessment survey.  Nov 2006

     

    County Governments,INGOs, CSOs, NGOs

      Public Health

      HIV/AIDS prevention and

    Control

      OVC programming

      Youth and Women

    Livelihoods

      Pastoralists Livelihoods

      M&E

      Baseline Surveys

     

    Data Entry and Analysis

     

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    CONSULTING ltd 

    Value, Innovation and Quality Results. 

      AMREF Kenya – Maanisha Programme

    (Kisumu) as a Data Entry/Analysis consultant

    during Phase II Western Region KPC Baseline

    Survey on HIV/AIDS Prevention, Care and

    Support for (Adults & Youths) in Western

    and Nyanza Province covering 12 districtsi.e. 5 and 7 Districts in Western and Nyanza.

    Respectively.  February – March 2006

      Skillshare International, Kenya and Tanzania,

    Consulting Team- undertook a 3 months

    cross-border livelihoods needs assessment

    among the indigenous Maasai pastoralist of

    Kenya and Tanzania and designed a 6 years,

    $ 8,000,000 Pastoralists livelihood

    programme based on the findings. June-

    December 2005.

     

    AMREF Kenya - Maanisha Programme - DataEntry /Analysis consultant- Phase I

    Knowledge, Practice and Coverage (KPC)

    Baseline Survey on Child Survival and

    HIV/AIDS Prevention Care and Support for

    (Adults & Youths) in Western Region i.e. 3

    districts in Western and 6 districts in Nyanza

    Province.   November – December 2005

      Plan International Inc. Kenya (Bondo

    Development Area) - Data Entry Facilitator -

    KPC Child Survival Project Baseline

    Evaluation Survey in Bondo District. October31st  – November 21st 2005

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    4. Consultants Profiles DatabaseThe table below outlines Aztramade’s consulting areas of expertise and key consultant

    qualifications and years of experience

    Table 3: Consultants Database

    Department/Area of Expertise Associte Consultants, Qualification & Experiene

    1. 

    Business Planning/ Strategic Planning   Philip Koitelel MSc, BBA, 20

     

    Sam Nyingi, PhD (Cand),MA, BA, 25

      Dr Jeremiah Koshal, PhD, MBA, BSc, 15

      Sammy Oleku; MBA, MA, BA, 18

      Tumpeyo Baari ( Resource Moblization)

      Anthony Gitau MBA(Cand), BA, 25

      Anthony Murathi, MA, BA, 20

      Elizabeth Mutura, MSc,BBA, 18

    2. 

    Leadership & Governance  

    Philip Koitelel,

      Jack Buong, MA, BA, 12

      K’Odero Edmond, MSc (Cand), BA, 10

      Edah Kanini MSc,MA, BSc, 12

     

    Anthony Gitau

     

    Dr Jeremiah Koshal,

    3. 

    Human Resources Management   Dr Stephen Nyambegera, PhD, MSc, BSc, 30

    D J i K h l

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    9.  Research, M&E and Learning  

    Fredrick Olwal, BSc, MSc, 14

      Edah Kanini MSc,MA, BSc, 12

     

    Esianoi Pashile MSc, BSc 5

     

    Esther Wabuge, MA, BA 12

    Sectoral Team Leaders

    1.  Health Systems Strengthening & Public

    Health

      Philip Koitelel,

      Jack Buong

    2. 

    Micro-Finance/SME/Co-operative

    Development

     

    Anthony Gitau,

      Elizabeth Mutura

    3.  Accounting & Finance   Amos Nkaiwatei, Steve Sahado

    4.  Agri-Business/Pastoralism   Chris Webo,

    5. 

    Education Development  Esther Muyieria,

      Esther Wabuge

    6.  Natural Resources Management &

    Conservation  Sammy Oleku

    7.  Faith Based Organizations Management   Peter Olonapa

     

    f & h l

      Leonard Oloo,

    k h

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    5. Strategic Business Plan Performance Indicators & Targets.The following table outlines Aztramade Consulting Ltd Strategic business plan objectives and key performance indicators for the period 2016-2020. Table

    1: Strategic Objectives and Performance Indicators 

    Strategic Objectives/

    Performance Indicators

    Baseline Strategic Business Plan Period SBP

    2015 2016 2017 2018 2019 2020 Total

    1. Strengthen Aztramade Consulting Capacity and increase new strategic partnerships by 200 within the East Africa Region

    1.1.  Number of additional in-house Associate consultants 9 2 2 3 4 5 15

    1.2.  Number of new strategic partner consulting firms doing complementary business with Aztramade Consulting Ltd. 2 2 3 3 3 3 13

    1.3.  Number of additional on-call Associate consultants 30 9 14 19 28 43 112

    1.4.  Number of active concurrent Consulting Assignments 5 8 11 17 25 38 99

    2. Increase by at least 50 the number of new business accounts and business income from governance, leadership & Management and Sustainable development assignments

    2.1.  Number of Governance policies and systems restructured & Strengthened 2 3 5 7 10 15 40

    2.2.  Number of strategic business plans developed/reviewed 2 3 5 7 10 15 40

    2.3.  Number of development strategic plans developed/reviewed 4 6 9 14 20 30 79

    2.4.  Number of Project/Program Proposals developed/reviewed 3 5 7 10 15 23 59

    3. Increase annual management systems consulting market share by 50 .

    3.1.  Number of HRM systems restructured and improved 6 9 14 20 30 46 119

    3.2.  Number of Financial systems restructured and improved 6 9 14 20 30 46 119

    3.3.  Production systems restructured and improved 2 3 5 7 10 15 40

    3.4.  Marketing systems restructured and reviewed 2 3 5 7 10 15 40

    3.5.  Products/Service Distribution & delivery systems restructured and improved 4 6 9 14 20 30 79

    3.6.  Number of Management Information Systems restructured and strengthened 4 6 9 14 20 30 79

    3.7.  Number of research, M&E and Learning systems restructured and strengthened 6 9 14 20 30 46 119

    4. Establish a Governance, Leadership and Management(GLM) Institute to take on the capacity building business generated by the company and through referrals

    4.1.  GLM  Institute feasibility study completed and report approved 0 0 1 0 0 0 1

    4.2.  GLM Curriculum developed and received required approvals 0 0 1 1 1 0 3

    4.3.  GLM 1 month certificate courses pilot and rollout graduates 0 0 0 60 120 240 420

    4.4.  GLM 3 months Certificate courses pilot and rollout class graduates 0 0 0 60 120 240 420

    4.5.  GLM

     6 months Diploma course pilot graduates 0 0 0 0 60 120 1804.6.  GLM 9 months Diploma course pilot graduates 0 0 0 0 0 60 60