what's up with cleantech finland?

WHAT’S UP WITH CLEANTECH FINLAND

Member event 3 October 2013 Kaisa Hernberg

TEAM Kaisa

Hernberg

Executive

Director

Annina

Hästö

Client

Relations

Manager

Mika

Finska

Senior

Consultant

Jani

Timonen

Communi-

cation

Specialist

Markus

Kitunen

Communi-

cation

Specialist

Ying

Hu

Marketing

Communi-

cation

Specialist

Marianna

Niskanen

Project

Coordinator

Shriya

Ramachan-

dran

Marketing

Communi-

cation

Manager

Irina

Alexand-

rova

Marketing

Communi-

cation

Manager

Laura

Wan

Marketing

Communi-

cation

Manager

Eero

Siitonen

Director,

Cleantech

Finland for

China

COMING UP AT CLEANTECH FINLAND

WE WANT TO GIVE YOU MORE

More focus Key themes Focused

communication

More active contact

More member events

Member care plan

More collaboration & networking

Theme projects Concept catalyst

Solved collaboration

More value for money

Business opportunities

Clearer communication

of benefits

More visibility in media

NEW WEBSITE

www.cleantechfinland.com

More visibility for companies

More concrete cleantech info

More information about member

benefits

MORE FOCUS

Geographical

• China, India, Russia

• EU: Germany, Sweden, UK, France

• Ones to watch: US, Brazil

Topical

• Energy and material efficiency

• Built environment

• Bioenergy and biofuels

• Water treatment and purification

Energy and material

efficiency

Industry consumes 40 % of total

world electricity. Finland is among

the most efficient countries in the

industrial sector.

Company fact: Outotec’s flash smelting solutions

help to avoid 2.0 million tons of carbon dioxide

emissions annually in global metal production.

Built environment

The operation of buildings accounts

for 40 % of the world’s energy

consumption. (UNEP)

Company fact: Kone elevators and escalators help

to considerably reduce energy consumption in tall

buildings.

Bioenergy

and biofuels

In 2012 23 % of

total energy

consumption in

Finland was from

wood-based fuels.

(Finnish Forest

Industries)

Company fact:

Metso delivered

the world’s largest

biomass

gasification plant

to Vaskiluodon

Voima in Vaasa

Water treatment

and purification

The growing global population and

scarcity of resources create a

greater need to produce more with

less water.

Company fact: Kemira provides expertise and

tailored combinations of chemicals for water-

intensive industries.

NEW CONCEPTS

Theme projects

Concept catalyst

Benchmarking events

THEME PROJECTS

OUTLINE

Project organized

around specific

cleantech theme, e.g. bioenergy

Several CTF member

companies participating

Duration 1 calendar

year

Several activities, e.g.

media events,

campaigns

POTENTIAL ACTIVITIES

Meetings

• Kickoff workshop: Geographical & topical focus, Key messages, Action plan, Touch points w. market opportunities etc.

• Quarterly meetings

Materials • Speaking notes, cases for Team Finland network

• Social media content, e.g. presentations

Events

• Targeted media activities in Finland

• Media events, seminars, networking events etc. in selected target countries

• International press releases

• Blogging

• Social media campaigns

• Trade fairs

WHY THEME PROJECTS?

More long-term focus for CTF

activities

Facilitate and increase member-

company collaboration

Opportunity to build attractive joint offerings

Clearer, more relevant messages

Clearer communication of

end-customer benefits

Harness strength of CTF network more efficiently

CONCEPT CATALYST

STRATEGIC FOCUS AREAS

Targeted marketing

and communication

activities

“Concept Catalyst” -

gateway to large-scale

business projects

New, digital ways to link

company and expert network

to global cleantech demand, e.g. SOLVED

What?

• Model for seeking large-scale business opportunities and building cleantech company consortia

Why? • Marketing alone is not enough,

member companies need and want business opportunities

How?

• Development team led by Ilkka Homanen

• Responsible at Cleantech Finland: Senior Consultant Mika Finska

• First projects in 2013 - 2014

BENCHMARKING EVENTS

Share experiences & ideas around

marketing communications topics

• Social media

• Utilizing CSR in sales and marketing

• Suggest a new topic!

KIITOS. TACK. THANK YOU.

www.cleantechfinland.com

www.solved.fi