#webcom montreal - dragana djermanovic - social web: in&out_come

Social Webin&out_come

@GagaDjermanovic

www.draganadjermanovic.com

What does the Social Web mean for countries & people characterized by:

What does the Social Web mean for countries & people characterized by:

What does the Social Web mean for countries & people characterized by:

What does the Social Web mean for countries & people characterized by:

What does the Social Web mean for countries & people characterized by:

low level of human rights

exYU region:6 smaller countries surrounded by

7 others

Serbia is (for example)known by

Good Stories

Brought to You by

Great“Storytellers”

Novak DjokovicRanked World No. 2 on the ATP list

Youngest player to defeat the

top 3 players in succession

Youngest player to have

reached the semi-finals of

all four Grand Slam in succession

Peja Stojakovic3× NBA All-Star

(2002, 2003, 2004)

2× NBA Three-point

Shootout Champion:

(2002, 2003)

Named Mister Europa Player

of the Year in 2001 and 2002

Vlade DivacOnly basketball player born and

trained in Europe to play at least

1,000 NBA games (1,134)

One of only two basketball players

born and trained in Europe to

have his number retired

by an NBA team

Named NBA All-Star, 2001

Rebecca MacDonald The richest woman

in Canada

Executive Chair of

Just Energy Income Fund

(TSX: JE.UN)

Born in Yugoslavia,

1953 under the

Yugoslavian name Ubavka Mitic

Nikola Tesla One of the most significant

World inventors

Responsibile for:

Niagara Falls, the first major

Hydroelectirc power plant

in the world

Tesla Coil

Alternating Current (AC)

Radio

etc...

Still, many people (unfortunately) know Serbia

by bad stories

Still, many people (unfortunately) know Serbia

by bad storiesWar,

Still, many people (unfortunately) know Serbia

by bad storiesWar, War Crimes,

Still, many people (unfortunately) know Serbia

by bad storiesWar, War Crimes, Refugees,

Still, many people (unfortunately) know Serbia

by bad storiesWar, War Crimes, Refugees, Corruption,

Still, many people (unfortunately) know Serbia

by bad storiesWar, War Crimes, Refugees, Corruption,The worst inflation the world has ever known...

But there are many stories in between

there are many shades of

gray

Internetpenetration

Slovenia - 64,8%2.048.000 citizens

1.3 M users

Croatia - 50%4.4 M citizens

2.2 M users

Macedonia - 51,1%2.1 M citizens

1.1 M users

Serbia - 55,9%7.3 M citizens

4.1 M users ->

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Anger

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Anger

Bargaining

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Anger

Bargaining

Depression

Acceptance of historical facts comes parallel with the acceptance of the social web

Denial

Anger

Bargaining

Depression

Acceptance

Social web increase social dialogue

powerof theindividual

powerof theindividual -

diffusionof the innovation

Innovators2,5%

diffusionof the innovation

Early Adopters

13,5%

diffusionof the innovation

Innovators2,5%

Early Adopters

13,5% Early Majority

34%

diffusionof the innovation

Innovators2,5%

Early Adopters

13,5% Early Majority

34%

Late Majority

34%

diffusionof the innovation

Innovators2,5%

Early Adopters

13,5%

Laggards16%Early

Majority34%

Late Majority

34%

diffusionof the innovation

Innovators2,5%

to speed up theacceptance ofsocial webyou needearly adopters

Marko Rakar Croatia @mrak

Marko Rakar Croatia @mrak

Croatia’s leading political blogger

Marko Rakar Croatia @mrak

Croatia’s leading political blogger

Exposing government secrets

Marko Rakar Croatia @mrak

Croatia’s leading political blogger

Exposing government secrets

Made searchable database

of Croatian voters that

exposed widespread fraud

http://popisbiraca.pollitika.com

Vuk Ćosić Slovenia @supperman

Vuk Ćosić Slovenia @supperman

Classic of internet art since 1995

Vuk Ćosić Slovenia @supperman

Classic of internet art since 1995

Web strategist since 1999

Vuk Ćosić Slovenia @supperman

Classic of internet art since 1995

Web strategist since 1999

Recipe sharing community site

started in 2003 as a true networking

platform coolinarika.com reached

4 milion monhthly unique visitors

Dragan Varagić Serbia @varagic

Dragan Varagić Serbia @varagic

Blog-father of the most

influential online

activist in Serbia

Dragan Varagić Serbia @varagic

Blog-father of the most

influential online

activist in Serbia

Creator of the most downloadable blog

manual in Serbian: “Blog basics”

Dragan Varagić Serbia @varagic

Blog-father of the most

influential online

activist in Serbia

Creator of the most downloadable blog

manual in Serbian: “Blog basics”

Web strategist since year 1997

Darko Buldioski Macedonia @darko156

Darko Buldioski Macedonia @darko156

Founder of komunikacii.net

that influenced the development

of online news in Macedonia

Darko Buldioski Macedonia @darko156

Founder of komunikacii.net

that influenced the development

of online news in Macedonia

Founder of non profit

New Media Center

Darko Buldioski Macedonia @darko156

Founder of komunikacii.net

that influenced the development

of online news in Macedonia

Founder of non profit

New Media Center

Founder of 140.mk - twiter directorium/aggregator

social media

social media public dialog

social media public dialog

mutual knowledge

social media

mutual power

public dialog

mutual knowledge

The right end of social tools

is to help organizations

stop being antisocial

@umairhhttp://blogs.hbr.org/haque

Thank you!

Phone: +381 65 9300 335

Email: dragana.djermanovic@prpepper.com

Skype: dragana.djermanovic

Twitter: @GagaDjermanovic

Facebook: dragana.djermanovic

Slideshare: Dragana_Djermanovic

YouTube: GagaDjermanovic

Scribd: gaga.djermanovic

Flickr: gagadjermanovic

Keep in touch!

Gaga

desig

n: @

ivanc

osic