Decrease Your Bounce Rate to Increase Your Revenue

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Decrease your bounce rate to increase your revenue Article written by Karol Pokojowczyk from https://colibri.io

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  • 1. Decrease your Bounce Rate to Increase your Revenue Karol Pokojowczyk from Colibri.io
  • 2. The bounce rate represents the percentage of your visitors who enter the site and left the site rather than continue viewing other pages within the same site.
  • 3. Each page on your site will have a special bounce rate and also an exit rate.
  • 4. The problem is just that when people bounce, they enter through a page and leave through the same page without having visited any other pages.
  • 5. Let us take an example to make it more clear:
  • 6. A person finds your sites, looks around, but clicks away; thats a bounce.
  • 7. But if someone finds your homepage, clicks on your About Us page, and then clicks back to your homepage before exiting, thats not a bounce, but exit.
  • 8. Lets take another example:
  • 9. Two websites selling the same thing. They get also the same number of visitors and have nearly the same conversion rate.
  • 10. The only difference is the bounce rate. Normally a bounce rate should be between 50 and 60 percent,
  • 11. so lets say the first one has 60 percent the second one only 30 percent.
  • 12. For the 1st page this means in practice hat 400 of 1,000 visitors, want to see what the site has to offer.
  • 13. Typical conversion rates are between 2% and 4%, so of those 400 visitors, between 8 and 16 people will make some purchase.
  • 14. Lets say that the other site has this 30 percent bounce rate, meaning that 700 of 1,000 visitors keep staying on the site.
  • 15. Keeping in mind the 2 to 4 percent conversion rate, Site B hs a revenue opportunity between $7,000 and $14,000.
  • 16. Thats a whopping 42 percent increase in revenue! Over the course of a year, that translates to up to $180,000 from simply reducing bounce rate!
  • 17. So lets start to reduce your bounce rate!
  • 18. Avoid Pop-Ups
  • 19. People will turn of your page quite fast if they see a Pop-up. Pop-up ads annoy people and usually they disrupt the user experience.
  • 20. Use Intuitive Navigation
  • 21. Dont make your visitors feel dumb for not providing them with clear and obvious paths to get the content they may be looking for.
  • 22. Use a great design
  • 23. Design your page for your target audience. Design has become a legitimacy signal
  • 24. and the lack thereof can directly impact visitors (and prospects) perceptions of the quality of your business and services.
  • 25. Speed
  • 26. If your website is working slow, many of your visitors will just close the page, that is sure- nothing really effects bounce rate like having a web page that takes 10 seconds to load.
  • 27. Color Contrast
  • 28. Contrast between colors can make a dull story into an exciting one and conversely
  • 29. can turn the most exciting content in the world into a palette of indiscernible whites and grays if not given proper consideration.
  • 30. Open External Links in New Windows
  • 31. This is an incredibly simple concept that is still often overlooked, but if youre going to link out to a resource on your website,
  • 32. make sure you have it open a new window instead of redirecting the user off your site.
  • 33. Colibri is a tool to measure the effectiveness of your SEO and online marketing efforts to get insights and improve your goal conversions.
  • 34. This article was originally published on GrowthHacker.am. Find out more: Decrease your Bounce Rate to Increase your Revenue
  • 35. Author: Karol Pokojowczyk CEO Colibri IO @KarolPokojowczy @Colibri IO