What Is Bounce Rate?

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Post on 18-Nov-2014

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The ultimate guide to Google Analytics bounce rate. Simple answers to: What is bounce rate? Why is it important? How is bounce rate different from exit rate?

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<ul><li> 1. What is Bounce Rate?A guide to Google Analytics bounce rate </li> <li> 2. What is bounce rate? </li> <li> 3. What is bounce rate?Bounces are always one page visits. </li> <li> 4. Is bounce rate important?Pay attention to your bounce rate. </li> <li> 5. Why is bounce rate important?Bounce rate is a user satisfaction metric. </li> <li> 6. Are high bounce rates bad?High bounce rates are almost always bad. </li> <li> 7. When arent high bounce rates bad?Sometimes you satisfy query intent in one page. </li> <li> 8. What is a high bounce rate?Different sites (and pages) have different rates. </li> <li> 9. What is a high bounce rate? 40% 90% 50% Home Page Blog Post Product Page Your mileage may vary. </li> <li> 10. How do you analyze bounce rates? Check bounce rate by landing page and keyword. </li> <li> 11. Is exit rate the same as bounce rate? Exit rate is different from bounce rate. </li> <li> 12. What is exit rate? </li> <li> 13. What is exit rate?Exits may not have landed on that page. </li> <li> 14. What is exit rate?Exits are the last page viewed by a visitor. </li> <li> 15. Whats the difference between bounce rate and exit rate?Land Leave Land Click Leave Bounce Exit Exits can be more than one page visits. </li> <li> 16. Are exits always more than one page? Exits can also be bounces. </li> <li> 17. Are high exit rates bad?Different pages have different rates. </li> <li> 18. Are high exit rates bad?Pages that should naturally create further clicks, but dont, are ripe for optimization. </li> <li> 19. Final Questions THINGS ABOUT BOUNCE RATE </li> <li> 20. Can the exit rate be higher than the bounce rate? 100 People Visit From Another Page 100 Leave 100 People Land 50 Leave 50 Leave / 100 Land = 50% Bounce Rate 150 Leave / 200 Visit = 75% Exit Rate </li> <li> 21. Can the bounce rate be 100% while the exit rate is 25%? 900 People Visit From Another Page 150 Leave 100 People Land 100 Leave 100 Leave / 100 Land = 100% Bounce Rate 250 Leave / 1000 Visit = 25% Exit Rate </li> <li> 22. And now you know. </li> <li> 23. Share and ContactHey, before you go!Please Tweet, Like, +1 andshare this presentation if youfound it helpful or entertaining. AJ Kohn Owner, Blind Five Year OldThanks. http://www.blindveyearold.com @ajkohn </li> </ul>