Can social media work for you?

@HelReynoldsSocialforthepeople.com

HelloI’m:

@HelReynolds@socialforpeople

www.socialforthepeople.com

How about you?

Facts• Fastest growing demographic on Twitter is

55-64 year olds• This demographic has grown 79% since

2012• 45-54 age bracket fastest growing

demographic on Facebook and Google+• For Facebook this has jumped 46% since

2012, Google+, 56%

Influencingduring tough times

•  • It’s not about numbers•  • Knowing you exist is not the same as being influenced

Campaigning#nomorepagethree

BloggingFresh material ranks higher

LearningFormal qualifications aren’t as

accessible (or cheap)

SharingBuild a bank of up-to-date data

Yammer case study

Changing the toneWhat do people feel about you?

SimplifyingYour bosses’ preferences aren’t

your audience’s

Youtube slide

HumanisingIt’s ok to be you

Authenticity & trust

Makes everyone’s work easier

socialforthepeople.com