what is bounce rate?

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Post on 18-Nov-2014




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The ultimate guide to Google Analytics bounce rate. Simple answers to: What is bounce rate? Why is it important? How is bounce rate different from exit rate?


  • 1. What is Bounce Rate?A guide to Google Analytics bounce rate
  • 2. What is bounce rate?
  • 3. What is bounce rate?Bounces are always one page visits.
  • 4. Is bounce rate important?Pay attention to your bounce rate.
  • 5. Why is bounce rate important?Bounce rate is a user satisfaction metric.
  • 6. Are high bounce rates bad?High bounce rates are almost always bad.
  • 7. When arent high bounce rates bad?Sometimes you satisfy query intent in one page.
  • 8. What is a high bounce rate?Different sites (and pages) have different rates.
  • 9. What is a high bounce rate? 40% 90% 50% Home Page Blog Post Product Page Your mileage may vary.
  • 10. How do you analyze bounce rates? Check bounce rate by landing page and keyword.
  • 11. Is exit rate the same as bounce rate? Exit rate is different from bounce rate.
  • 12. What is exit rate?
  • 13. What is exit rate?Exits may not have landed on that page.
  • 14. What is exit rate?Exits are the last page viewed by a visitor.
  • 15. Whats the difference between bounce rate and exit rate?Land Leave Land Click Leave Bounce Exit Exits can be more than one page visits.
  • 16. Are exits always more than one page? Exits can also be bounces.
  • 17. Are high exit rates bad?Different pages have different rates.
  • 18. Are high exit rates bad?Pages that should naturally create further clicks, but dont, are ripe for optimization.
  • 19. Final Questions THINGS ABOUT BOUNCE RATE
  • 20. Can the exit rate be higher than the bounce rate? 100 People Visit From Another Page 100 Leave 100 People Land 50 Leave 50 Leave / 100 Land = 50% Bounce Rate 150 Leave / 200 Visit = 75% Exit Rate
  • 21. Can the bounce rate be 100% while the exit rate is 25%? 900 People Visit From Another Page 150 Leave 100 People Land 100 Leave 100 Leave / 100 Land = 100% Bounce Rate 250 Leave / 1000 Visit = 25% Exit Rate
  • 22. And now you know.
  • 23. Share and ContactHey, before you go!Please Tweet, Like, +1 andshare this presentation if youfound it helpful or entertaining. AJ Kohn Owner, Blind Five Year OldThanks. http://www.blindveyearold.com @ajkohn