web marketing - 11 instagram

WEB MARKETINGLezione #11

INSTAGRAM

L’ATTIMO FUGGENTE

MOBILE FIRST

http://ben-evans.com/

benedictevans/2016/11/2/from-

mobile-first-to-mobile-native

FILTRI

HASHTAG

http://superspicymedia.com/blog/hashtags-on-instagram-how-many-should-

you-use/

1 MILIARDO $http://

dealbook.nytimes.com/2012/04/09/facebook-buys-

instagram-for-1-billion/

50 MILIARDI $

http://www.forbes.com/

sites/kathleenchaykowski/

2016/08/01/instagram-the-50-billion-grand-slam-driving-facebooks-future-the-forbes-

cover-story/#447ba8d7278f

IL FUTURO

https://www.thestar.com/business/2016/11/03/mark-zuckerberg-promotes-video-first-vision-to-

investors.html

IL PROFILOBUSINESS

HOME

IMPOSTAZIONI

FUNZIONI /1

FUNZIONI /2

CONNETTI

NUOVO PROFILO BUSINESS

INSIGHT

INSTAGRAM BUSINESS

https://business.instagram.com/

ESEMPI /1

https://www.dropbox.com/s/0l1cekj9qkkp3mm/

How_to_Use_Instagram_for_Business.pdf

ESEMPI /2

https://www.dropbox.com/s/0l1cekj9qkkp3mm/

How_to_Use_Instagram_for_Business.pdf

ESEMPI /3

https://www.dropbox.com/s/0l1cekj9qkkp3mm/

How_to_Use_Instagram_for_Business.pdf

APP

ICONOSQUARE

https://pro.iconosquare.com/

ICONOSQUARE

ICONOSQUAREhttp://

index.iconosquare.com/brand/nike

TOOL GRATUITI

https://www.brandwatch.com/

blog/marketing-top-6-free-instagram-analytics-tools-

uncovered/

REPOST

http://repostapp.com/

REPOST STRATEGY

https://later.com/blog/the-best-way-for-businesses-to-repost-on-

instagram/

CASI

Luca Contiinfo@lucaconti.it

#WMBicocca@pandemia

www.lucaconti.it

Testi di riferimento

Conti L. (2016). Web Marketing For Dummies. Hoepli Due testi a scelta tra i seguenti:

*Conti L., Vernelli F. (2016). Blog di successo For Dummies. Conti L., Vernelli F. (2015). Inbound Marketing. *Conti L., Carriero C. (2016). Content Marketing. Meerman Scott D. (2016). Le nuove regole del marketing e delle PR. Di Fraia G. (2015). Social media marketing.