HOW TO MAXIMIZE SOCIAL MEDIA TOOLS

Janette Toral http://digitalfilipino.com

#DIGITALFILIPINO

Twitter: @digitalfilipino Facebook: digitalfilipino Hashtag: #digitalfilipino

Marketing content across customer lifecycle

1. Contact 2. Connection 3. Conversation 4. Consideration 5. Consumption 6. Community

Reference: http://www.marketingprofs.com/articles/2013/10245/managing-marketing-content-across-the-customer-lifecycle

#1 SHARE YOUR PASSION. USE IT TO BENEFIT OTHERS. Tweet this! @digitalfilipino

Porter Gale FUNNEL TEST

E-Commerce Education

Sweet Spot

Empower individuals with e-commerce wisdom and skills they can use in sustaining business, advocacy, achieve better quality of life.

– Janette Toral

Change

People

#2: BECOME A DIGITAL INFLUENCER. You are not a leader when you don’t have influence and followers. Tweet this! @digitalfilipino

BLOGGING VS. SOCIAL MEDIA Popularity vs. Influence

BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance

BLOGGING WILL BE MORE COMPETITIVE.

Medium.com as a powerful blogging platform.

#3 GET LOYAL FOLLOWERS, FANS, CUSTOMERS. Tweet this! @digitalfilipino

Social media will back-up your search engine ranking. (especially when your site is down and your social media channel has complimentary content.)

Engage with the community offline

BE A THOUGHT LEADER

#4 DON’T BE AFRAID TO FAIL, QUIT, START ALL OVER AGAIN. Tweet this! @digitalfilipino

SUCCESS

• S-imple • U-nexpected • C-oncrete • C-redible • E-motional • S-tories

#5 USE THE “REBEL” IN YOU. LEAD AND THINK DIFFERENTLY. Tweet this! @digitalfilipino

BE A ROCKSTAR OR BE THE KING OR QUEEN?

CAN YOU BE A ROCKSTAR AND THE KING OR QUEEN AT THE SAME TIME?

Emphasis on Mobile Commerce

• Take advantage of mobile growth.

• Quick lifecycle

Diversity wins

WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?

Twitter: @digitalfilipino Facebook: digitalfilipino