using social media to promote the arts

Utilizing Social MediaUtilizing Social Mediato Promote the Artsto Promote the Arts

Women’s Business CenterJune 18, 2011

Hela ShethHela ShethHelaCommunications.comHelaCommunications.com

Sometime in 1996…Sometime in 1996…

““I just don’t see the point of this whole I just don’t see the point of this whole e-mail thing. It’s not going to catch on.”e-mail thing. It’s not going to catch on.”

- Someone who is now - Someone who is now unemployedunemployed

HelaCommunications.comHelaCommunications.com

Social media is changing the way we Social media is changing the way we communicate and will communicate and will continue to do so.

TWITTERTWITTER

OTHEROTHER YOUTUBEYOUTUBE

BLOGBLOG

FACEBOOKFACEBOOK

WEBSITEWEBSITE

Facebook was launched in 2004 as a college-only app. Facebook was launched in 2004 as a college-only app. As of 2011, there are As of 2011, there are 600+ million600+ million active Facebook active Facebook users.users.

That’s approximately That’s approximately 11 in every in every 13 people on Earth13 people on Earth..

48 percent48 percent of 18 to 34 year olds check Facebook right of 18 to 34 year olds check Facebook right when they wake upwhen they wake up..

About About 28 percent 28 percent check accounts on their smart check accounts on their smart phones phones before getting out of bedbefore getting out of bed..

There are There are 206.2 million internet users206.2 million internet users in the U.S. That in the U.S. That means means 71.2 percent 71.2 percent of the U.S. web demo is of the U.S. web demo is on on FacebookFacebook. .

About About 70 percent70 percent of the Facebook userbase of the Facebook userbase resides outside the United Statesresides outside the United States..

A record-breaking A record-breaking 750 million photos750 million photos were uploaded to were uploaded to Facebook over New Year’s weekend.Facebook over New Year’s weekend.

57 percent57 percent of people talk to people more online… of people talk to people more online…

……than they do in real than they do in real lifelife..

Using Facebook to Promote the ArtsUsing Facebook to Promote the Arts

1. Utilize Facebook as extension of brand – BE CREATIVE!

2. Consider creating a unique landing page using FBML / iFrame app.- iwipa – create a multimedia landing page- Build custom page with video, images, links, etc.

2. Consider creating a unique landing page using FBML / iFrame app.

3. Posts should be blend of marketing & conversation starters.

- The more dialogue, the better

4. Post albums and videos and allow Fan Photos.

5. Link, Link, Link & use URL shorteners to track like bit.ly.

6. Utilize Facebook Places, Deals, Questions and Polls.

SMALL is the new big. It doesn’t matter how busy you are or how small the staff is at your organization.

Facebook Apps for Promoting the ArtsFacebook Apps for Promoting the Arts

1. Shop application – Etsy, Storefront Social, ShopTab, etc.

2. YouTube for pages – integrate YouTube account and videos directly embedded into your page

3. Blog application – Networked Blogs, BlogIt, Notes

YouTube was created in 2005 and bought by Google in YouTube was created in 2005 and bought by Google in 2006 for $1.65 billion. The first ever YouTube video 2006 for $1.65 billion. The first ever YouTube video was entitled was entitled Me at the Zoo.

After only one year of existence, YouTube announced After only one year of existence, YouTube announced that that 65,000 new videos65,000 new videos were being updated daily… were being updated daily…

……and the site was receiving and the site was receiving 100 million video views per day100 million video views per day..

In 2007, YouTube consumed as much bandwidth as the In 2007, YouTube consumed as much bandwidth as the entire Internet did in 2000entire Internet did in 2000. .

Today, YouTube has Today, YouTube has 490 million unique users490 million unique users per per month, who spend a total of 2.9 billion hours on month, who spend a total of 2.9 billion hours on the site - the site - that’s more than 325,000 yearsthat’s more than 325,000 years..

YouTube has always been popular with the teen YouTube has always been popular with the teen demographic. In demographic. In 20082008, it saw tremendous growth , it saw tremendous growth in 25-49 demo because of… in 25-49 demo because of…

Today, YouTube is the Today, YouTube is the third most frequentedthird most frequented website website behind Google and Facebook.behind Google and Facebook.

People around the world watch People around the world watch 2 billion videos2 billion videos per per day. Every minute, day. Every minute, 24 hours of video24 hours of video is uploaded is uploaded to YouTube.to YouTube.

Using YouTube - The BasicsUsing YouTube - The Basics

1. Create a channel

2. Use your smart phone or simple video device

3. Upload videos - Charlie Bit My Finger

4. Tags

5. Keep it short and sweet

6. Search YouTube

Using YouTube to Promote the ArtsUsing YouTube to Promote the Arts

1. Tell a story – how were you inspired? Val’s Art Diary

2. Share tips; show the step by step process Bob Davies

3. Showcase who you are and what you do – be yourself

4. Encourage testimonials - ask patrons to give opinions on video

5. Take video from smart phone and upload immediately

1. Doesn’t have to be edited (most of the time)

2. Shouldn’t be very time consuming

6. Search YouTube – lots of artists already have a channel

The Twitter-sphere first hit the internet in March 2006 to The Twitter-sphere first hit the internet in March 2006 to capitalize on the popularity of capitalize on the popularity of textingtexting. It was the . It was the result of a “result of a “daylong brainstorming sessiondaylong brainstorming session.”.”

““We came across the word ‘twitter,’ and it was just We came across the word ‘twitter,’ and it was just perfect. The definition was ‘perfect. The definition was ‘a short burst of a short burst of inconsequential informationinconsequential information,’ and ‘chirps from ,’ and ‘chirps from birds.’ And that’s exactly what the product was.”birds.’ And that’s exactly what the product was.”

- Jack Dorsey, Founder- Jack Dorsey, Founder

By contrast to Facebook’s 600 million users, By contrast to Facebook’s 600 million users, only 106 only 106 million peoplemillion people are in the Twittosphere. 60 percent are in the Twittosphere. 60 percent of those users are located outside the U.S.of those users are located outside the U.S.

Twitter users are more likely to Twitter users are more likely to login in via a mobile login in via a mobile devicedevice (37 percent vs. 30 percent) and are more (37 percent vs. 30 percent) and are more likely to likely to engage with the products they followengage with the products they follow (67 (67 percent vs. 51 percent).percent vs. 51 percent).

The largest demographic of Twitter users are listed as The largest demographic of Twitter users are listed as “in “in college” with 48 percentcollege” with 48 percent. For Facebook, only 28 . For Facebook, only 28 percent of the demo is “in college.”percent of the demo is “in college.”

Also, 52 percent of “Twits” update their status everyday Also, 52 percent of “Twits” update their status everyday versus only 12 percent of Facebook users. versus only 12 percent of Facebook users. Basically, Basically, active Twitter users engage more than active Twitter users engage more than active Facebook users with basic functionalities.active Facebook users with basic functionalities.

Twitter - The BasicsTwitter - The Basics

1. 140 characters or less

2. Link using URL shortener

3. More flexibility with 3rd party applications (TweetDeck, UberTwitter)

4. Follow people: @helacool

5. Let people follow you

Using Twitter to Promote the ArtsUsing Twitter to Promote the Arts

1. Interaction with friends, families, products

2. Showcase your personality and be transparent as an artist or brand

- Have a voice in your art medium

3. Stay up-to-date (real-time) on information you care about

- Great for pop culture and breaking news

- Follow the latest art news and industry changes

4. Meet like-minded people that will inspire you

- Followerwonk – another great site

Other Social Media: General IdeasOther Social Media: General Ideas

General IdeasGeneral Ideas

1. QR codes – create your QR code and use on business cards, price tags, store fronts, etc.

2. Start a blog via Facebook or other application. Tell a story, use emotion and be interesting. See what happens.

From digitization to delivery...From digitization to delivery...

..the Google Art Project...the Google Art Project.

What does this digitization mean for the art industry?What does this digitization mean for the art industry?

• Not meant to replicate; meant to supplement

• Gigapixel technology - digital images continue to get better

• Shortage of physical space - see what’s in storage

• Dead Sea Scrolls

• Could you do this with your art creations?

• Could Downtown Mobile to enhance city as “art destination?”

• Microsoft Photosynth

Mashable.comMashable.com

Slideshare.netSlideshare.net

January 5, 2011. “Goldman to clients: Facebook has more than 600 million users,” MSNBCJanuary 5, 2011. “Goldman to clients: Facebook has more than 600 million users,” MSNBC

Twittercounter.comTwittercounter.com

TechCrunch.comTechCrunch.com

SocialMediaToday.comSocialMediaToday.com

NPR.comNPR.com

CNN.comCNN.com

HuffingtonPost.comHuffingtonPost.com

InsideFacebook.comInsideFacebook.com

AllFacebook.comAllFacebook.com

Geotagging / Location Based ServicesGeotagging / Location Based Services

Facebook Places just launched in 2010. It developed Facebook Places just launched in 2010. It developed thanks to location services on smart phones and thanks to location services on smart phones and the growth of Foursquare. the growth of Foursquare. Less than 10 percentLess than 10 percent of of U.S. adults use location based services. U.S. adults use location based services.

Facebook Deals was launched in November in Facebook Deals was launched in November in conjunction with Facebook Places. As a business, conjunction with Facebook Places. As a business, you can offer discounts to individuals when they you can offer discounts to individuals when they check-in to your location.check-in to your location.

Facebook Deal OptionsFacebook Deal Options

1. Individual deals

2. Friend deals

3. Loyalty deals

4. Charity deals

Foursquare just crossed the 7 million user mark. Foursquare just crossed the 7 million user mark. A A record 200,000+ people checked in for the Super record 200,000+ people checked in for the Super Bowl.Bowl.

There are now 2 million check-ins per day using There are now 2 million check-ins per day using Foursquare, which exhibited a Foursquare, which exhibited a 3400 percent 3400 percent growth rate in 2010growth rate in 2010..

There are There are LOTSLOTS of ways to be social online! of ways to be social online!

Go forth and sell Go forth and sell _________!

using social media to promote the arts

youtube video

facebook userbaseresides

facebook places

facebook apps

facebook rightwhen

youtube blog facebook

youtube has490

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