trust fundraising in the current context: iof presentation cp oct 2013
DESCRIPTION
Professor Cathy Pharoah's presentation to the Institute of Fundraising (UK) includes the latest trends in giving by family foundations including views on the direction of strategic change.TRANSCRIPT
Presentation to IOF Fundraising Conference
Trust fundraising in the current context
Cathy Pharoah
CGAP, Cass Business School
07.10.2013
www.shaw-trust.org.uk
CHALLENGES
demand increasing – more hungry mouths
statutory funders – looking towards trusts
a) policy implementation
b) collaboration, gaps
supply slowing
unmet need
PRESSURE TO DO IT ALL BETTER
funder engagement/ operational
strategic funding
outcome/impact/ results orientation
social investment approaches
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
major new family gifts
n
spending out
spectactular
growth
giant
stars
dark
matter
emerging
stars
nebulae
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
www.shaw-trust.org.uk
Few easy answers
One easy bit…Read the Guidelines; Get the spelling, the names right!
Sympathise with trusts’ problems – we’re all in this together
Think about how funder might prioritise
Big focus on need and evidence of how you will make a difference
Innovation? – not necessarily problem-solving, how using resources
What you/ Funder uniquely brings, why funding source matters
Evidence of long-term thinking
Highlight the total package the organisation offers, plus links,
networking, knowledge-sharing