visitor survey st. patrick’s day sedona, az 03/05/2011

Visitor SurveySt. Patrick’s Day

Sedona, AZ03/05/2011

Approach

Gather information about the projectWhat is the parade about?Who is in charge and who is involved in the project ?

Who are my mentors ?

Create a timetable! What needs to be done?When are the things due?

Approach1. Meet with 1st Mentor:

Ms. Melinda Bradford (Research Technician, NAU)Melinda.Bradford@nau.edu Tel.: (928)-523-6205    

-Find out how to conduct a survey!-Set up a sample suvey!-What fitfalls need to be avoided? (Questions need to be easy to understand) -How long is a survey? (Not more than 1 page) -Will it be evalauted manually or by a computer?(Manaully takes longer to evalauete but is faster to set up)-How to adress the visitors?(Always friendly aksing for 2 minutes of time)-Who should be asked? (Random. Do not ask 10 people who belong to the same group)

Approach2. Meet with 2nd Mentor:

Mr. Charles Hammersley (Prof. Park and Recreation Mgmt Program)Charles.Hammersley@nau.edu Tel.:(928)-523-2650

-Find out more about the Parade!(Annualy Parade, 41st Parade in Sedona, Saturday, 5th March 2011)-Which questions should be asked?(Satsifaction, Demographic, Econimic Impact)-Dicuss sample survey from last year!(What was good, which improvements are necessary) -When does the parade start and finish ?(10:30 AM-12:30PM) -Come up with sample survey!(Get in touch with Mentor and check for improvements)

Question 1How many times have you attended the parade?

1st Time 2nd Time 3rd Time 4th Time 5th Time 6th Time 7th and above

0

5

10

15

20

25

30

35

29

15

32

11

35

3

Visitors out of 98

Question 2How many people are in your group including yourself?

1 2 3 4 5 6 and above0

5

10

15

20

25

30

2

2826

23

12

7

Visitors out of 98

Question 3How did you heard about the parade ?

Newspaper Family/Friends

Radio Posters Facebook Sedona Web Site

0

5

10

15

20

25

30

35

4035

29

15

9 8

2

Visitors out of 98

Question 4Where are you from ?

Sedona

Flagstaff Phoenix Prescott Tucson Canada Japan0

10

20

30

40

50

60 57

20

7 5 4 3 2

Visitors out of 98

Question 5How long are you staying in Sedona?

One Day Overnight 2 Days 3 Days0

5

10

15

20

25

20

13

5

3

Visitors out of 41

Question 6Where are you staying ?

Friends/Family

Appartment Best Western

Hotel

Hampton Inn La Quinta L'Auberge de Sedona

0

1

2

3

4

5

6

7

8

9

109

3 3

2 2 2

Visitors out of 21

Question 7How much did you spend on the following ? ($)

15

33

21

9

Dinning per Person

<1010-3030-50>50

7

6

5

3

Accomadation Person/Night

<7070-100100-150>150

57

10

6 5

Travelling Costs

010-3030-5050-10030

19

85

Souvenirs/ Gifts

0<1010-20>20

Question 8 How many points do you give the event? (1 worst and 10 best)

10 points

9 points 8 points 7 points 6 points 5 points 4 points 3 points 2 points 1 point0

5

10

15

20

25

30

35

21

33

28

11

3 20 0 0

Visitors out of 98

Question 9 What do you like best about the parade ?

Fun for KidsAtmosphere

Meets localsMusic

Local Culture Family Event Weather

Many People

Community Spirit NAU Students helped

Question 10 Do you have any suggestions from improvement?

More Parking More Floats

More Candy for Kids

More MusicCloser to actual St. Patrick’s Day

Help for Handicapped/Elderly People

To crowed Start on Time

Thank you!