what is bounce rate?

What is Bounce Rate?

A guide to Google Analytics bounce rate

What is bounce rate?

What is bounce rate?

Bounces are always one page visits.

Is bounce rate important?

Pay attention to your bounce rate.

Why is bounce rate important?

Bounce rate is a user satisfaction metric.

Are high bounce rates bad?

High bounce rates are almost always bad.

When arenʼt high bounce rates bad?

Sometimes you satisfy query intent in one page.

What is a high bounce rate?

Different sites (and pages) have different rates.

What is a high bounce rate?

Your mileage may vary.

40% 90%

Home Page Blog Post Product Page

50%

How do you analyze bounce rates?

Check bounce rate by landing page and keyword.

Is exit rate the same as bounce rate?

Exit rate is different from bounce rate.

What is exit rate?

What is exit rate?

Exits may not have landed on that page.

What is exit rate?

Exits are the last page viewed by a visitor.

Whatʼs the difference between bounce rate and exit rate?

Exits can be more than one page visits.

Bounce Exit

Land Land Leave Leave Click

Are exits always more than one page?

Exits can also be bounces.

Are high exit rates bad?

Different pages have different rates.

Are high exit rates bad?

Pages that should naturally create further clicks, but donʼt, are ripe for optimization.

Final Questions THINGS ABOUT

BOUNCE RATE�

Can the exit rate be higher than the bounce rate?

50 Leave / 100 Land = 50% Bounce Rate

150 Leave / 200 Visit = 75% Exit Rate

100 People Land 50 Leave

100 Leave 100 People Visit From Another Page

Can the bounce rate be 100% while the exit rate is 25%?

100 Leave / 100 Land = 100% Bounce Rate

250 Leave / 1000 Visit = 25% Exit Rate

100 People Land 100 Leave

150 Leave 900 People Visit From Another Page

And now you know.

Share and Contact

AJ Kohn Owner, Blind Five Year Old http://www.blindfiveyearold.com @ajkohn

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