using social media to maximize seo

Post on 18-May-2015

230 Views

Category:

Business

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

Presentation given at the Dallas Business Journal's "Crash Course on Social Media' on July 19, 2012.

TRANSCRIPT

Using SocialMedia to Maximize SEO

@mark_barrera

Search and Social

• Bing• Facebook• Twitter•Will be integrating Foursquare soon

• Google• Google+• Crawlable data

• Apple•Maps to be heavily reliant on Yelp

Bing

Google

Social Data Used

•Diversity of Sources • Timing • Surrounding Content • Engagement Level

Social Authority

Social Authority

Search and Social

Social Where?

• Facebook• Twitter• Others?–YouTube–Quora–LinkedIn–Many More >

• Email?

Link Building•Network on appropriate social

media sites• Focus on creating high quality

content • Promote your content • Content producers provide

natural links to your content

Link Building

Link Building

Measure

Measure• SocialMention• Google Analytics• Google Queries• Social Sharing– LikeMention.com

Keyword Focused

• Using Keywords Matters!

Do It!

top related