vermont web marketing facebook tuneup

An affiliate of Fialkoff Consulting, LLC

FACEBOOK AD TUNE UP CLINIC

November 14, 2012

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www.forwardjump.comPhone: (617) 500-3450

Who Am I?

• Online Marketing CEO• Lead Generation through Search Engines & Social Networks• AdWords Certified/Web Analytics Focused• Web Content Veteran• Journalism Background

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www.forwardjump.comPhone: (617) 500-3450

Facebook vs. Google AdWords

Facebook GooglePay Per Click Yes YesPay Per Impression Yes YesGood for Purchases No YesGood for Branding Yes SomewhatDemographic Targeting

Yes! Content Network

Social Targeting Yes! Google+

www.forwardjump.comPhone: (617) 500-3450

What’s Changing at Facebook

• Everything, always• Mobile ads• Custom audiences• “Suggested Post” ads• More ads in more places• Ad overload?

www.forwardjump.comPhone: (617) 500-3450

Leveraging Facebook Ads

• You MUST have good organic content• Engage your existing fans• Leverage demographic targeting• Write to your audience• Value a “Like” as you would a new email subscriber

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www.forwardjump.comPhone: (617) 500-3450

Facebook Ad Targeting

• Location• ZIP Code • Demographics• Advanced Demos• Unique way to reach “soccer moms”

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www.forwardjump.comPhone: (617) 500-3450

Interest Targeting

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Campaigns focus on specific interests

www.forwardjump.comPhone: (617) 500-3450

Demographic Targeting

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• More options than Google

• Leverage Social Graph

www.forwardjump.comPhone: (617) 500-3450

Multivariate Testing

• Age• Gender• Location• Image• Text• But be careful!

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www.forwardjump.comPhone: (617) 500-3450

State of Facebook

www.forwardjump.comPhone: (617) 500-3450

What is Edgerank?

An affiliate of Fialkoff Consulting, LLC

Thank You!

Josh Fialkoff(617) 500-3450

josh@forwardjump.comForwardJump.com