COMPANY PROFILE

We are a “One-Stop Shop” boutique market research company providing a strong research arm to its clients globally. Our intimate knowledge of the markets where you do business means we provide an invaluable local perspective.

Our mission is to provide HIGH QUALITY and COST EFFECTIVE market research solutions to businesses worldwide by adding value to their business thus creating a strong bank of satisfied clients on the way

Our strength lies in extensive domain knowledge and in-depth research expertise to deliver accurate and incisive market insights.

The company uses its strong network to gather insights and market trends from across the country and globe. As a result we are able to deliver quality data along with timely delivery and simultaneously being cost effective

Traverse Research n’ Consulting is a fast growing Market Research company with its corporate office in New Delhi, India.

WHO WE ARE?

Market Research Insights & Consulting

• Primary Research

• Qualitative

• Quantitative

• Secondary Research

Data Collection Services

• Field Data Collection

• Depth Interviews

• CATI/Online

• Focus Group

Data Analysis Solutions

• Survey Programming

• Data Processing

• Data Analysis

• Report Writing

WHAT WE DO?

Automotive

Consumer FMCG

Travel & Leisure

Finance

Energy & Utilities

Political & Social

Technology

Healthcare

Media

INDUSTRY FOCUS

• Concept | Product Testing

• Post Launch Evaluations

• Retail | Channel Audits

• Stakeholders Satisfaction Measurement

• Mystery Shopping

• Market Sizing and Opportunity Assessment

• Media & Web Habit Assessment

• 360 Degree Profiling And Segmentation

• Usage & Attitude Studies

• Buying Behavior and Purchase Dynamics

• Brand Health Monitoring & Measurement

• Brand Equity & Positioning

• Brand | Product Development studies

• Competition Benchmarking

• Evaluation of Promotion Schemes| Incentives

• Brand Perception Audits

• Campaign Evaluation, Ad Pre and Post Tests

• Product Penetration Study

• Pricing Strategy

We believe in working with our clients for arriving at most suitable methodology and customized solutions for addressing their business problems

OUR OFFERINGS

CATI Language Support – English , Chinese, Japanese, French, German, Arabic, Philippines , Spanish, India (Native)

Field Coverage - PAN India , UAE, APAC

OUR REACH

Research request

Client enters request as per agreed template and emails to us.

1 Acknowledgement

email confirmation of receipt

2 Timeline and Scope Confirmation

Project manager confirms/discussed scope and deadlines

3 Team Engagement

Create a team to deliver on the project

4

Client Collaboration

Research team takes clarifications, if required and confirms availability/non-availability of requested information

5 Solution Delivery

Research team returns email with end product

6 Feedback Form

Monthly feedback forms sent to clients for process/quality improvement through the CEO

7

Research team

Research manager

Global Client

Research request 1

Acknowledgement 2

Timeline and Scope Confirmation 3

Team Engagement 4

Client Collaboration 5

Solution Delivery 6

Feedback Form 7

OUR DELIVERY PROCESS

Respondent appointments are sought by interviewer on the spot based on respondents’ convenience.

In case to case basis; appointments are taken over the phone basis respondents’ availability and consensus to be a part of research study

Mock Interviews are conducted in order to make the interviewers familiar with the actual situation

Special emphasis is laid on capturing open ended responses For better quality, respondent’s are given a separate copy of the

stimulus or show cards while capturing aided responses

All interviewers are carefully chosen based on their previous experience on similar studies as well as their interpersonal skills

All Interviewers are thoroughly briefed by the research team post finalization of the field stimulus including questionnaire regarding project requirements and quality norms

QUALITY CHECKS (PRE-LAUNCH)

Accompaniments

Field Supervisor accompany every

interviewer for certain number of

interviews on daily basis

Research or Field

Management also does random

accompaniments as

per the project

requirements

Scrutiny

As per norms, Field Supervisors

scrutinizes all the completed

questionnaires & also ensures the

quality & relevance

of responses

Field Supervisors back check 20-25% of

the total sample size either physically or

telephonically

All back checks happen within three

days of conducting the interview

Research Managers and Field

Management also back check 2-5% of

the total sample size on certain key

parameters

Respondent Back Checks

Back Checks by Management Team

QUALITY CHECKS (POST-LAUNCH)

>>> THE TEAM

Anupam Sen, Founding Partner & Director- Marketing

Anupam comes from a sales and marketing background and has worked in multiple strategy and

management roles. As Director – Marketing, he is responsible at the overall marketing and sales activities

in the company.

His experience includes working for clients in the Automotive and Healthcare sector along with pro-bono

consulting for NGO’s and has been often invited to speak at forums and seminars at various institutions

such as Amity Global Business School. Anupam has had the opportunity of working with firms such as

Bharti Airtel, Wipro, and Evalueserve and was also the founding partner of a technology start-up. He is

also on the Mentor Expert Board of BW Accelerate, an initiative by Businessworld.

Bhoorender Panwar, Co- Founder & Director- Client Services

With more than 12 years of industry experience, Bhoorender is responsible for overall execution along

with client servicing and business development. His core expertise lies in Client Servicing & Project

Execution.

He believes in keeping the client's business objective as center focus and is leader who believes in

providing quality to any work his team undertakes.

Worked on several global projects during his tenure with some known brands like Market Xcel Data Matrix

-Singapore, Forrester Research , Majestic Market Research, NIIT Ltd, along with startups at a management

role.

>>> THE TEAM

>>> THE TEAM

Havish Madhvapaty, Senior Consultant

Havish comes from a strong academic background and is pursuing a Ph.D. in digital marketing. He has

considerable academic research experience having over 20 publications in International / National

Journals and having presented papers at prestigious conferences.

In his role as a Senior Marketing Consultant, he works across different sectors handling both market

research and statistical analysis and preparation of final client reports. He is also a faculty at a University in

Delhi - NCR teaching various Marketing papers. He has also spent a couple of years with FMCG major

Reckitt Benckiser handling General and Key Account sales in different parts of the country.

>>> THE TEAM

Shipra Sanganeria, Research Head- Data Analysis

With an overall experience of 9 years, she has a proven ability to draw on strong analytical and problem

solving abilities to develop and effectively communicate insightful recommendations.

She has a strong hand in tracking markets across segments, with strong insight, experience and expertise

in applying relevant research methodologies.

Her strong reasoning abilities allow her to approach and handle research problems logically. Also, her flair

for understanding the consumer psyche combine to make her adept in the Qualitative research warfare.

An assiduous individual by nature, she leaves no stone unturned to ensure that the quality and level of her

work end up in delighting the client.

Shipra has had stint’s with brands such as Koncept Analytics, Springboard Research (Now Forrester), HDFC

Standard Life, Mindfire Solution.

>>> THE TEAM

Farhath Unnisa, Senior Researcher- Qualitative

Farhath is an enthusiastic, ambitious and market research professional who has a proven track record of

achieving results in highly competitive environments with over 9 years of experience transforming

consumer data into meaningful and actionable insights.

Proven ability to draw on strong analytical and problem solving abilities to develop and effectively

communicate insightful recommendations. Substantial international experience and expertise in applying

relevant qualitative research methods. She ensures that she approaches research with an analytical mind.

Her expertise of moderation and interviewing is across various types of studies exploratory studies,

concept/product evaluation, usage and attitudes, communication evaluation, segmentation studies, need

gap assessment studies.

Project Name Objective Respondent Title Geography Type Of Interview Mode

ICU Medication

To gather opinions on ICU medication Anesthesiologist,

Cardiologist, Intensivists

US

Quantitative

CATI

Wellness Study

To obtain the General Practitioner’s opinion on

the role it can play in helping general population

maintain a healthy lifestyle.

In addition, capture the key features of health

programs being currently used or would

like to be utilized for the same

Physicians, HR Heads

India

Qualitative

CATI

Invasive Surgery

To obtain an opinion from physicians who have

experience in performing Invasive surgery and

have the technical

knowhow of surgical devices. The aim was to

understand the decision making process of

physicians when it comes to purchasing surgical

supplies, instruments and drugs, etc

Healthcare specialists in

various domains

such as Oncology,

Haematology, Orthopedic,

urology, laparoscopy,

endocrinology

Canada, Brazil,

Japan, UK

Quantitative

Web CATI

Medical Devices Study

To understand the opinion on the major suppliers

of medical systems

Oncologists, Radiologists,

Cardiologists, Hospital C-

level managers heads

of ICU

India

Quantitative

CATI

CASE STUDIES-- PHARMA

Singapore

software or manage the

Respondent Sample constitutes of Chief

information Officer (CIO), Head - IT, Vice President - IT,

Senior Vice President-IT, Executive Vice president-IT,

Director – IT, General Manager - IT, Manager-IT

Project Name

Objective

Respondent Title

Geography

Type Of Interview

Mode

IT Brand Tracker Study

To measure and track business awareness

and preferences among the top decision

makers

for business software

Strategic Level Officials like CIO, CTO, CISO or VP- IT. Operations as well as those responsible for

actual execution of the IT objectives such as software-

backup, security, storage, database, server applications

etc.

US, UK,

Australia,

Quantitative

CATI

Application Quality

Management Study

With regard to application functionality,

performance and/or security of

Automated Software Testing Tools

The respondents who test

software testing process like

Software Tester, QA Director, QA Manager, CIO, CTO etc.

India, US, UK

Qualitative

CATI

Cloud Computing Study

To measure the scope and understanding of

IT professional in regards to Cloud

Computing

UK, US

Quantitative

CATI

Customer Satisfaction Survey

To measure and track business awareness

and preferences for specific brands

Consumers using different

brands of mobile phones India

India

Quantitative

CATI

CASE STUDIES-- IT

CASE STUDIES-- Automotive

Project Name Objective Respondent Title Geography Type of Interview Mode

Measuring Vehicle Performance Survey

To measure vehicle performance on various parameters of Vehicle Quality to identify gaps in

the deliveries on each parameter Vehicle Owners

India- Delhi, Mumbai,

Bangalore, Chennai, Kolkata

Qualitative Face to

Face

Customer Satisfaction Survey

To measure consumer satisfaction on a multitude of parameters ranging from

perceived value of the brand, quality of the product, the services provided and interaction

with the brand

Figure out need gaps which on being addressed would ensure high customer loyalty and

retention

Owners of the car who are regular users of the vehicle

and have personal experience regarding the

vehicle.

India- Delhi, Mumbai,

Bangalore, Chennai, Kolkata

Quantitative Face to

Face

Brand Image Study

Mapping Brand Image and Perception and measuring impact of Name change on the

brand value

160 Retailers - Multi brand outlets , 240 consumers –

on the basis of car segments the group fell under 4 broad segments

Multi Country Qualitative Face to

Face

Need Gap Assessment Cum Positioning

Development

To seek an understanding about the sound logo in combination with current communication, differentiation analysis of the sound logo’s impact on the XXX brand image and further exploring the impact & acceptance level of the target audience basis the visuals & the audio

Males ( Age: 30- 59 years) / regular users of premium cars / 50% private customers & 50% representing religious groups

Age of cars: 0-4 years

Riyadh & Saudi Arabia

Qualitative

03- Focus Group

Discussion, 121 In-depth

Interviews

in Bihar

Project Name

Objective

Respondent Title

Geography

Type Of Interview

Mode

Multi-country IDIs

To understand the travel patterns of residents/tourists traveling to India and other countries

HNI/Business travelers/Leisure/Students

UK/ANZ/UAE

Qualitative

Face-to-Face

Multi-country PAPI

To understand the travel patterns of tourists travelling to

India and other countries

HNI/Business travelers/Leisure/Students

UK/ANZ/UAE

Qualitative

PAPI

Mass for Awareness

Data collection and analysis about the

voter's perceptions about the forthcoming assembly elections

in Bihar, India

Eligible voting population with people 18+ age bracket

India

Quantitative

Face-to-Face

Vote for India Initiative

Data collection and data analysis about the performance of all the Lok Sabha

(lower House) parliamentarians based on various parameters

Indian Parliamentarians- Lok Sabha (Lower House)

members

India

Quantitative

Face-to-Face

CASE STUDIES-- MISC

Thank You

Tel.: 011-48707777

Email: connect@traversernc.com

Location: D-88, Ground Floor, Okhla Phase 1, New Delhi