using social media and technology to inspire and educate

@Starfocus

Wildlife

We’re Competing For Attention…

We’re Competing For Attention…

How Do We Earn Attention? First– we stalk- uh I mean listen!

Search hashtags, keywords and topics

Obvious Answers: Fish Are…

Food

Photo: Tom Koerner/USFWS

Food for Others

In Our HomesCC: Benson Kua

Pop Culture

Inspire Quiet Time

Bring Us

Together

Worth Traveling for…

Photo credit: Gary Peeples/USFWS

Beautiful

But it’s not enough…

Ways Technology Can Help…

Making Information Visual

Bring New Experiences to Different Audiences

Make Them Relatable and Relevant

What Makes Good

Content? • Strong visuals – (short video, photo, GIF)• Information chunked with appropriate labels• More context is given and links to other

resources• Mobile-friendly• Proper meta-data on your pages

(so they share well)

Consider the Content Lifespan Social

Blog Posts

News Articles

Features

Evergreen Content

Formal

Informal Right Now

3 years from now

Micro-singularity

Sarah Swenty/USFWS

“What happens when the world’s social Internet channels momentarily focus their awareness around a single phenomena” – Fast Company

Add Value to Active Conversations

Communicating Our Work is Complex

Story Maps and Interactive Visualshttps://storymaps.arcgis.com/en/

Simplify A Complex Story

Credit: James Weliver/USFWS

Interpret Work and Information

Beta Test Ideas

Make Horrible Puns

Search Your Favorite Locations

Connect with New Content

Figure Out Ways

Participation Can Help

Find Where People’s Lives Intersect with Fish

• Sea Robbin

Inspiration…

World Fish Migration Day

Use Free Platforms

• Live video capabilities• Visual stories – Instagram, Snapchat & Steller • Snapchat geofilters: snapchat.com/geofilters • 360 degree images

Create Resources

Keep Your Digital Ecosystem

Healthy

Jim Maragos/U.S. Fish and Wildlife Service

Thank You!

Danielle BrigidaNational Social Media ManagerU.S. Fish and Wildlife Service@USFWS or @starfocusdanielle_brigida@fws.gov

Judy N, Flickr