MAXIMIZE YOUR SOCIAL MEDIA RESOURCESBy Betsy A. Decillis,Betsy A. Decillis Consulting, LLC

What are we going to accomplish?

• Who am I?

• Shared versus owned content

• A Day in Betsy’s Life

• Content & Organizing It

• Questions

Betsy A. Decillis is…

Betsy A. Decillis is…

Owned Content vs. Shared Content

• Owned content is any content that you host. For an example, a blog.

• Shared content is any content that lives on a social network.

• You want to strive to have owned content as your base, since you control it.

Owned Content – What does this really mean?

Get your website in order before you even think about social media.

And what about shared content?

Do no more than what you can reasonably do while also keeping up your website.

What do I do?

Before anything else, I check each social network to see if anyone has responded and reply as needed.

Editorial Calendar

Feedly

What should be in your feed?

• Social media blogs

• Ambassador blogs

• Blogs you are courting

• Competitor blogs

Schedule Buffer

Only Schedule Twitter

• Facebook wants you on Facebook when you post.

• Even when you schedule in Facebook, your reach will be hurt.

• Things go wrong.

What should your schedule look like?

• Check your Facebook and Twitter analytics.

• In addition to demographics, both tell you when your fans are on.

• Experiment with what will accommodate your fans and your personal schedule.

Discovery Days

• This is when you spend time in your area as a tourist.

• Take pictures when you’re out and about.

• Ask about relevant upcoming specials.

• Show your face and create partners.

Let’s get organized!

Let’s get organized!

Write about what you love

Check your site’s search history

Via The Bloggess

Newsjacking

Use Your Community

Promote your contentThe first step in promoting your content is optimizing it.

Promote your content

The first step in promoting your content is optimizing it.

Promote your contentDon’t let it just sit there. Move it yourself.

• Ask an open-ended question when posting the link.

• Tag relevant organizations and hashtags.

• Put money behind it.

Promoting your content• Message interested parties

• Ambassadors

• Partners

• Bloggers

• Make sure it’s relevant and don’t spray & pray.

Promote your content• Strategic follows and sharing

• There are lots of accounts out there that have the audience you want. They are not necessarily your direct competition.

• Make the first move by following them, sharing their content and conversing with them.

• They will be more likely to share your content when you ask.

Questions?

THANK YOU!Betsy A. DecillisBetsy A. Decillis Consulting, LLCbetsy@badconsultingllc.com

For more resources, go to http://bit.ly/BADinTN