visitor survey st. patrick’s day sedona, az 03/05/2011
TRANSCRIPT
Visitor SurveySt. Patrick’s Day
Sedona, AZ03/05/2011
Approach
Gather information about the projectWhat is the parade about?Who is in charge and who is involved in the project ?
Who are my mentors ?
Create a timetable! What needs to be done?When are the things due?
Approach1. Meet with 1st Mentor:
Ms. Melinda Bradford (Research Technician, NAU)[email protected] Tel.: (928)-523-6205
-Find out how to conduct a survey!-Set up a sample suvey!-What fitfalls need to be avoided? (Questions need to be easy to understand) -How long is a survey? (Not more than 1 page) -Will it be evalauted manually or by a computer?(Manaully takes longer to evalauete but is faster to set up)-How to adress the visitors?(Always friendly aksing for 2 minutes of time)-Who should be asked? (Random. Do not ask 10 people who belong to the same group)
Approach2. Meet with 2nd Mentor:
Mr. Charles Hammersley (Prof. Park and Recreation Mgmt Program)[email protected] Tel.:(928)-523-2650
-Find out more about the Parade!(Annualy Parade, 41st Parade in Sedona, Saturday, 5th March 2011)-Which questions should be asked?(Satsifaction, Demographic, Econimic Impact)-Dicuss sample survey from last year!(What was good, which improvements are necessary) -When does the parade start and finish ?(10:30 AM-12:30PM) -Come up with sample survey!(Get in touch with Mentor and check for improvements)
Question 1How many times have you attended the parade?
1st Time 2nd Time 3rd Time 4th Time 5th Time 6th Time 7th and above
0
5
10
15
20
25
30
35
29
15
32
11
35
3
Visitors out of 98
Question 2How many people are in your group including yourself?
1 2 3 4 5 6 and above0
5
10
15
20
25
30
2
2826
23
12
7
Visitors out of 98
Question 3How did you heard about the parade ?
Newspaper Family/Friends
Radio Posters Facebook Sedona Web Site
0
5
10
15
20
25
30
35
4035
29
15
9 8
2
Visitors out of 98
Question 4Where are you from ?
Sedona
Flagstaff Phoenix Prescott Tucson Canada Japan0
10
20
30
40
50
60 57
20
7 5 4 3 2
Visitors out of 98
Question 5How long are you staying in Sedona?
One Day Overnight 2 Days 3 Days0
5
10
15
20
25
20
13
5
3
Visitors out of 41
Question 6Where are you staying ?
Friends/Family
Appartment Best Western
Hotel
Hampton Inn La Quinta L'Auberge de Sedona
0
1
2
3
4
5
6
7
8
9
109
3 3
2 2 2
Visitors out of 21
Question 7How much did you spend on the following ? ($)
15
33
21
9
Dinning per Person
<1010-3030-50>50
7
6
5
3
Accomadation Person/Night
<7070-100100-150>150
57
10
6 5
Travelling Costs
010-3030-5050-10030
19
85
Souvenirs/ Gifts
0<1010-20>20
Question 8 How many points do you give the event? (1 worst and 10 best)
10 points
9 points 8 points 7 points 6 points 5 points 4 points 3 points 2 points 1 point0
5
10
15
20
25
30
35
21
33
28
11
3 20 0 0
Visitors out of 98
Question 9 What do you like best about the parade ?
Fun for KidsAtmosphere
Meets localsMusic
Local Culture Family Event Weather
Many People
Community Spirit NAU Students helped
Question 10 Do you have any suggestions from improvement?
More Parking More Floats
More Candy for Kids
More MusicCloser to actual St. Patrick’s Day
Help for Handicapped/Elderly People
To crowed Start on Time
Thank you!