visual communications for nonprofits

VisualNoland Hoshino | Co-Founder, Bcause Media | @NolandHoshino

A Snapshot of Visual Content Marketing

Source 3M Corporation and Zabisco

Source Zabisco

Pick up plastics to help keep ourbeaches clean – no matter where you live

EXAMPLES OF VISUAL CONTENT

a

IMPRESSIONABLE

zELEMENTS OF VISUAL CONTENT

Source Simply Measured

Bite-sized Information

facebook.com/washingtonunited

Inspirational

facebook.com/sevenly

Motivational

Image + Content + Creativity

pinterest.com/sevenly

Snapshot Message

Contest theme with #hashtagAnnounce contest with instructions

and rulesCreate RSS feed

http://instagr.am/tags/[hashtag name]/feed/recent/rssNote: Don’t include the hash mark # in the URL address

Fan snaps photo with #hashtagWinner winner chicken dinner

Nonprofit Website

Uploads Picture to Pinterest Board

Write compelling call-to-action

Create Pinterest Board

Person clicks on image, “like” “repin it” tweet,

emal or Facebook

Donation Page

Source AnsonAlex

http://pinterest.com/source/yourwebsite.com

Search #heiferinternational

PicMonkey.com

ReciteThis.com

ShareAsImage.com

Tagxedo.com

Piktochart.com

Infogr.am

Why

Why

Why

Why

Why

• Hire the right right-brain person• Identify theme message, mission, vision• Post interesting images• Optimize images for findability• Post consistently and frequently • Make use of apps and tools• Get your community involved