ux crash course - 5 ways ux design methods can benefit your business

5 Ways UX Design Methods can benefit your Business

@Uli_Siegmeier 2017-02

2010 20122003

About Me

1. Avoid the bullshit

2. Increase performance

3. Reduce risk, reduce cost

4. Communicate better

5. Look beyond the screen

1. Avoid the bullshit

Apply UX methods that work for you

Avoid the hype

User experience encompasses all aspects

of the end-user's interaction with the

company, its services, and its products.

Don Norman, Jakob Nielsen

UX Related Fields

UIUser Interface

IAInformation Architecture

IxDInteraction

Design

SD?Service Design

CSContent Strategy

CXCustomer

Experience

SciencePsychology

Behavioural Science

...

2. Increase performance

Solve a problem, save user's time and energy

Joy, Engagement, Conversion, Retention, Virality

$$$

Make sure you solve a problem

“Tinder fortoilet paper”

“Toilet paper subscription”

“…for expats”

VALIDATE& LEARN

VALIDATE& LEARN

Improve Usability, Conversion, Retention

First Impression

Onboarding Virality,User Feedback

Conversions,Funnels

3. Reduce risk, reduce cost

Idea

BuildTest

Prototype and iterate!

Product idea

MockupValidate

Value

Feature Idea

WireframePrototype

Evaluate

UI Design

InteractivePrototype

User Test

Time, Fidelity, Cost

Prototype and iterate!

Time, Fidelity, Cost

$ 9.99 / Month

Single Pack

American Wipes

$ 19.99 / Month

SketchPen & PaperWhiteboard

WireframeKeynote etc.Balsamiq...

Interactive PrototypeSketch, PS + Flinto, Invision

Proto.io, Adobe Xd

4. Communicate better

Build a shared understanding!

Improve client & team communicationPlan better

Don’t assume

People have different mental models - and that’s OK!

Show, don’t tell!

Get visual and concrete asap to work out differences

Show, don’t tell!

Get visual and concrete asap to work out differences

State your intent, but avoid negation*

*See Abby Covert: “How to Make Sense of Any Mess”

EasyBeginner-friendly

I want this to be:

Give overview

Select highlights

ComplicatedExpert-friendly

...meaning that it’s not:

Explain in detail

Cover everything

Information Architecture for everyone

http://www.howtomakesenseofanymess.com/

5. Look beyond the screen

Look at the whole user journey!

Discover opportunities to improve, new products

UX is everywhere

User journey - Hassle Map

package hard to carry

embarrassing

Roll hung up the wrong way

too much choice

recycled paper?running out

shops closed

ugly colors

At home Supermarket Transport At home

torn paper

User journey = Before and after the screen

TLDR;

@Uli_Siegmeier

uli.siegmeier@gmail.com

Bali / Berlin

Bonus slides

Image sources

user journey trunkhttps://commons.wikimedia.org/wiki/User:Mattes/Contributions/Gallery_of_data/099

torn toilet rollPet Peeve by anyjazz65 is licensed under Creative Commons Attribution 2.0.