trust fundraising in the current context: iof presentation cp oct 2013
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Presentation to IOF Fundraising Conference
Trust fundraising in the current context
Cathy Pharoah
CGAP, Cass Business School
07.10.2013
www.shaw-trust.org.uk
CHALLENGES
demand increasing – more hungry mouths
statutory funders – looking towards trusts
a) policy implementation
b) collaboration, gaps
supply slowing
unmet need
PRESSURE TO DO IT ALL BETTER
funder engagement/ operational
strategic funding
outcome/impact/ results orientation
social investment approaches
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
major new family gifts
n
spending out
spectactular
growth
giant
stars
dark
matter
emerging
stars
nebulae
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
Few easy answers
One easy bit…Read the Guidelines; Get the spelling, the names right!
Sympathise with trusts’ problems – we’re all in this together
Think about how funder might prioritise
Big focus on need and evidence of how you will make a difference
Innovation? – not necessarily problem-solving, how using resources
What you/ Funder uniquely brings, why funding source matters
Evidence of long-term thinking
Highlight the total package the organisation offers, plus links,
networking, knowledge-sharing
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