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Post on 30-Jun-2015
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Can social media work for you?
@HelReynoldsSocialforthepeople.com
HelloI’m:
@HelReynolds@socialforpeople
www.socialforthepeople.com
How about you?
Facts• Fastest growing demographic on Twitter is
55-64 year olds• This demographic has grown 79% since
2012• 45-54 age bracket fastest growing
demographic on Facebook and Google+• For Facebook this has jumped 46% since
2012, Google+, 56%
Influencingduring tough times
• • It’s not about numbers• • Knowing you exist is not the same as being influenced
Campaigning#nomorepagethree
BloggingFresh material ranks higher
LearningFormal qualifications aren’t as
accessible (or cheap)
SharingBuild a bank of up-to-date data
Yammer case study
Changing the toneWhat do people feel about you?
SimplifyingYour bosses’ preferences aren’t
your audience’s
Youtube slide
HumanisingIt’s ok to be you
Authenticity & trust
Makes everyone’s work easier
socialforthepeople.com
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